Investors have never been as cashed-up as they are now. Australia's 500,000 self-managed super funds control $500 million worth of assets and there is $1.5 trillion sitting on deposit in banks. But it has never been harder to get press coverage of your achievements and plans as economic pressures shrink the business media. Social media has changed the game since the ASX and SEC announced their positions on social media. And the fastest adopters are people over 50 - the people who dominate the ranks of self-managed super funds.