How to Not Comment Without Saying ‘No Comment’
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Full Post: https://www.tcwacademy.com/2021/10/21/how-to-not-comment-without-saying-no-comment/ During a crisis – or anytime you must engage the media – you do not want to give the impression that you are withholding information from the public. It erodes trust. Be sure that ‘no comment’ is not included in any talking points or responses when engaging media or stakeholders in any capacity. The reality is that if you don’t comment, someone will.
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emerge, note them on your list of codes and provide a definition for each
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Photo
Roman Stanek, chief executive of GoodData, a business analytics company, says, “I don’t like my managers essentially talking to their people without being able to express their opinion and position what they’re discussing.”
Credit
Earl Wilson/The New York Times
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Tell me about your leadership style.
A.
A big part of my leadership approach is about confidence, and confidence comes from understanding. If you have a deep understanding of the industry you’re in, and of the problem you are solving, and you are ahead of everybody else in your space, then you can give your team the confidence to trust you. So if people are questioning what you’re doing, and the task looks impossible, you have to give them the confidence that we have a vision, and we understand the space better than anybody else.
The second thing is the importance of communication skills. Having a vision and having confidence doesn’t mean anything unless you’re able to communicate it to your team, investors and customers. The ability to communicate well didn’t come easily for me. I always assumed that everybody would see things the same way I see them, and now I understand it takes a lot of time to get people aligned.
Q.
What about the culture you’re trying to foster?
A.
The No. 1 thing for us is openness. It’s about trust — people can trust me, and I can trust people. So we have open calendars, for example, and certain rituals. Most Thursdays, I get in front of everybody to answer questions. Leading up to that, people will put questions online and then vote on the most interesting ones.
Q.
And the open calendars?
A.
Anyone at the company can see my calendar. Sometimes I’m surprised by how many people ask me what a particular meeting is for. You can never underestimate how curious people are about the C.E.O.
Photo
Roman Stanek, chief executive of GoodData, a business analytics company, says, “I don’t like my managers essentially talking to their people without being able to express their opinion and position what they’re discussing.”
Credit
Earl Wilson/The New York Times
Q.
What else have you learned about culture?
A.
You can never be out of your role as a C.E.O. You always have to be careful about how you carry yourself and how you act with people because, again, it’s about confidence. For me, any start-up is one big, giant mood swing — every bit of news is extremely bad or extremely good and that’s what makes it so difficult for some people to work in that kind of environment. That’s why t.
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How to Not Comment Without Saying ‘No Comment’
- 1. HOW TO NOT COMMENT WITHOUT SAYING “NO COMMENT”
- 2. INTRODUCTION Too often we have witnessed the following exchanges play out on our television…
- 3. INTRODUCTION Reporter: What do you think happened? Spokesperson: No comment. Reporter: Who is at fault? Spokesperson: No comment. Reporter: What could have been done differently to prevent this from happening? Spokesperson: No comment. Reporter: What size shoe do you wear? Spokesperson: No comment.
- 4. INTRODUCTION We’re not certain the last example has ever occurred…but some spokespeople don’t want to say anything about anything and their standard escape is ‘no comment’. It’s a poor choice for a response. Let’s dissect why and how to not comment without saying ‘no comment’.
- 5. ‘No Comment’ Meaning ‘No comment’ doesn’t mean: • I don’t know • I’m unable to provide that information at this time • We are looking into that It means: ‘I don’t want to say’
- 6. TCWacademy.com Online Training Communication Guides Free Resources Over 5 Decades of Experience! Take Me There! For the Full Story visit TCWacademy.com
- 7. ‘NO COMMENT’ MEANING During a crisis - or anytime you must engage the media - you do not want to give the impression that you are withholding information from the public. It’s irresponsible and lacks transparency and accountability. It erodes trust.
- 8. ‘NO COMMENT’ MEANING The worst outcome for your organization during a crisis - or any event that elicits media scrutiny - is dissolved trust. You must demonstrate leadership anytime you engage the media but particularly during a crisis.
- 9. The key is to provide a comment without divulging certain information. You are still able to provide understanding of the process being followed or an explanation of limitations without appearing secretive.
- 10. We are continuing to collect information and will provide additional insights as soon as we are able.
- 11. There is an ongoing investigation and additional details will be provided by [appropriate entity] as soon as their investigation allows.
- 12. We are unable to provide information related to personnel issues.
- 13. We are aware that there are many unknowns at this point and questions exist. We will provide information [add platform where information will be provided] as soon as it is available.
- 14. Informing the public is our top priority during this event and we will be sure to communicate with our stakeholders and community as soon as we have information that may be shared.
- 15. CONCLUSION The reality is that if you don’t comment, someone will. Though you may not be able to provide the details being sought, it doesn’t mean you can’t say anything.
- 16. CONCLUSION Focus on the process you are following. Focus on your collaboration with responding agencies. Focus on the professionalism of your organization.
- 17. CONCLUSION Generally, people can accept that there is information which can’t be provided as long as they understand why. Be sure that ‘no comment’ is not included in any talking points or responses when engaging media or stakeholders in any capacity.
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