A market analysis is a process of gathering information about a market within an industry. The document outlines 6 steps to conduct an effective market analysis: 1) set clear goals, 2) research industry trends, competitors, and market entry obstacles, 3) choose a target customer group, 4) understand customer needs, what differentiates your product, and how much customers will pay, 5) analyze the collected data, and 6) use the analysis to inform business decisions. Conducting regular market analysis is important for startup and business growth.

1. BEST PRACTICES FOR STARTUPS AND SMB'S
H O W T O M A K E
M A R K E T
A N A L Y S I S
By: Olivier.T

2. What is
Market
Analysis?
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3. A Market Analysis is a process of gathering
information about a market within an industry.
Your analysis studies the dynamics of a market
and what makes potential customers tick.
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4. 6 Steps To Run
an Effective
Market Analysis
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5. SET CLEAR GOALS
01
A market analysis is a process of gathering
information about a market within an industry.
Your analysis studies the dynamics of a market
and what makes potential customers tick.
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6. Make Deep Research On
Your Industry.
02 It's crucial to know as much as
possible about the current state of
your industry.
This Include:
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7. 01
04
YOUR INDUSTRY TRENDS
Build your marketing strategy
around your customers.
FIND MARKET SHARE DATA AND
OTHER INDUSTRY STATISTICS
02
03
YOUR COMPETITORS
Direct and Indirect
Competitor
OBSTACLE TO ENTRY NEW
MARKET
Regulation, Special requirements,
for your products or for your
company...)

8. Choose a Target Group
03 Not everyone in the world will be
your customer, and it would be a
waste of your time trying to get
everyone interested in your product.
This will help you understand
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9. 01
04
THE SIZE OF YOUR
MARKET
WHAT MIGHT INFLUENCE
THEIR BUYING DECISIONS,
LOOKING AT FACTORS
02
03
WHERE THEY COME
FROM
WHO YOUR CUSTOMERS
ARE

10. Understand Your
Market
04
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11. 01
04
MARKET NEED
Why do your potential customers
need your product? What will drive
them to spend their money on it?
OUR TOTAL ADDRESSABLE
MARKET (TAM)
TAM addresses the question “How
many people could potentially
use your product?
02
03
WHAT DIFFERENTIATE YOU
FROM OTHERS
HOW MUCH THEY ARE
READY TO PAY

12. Analyze Your Data
05 After you collect all the information
you can and verify that it is accurate,
you need to analyze the data and
make it useful to you.
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13. Put Your Analysis Into
Action
06After you collect all the information
you can and verify that it is accurate,
you need to analyze the data and make
it useful to you.
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14. Whether you’re a startup or a big business, market
analysis will be a vital tool for growth in 2021 and
we know that creating a good market analysis is a
very worthwhile exercise.
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15. Looking for
Some Help
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