The document outlines the key components of an effective 10 slide pitch deck for venture capitalists (VCs), including an elevator pitch, description of the problem, solution, market size, business model, proprietary technology, competition, marketing plan, team, and funding requirements and milestones. The goal is to concisely communicate the opportunity, traction, and plans to scale in order to secure funding.

1. How to Pitch aVCs
by Dave McClure

2. 10 slide to an
AWESOME
pitch
 ELEVATOR PITCH
 THE PROBLEM
 YOUR SOLUTION
 MARKET SIZE
 BUSINESS MODEL
 PROPRIETARY TECH
 COMPETITION
 MARKETING PLAN
 TEAM
 MONEY /
MILESTONES
CUSTOMERTESTIMONIAL
DEMO :VIDEO / SCREEN SHOTS

3. THE
ELEVATOR
PITCH
Short, Simple, Memorable
3 KeyWords or Phrases
NO Expert Jargon… Just KISS

4. THE
PROBLEM
What is the Problem?
“OuchYeah, I have that too…”
Who has it?
PAINKILLER not vitamin

5. YOUR
SOLUTION
BETTER, DIFFERENCE than
anyone else
NICHE to WIN
TESTIMONIAL
Demo (Video, Screenshots)

6. MARKETSIZE
BIGGER is BETTER
REPORT is MATTER
Calculate users/ Usage/ Rev$
AvgTxn = $X
Y customer in our market
Avg customer buys Z times per year
Market Size = $X *Y * Z annually
Market growing @100+% per year

7. BUSINESS
MODEL
TOP 1-3 SOURCE of REVENUE
SIZE & POTENTIAL
DIRECT / Indirect Revenue

8. PROPRIETARY
TECHNOLOGY
/ EXPERTISE
VCs really like unfair advantages
BIG Market Lead
EXPERIENCETeam
SUPERIORTechnology

9. COMPETITION
Why you’re better or
difference
List all competitors
If not better or different then
NICHE toWIN

10. MARKETING
PLAN
How do you get CUSTOMER &
DISTRIBUTION?
PR
Contest
Biz Dev
Direct Marketing
Radio /TV /Print
Telemarketing
Email
SEO / SEM Blog
Viral
VOLUME / COST / CONVERSION

11. TEAM
Geeks with deep tech experience
Sales / Marketing who bring in
customer $

12. MONEY,
MILESTONES
How much MONEY?
What will you do with
CAPITAL?
New hires (Build Product)
Marketing & Sales (Get
Customer / $$$)
Opportunities & Infrastructure
(Scale Up)

13. FINANCING
 RAISED $ 50K Seed round Apr 2014 @ $500k
Valuation
 Launch Product / 7 Insurances / 18% Share of
Market / 200,000Txn by end of 2014
 100K revenue in 3 months
 Seek $ 500k Seed Round @ 2 MValuation
 Meeting 30 otherVCs in Echelon, Geek on the
plane, Dtac Demo Day
 Targeted closing in 1 months after Dtac Demo day
 Use of Proceeds / Product Roadmap / Goals
 200K PromoteApps to Customer
 200K Marketing Campaign
 100K Cloud Infrastructure
 Get to 18% share of market / 1MTxn per year / $2M
Revenue by end of 2016