Gamification has been used in the past for almost everything. In this brief introduction to «how to make things fun», Matthias presents two key principles in Gamification: the «flow» theory and the «compulsion loop».

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«How to make things fun»
Gamification webilea event by i-net in Basel
May 6 2014
Matthias Sala
matthias@gbanga.com

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gbanga.com since 2007

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Complexity
Kevin Sherdian using complex machinery (Wikipedia/Wikimedia)
http://en.wikipedia.org/wiki/File:Kevin_Sheridan_in_CSIRO_Dapto_radiospectrograph_room_ca_1950.jpg

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Simplicity
http://blog.codinghorror.com/the-one-button-mystique/

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What is more fun?
Complex things Simple things

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What is more fun?
Complex things
. A lot of choices
- High potential for faulty
interaction
- High potential for
frustration
+ Potential for achievement
(feeling challenged)
Simple things
. Few choices
+ Low chance for faulty
interaction
+ Medium potential for
frustration
. Potential for achievement
questionable?

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Skill
Challenge
Flow
Simplified flow model by Csikszentmihalyi
Boredom
Anxiety

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«Not too simple – not too
difficult»

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Skill
Challenge
Boredom
Anxiety
Flow
Start easy
Trickier over
time

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Skill
Challenge
Migrate to
next
product
More features
with iTunes
Use double-taps
and other
advances features
Start listening
to music
straight away
Progression Levels

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Skill
ChallengeVery hard to
get started
Eventually stays
with product that
can do everything
Very proud
who made it
Badges
Progression Levels

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Reveal challenges over time
– inviting newbies and
experts

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Compulsion Loop
Do
action
Get
reward
Adapt
strategy
http://www.gamasutra.com/view/feature/131494/behavioral_game_design.php
http://www.gamasutra.com/view/news/39341/Opinion_Compulsion_Loops_In_The_Short_Medium_and_Longterm.php

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Kill
monster
Win
gold
Buy
stuff
http://thenounproject.com/term/coins/31381/,
http://thenounproject.com/term/shopping-bag/41220/,
http://thenounproject.com/term/monster/24990/
Start

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Kill
monster
Win
gold
Buy
stuff
thenounproject.com/term/coins/31381/, thenounproject.com/term/shopping-bag/41220/,
thenounproject.com/term/monster/24990/, thenounproject.com/term/monster/24992/,
thenounproject.com/term/monster/24989/, thenounproject.com/term/dinosaur/26832/
Start
Unlock new
challenges

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Example: Jumbo App
http://www.jumbo.ch/en/services/jumbo-app.html

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Visit store
Receive
piece of
cake
Play
wheel of
fortune
Or wait
App download
• Higher
percentage
• Badges
http://www.jumbo.ch/en/services/jumbo-app.html

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Do
action
Get reward
Adapt
strategy
Do
action
Get reward
Adapt
strategy
Do
action
Get reward
Adapt
strategy
Do
action
Get reward
Adapt
strategy
Long-Term Motivation
Mid-Term Motivation
Short-Term Motivation
«Do this
and you‘ll
get some
reward»
«Save
the world!»
«Ten times
more and
you‘ll get a
badge!»
Story & Epic MeaningInstant Gratification Promise
Points, Levels, Badges

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Progression Levels
Keep people in the Flow
Compulsion Loop
Choice & Instant Gratification
Boredom
Anxiety
Flow
Do
task
Get
reward
Adapt
strategy

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Q & A
Matthias Sala
Gbanga Millform AG
matthias@gbanga.com
0765612900
gbanga.com
Slides on:
www.slideshare.net/gbanga