How to reach your market? 3S model from Taylan Demirkaya. The pictures from slide 7 and 13 are taken from Book: How to Start a Creative Business: the jargon-free guide for creative entrepreneurs by Dog Richards for EDUCATIONAL PURPOSES ONLY.
The document is a collection of photos from Flickr shared under various Creative Commons licenses. The photos depict a variety of subjects and were uploaded by different photographers for non-commercial reuse. All photos are sourced and cited according to their individual Creative Commons licenses.
5 Ego Traps That Are Preventing You to Start a BusinessTaylan Demirkaya
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Creativity can build a better life by simplifying problems and motivating people to make positive changes. However, some myths can discourage creativity, such as that it only comes from sudden insights, follows a clear path, or results in greatness. In reality, creativity requires an open mindset of considering impossible ideas, using available resources, and changing perspectives to find novel solutions. Regularly practicing creative thinking can help people overcome limiting beliefs and build a more meaningful life.
The document is a collection of photos from Flickr shared under various Creative Commons licenses. The photos depict a variety of subjects and were uploaded by different photographers for non-commercial reuse. All photos are sourced and cited according to their individual Creative Commons licenses.
5 Ego Traps That Are Preventing You to Start a BusinessTaylan Demirkaya
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Creativity can build a better life by simplifying problems and motivating people to make positive changes. However, some myths can discourage creativity, such as that it only comes from sudden insights, follows a clear path, or results in greatness. In reality, creativity requires an open mindset of considering impossible ideas, using available resources, and changing perspectives to find novel solutions. Regularly practicing creative thinking can help people overcome limiting beliefs and build a more meaningful life.
This document does not contain any substantive information to summarize in 3 sentences or less. It only repeats the date "Wednesday, May 8, 13" multiple times without providing any additional context or details.
The document is a collection of photos from Flickr shared under various Creative Commons licenses. There are photos of people, places, and things from different photographers. All photos are shared non-commercially and allow for derivatives and/or sharing under the same license terms as the originals.
The document discusses why traditional market research methods often fail to discover what customers truly want. It describes research by Zaltman finding that 95% of thinking occurs unconsciously, so surveys and focus groups only access a small portion of customers' real desires. Qualitative research is suggested to better understand customer behavior by interpreting meanings and experiences rather than measuring variables. The ZMET method is outlined as a hybrid qualitative approach using images to explore unconscious thoughts and elicit rich metaphors. It involves in-depth interviews centered on personal images to gain a deeper understanding of customer cognition and emotions.
This document does not contain any substantive information to summarize in 3 sentences or less. It only repeats the date "Wednesday, May 8, 13" multiple times without providing any additional context or details.
The document is a collection of photos from Flickr shared under various Creative Commons licenses. There are photos of people, places, and things from different photographers. All photos are shared non-commercially and allow for derivatives and/or sharing under the same license terms as the originals.
The document discusses why traditional market research methods often fail to discover what customers truly want. It describes research by Zaltman finding that 95% of thinking occurs unconsciously, so surveys and focus groups only access a small portion of customers' real desires. Qualitative research is suggested to better understand customer behavior by interpreting meanings and experiences rather than measuring variables. The ZMET method is outlined as a hybrid qualitative approach using images to explore unconscious thoughts and elicit rich metaphors. It involves in-depth interviews centered on personal images to gain a deeper understanding of customer cognition and emotions.
Satın alma kararları hatta her türlü kararımızda bizi etkileyen bir çok faktör var. Bunlardan en önemlileri ve bunların hayatımıza etkisini bilmek ister misiniz?
The document discusses developing marketing strategies and pricing approaches. It covers examining the current marketing situation, assessing opportunities and setting objectives, and developing the marketing strategy which includes segmenting markets, targeting specific segments, and positioning products. It also discusses developing the marketing mix and selecting and pricing products.