If you think about it, most people today have a blog of some sort. Most people actually believe that only teenagers have or use blogs on a regular basis. Instead focusing on "second by second" nuances that pop up due to trends, business owners are typically looking for strategies that last. The truth is that blogging, like social media, is something that every business needs. Anyone that is serious about having their business do well, even in the off-line world, needs to have a blog or website of some sort. What can you do? Why should you start one? What should you do to keep people coming back? Keep reading to find out.