SlideShare a Scribd company logo
Hi.
Dan only had 5
minutes of material.
Many people =
Dan’s parents
D Strat? Please.
Smart people
Not unless you call
Waiting Until We’re
Bought a strategy.
How to LIE with
Design Strategy
Dan Saffer, Kicker Studio
@odannyboy   @kickerstudio
Please stop
saying that.
Get Real
Get Realer
Just add innovation
It works for
Steve Jobs.
Design thinking?
You just unlocked
the “Bullshit” badge
on Foursquare.
People also love
McDonald’s and
“The Jersey Shore”
The “Tiger Woods
Strategy”
That’s what they hire
consultants for
Radical
Orgy
Interaction?
Windows 7 was
Dan’s idea
Just ask Palm
Just ask Glenn Beck
How to Lie with Design Strategy
How to LIE with
Design Strategy
dan@kickerstudio.com
@odannyboy on Twitter

More Related Content

Viewers also liked

Front End of Innovation Worlshop: Strategy tools - in action. Expanded version
Front End of Innovation Worlshop: Strategy tools - in action. Expanded versionFront End of Innovation Worlshop: Strategy tools - in action. Expanded version
Front End of Innovation Worlshop: Strategy tools - in action. Expanded version
Engage // Innovate
 
Interaction as a Material
Interaction as a MaterialInteraction as a Material
Interaction as a Material
Dan Saffer
 
Using Microinteractions to get from Prototype to Product
Using Microinteractions to get from Prototype to ProductUsing Microinteractions to get from Prototype to Product
Using Microinteractions to get from Prototype to Product
Dan Saffer
 
Design Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New CultureDesign Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New Culture
Payam Shalchian
 
Carpe Diem: Attention, Awareness, and Interaction Design 2009
Carpe Diem: Attention, Awareness, and Interaction Design 2009Carpe Diem: Attention, Awareness, and Interaction Design 2009
Carpe Diem: Attention, Awareness, and Interaction Design 2009
Dan Saffer
 
Gaming the Web: Using the Structure of Games to Design Better Web Apps
Gaming the Web: Using the Structure of Games to Design Better Web AppsGaming the Web: Using the Structure of Games to Design Better Web Apps
Gaming the Web: Using the Structure of Games to Design Better Web Apps
Dan Saffer
 
Microinteractions
MicrointeractionsMicrointeractions
Microinteractions
Dan Saffer
 
Design in the Post-PC Era
Design in the Post-PC EraDesign in the Post-PC Era
Design in the Post-PC Era
Dan Saffer
 
Tap is the New Click
Tap is the New ClickTap is the New Click
Tap is the New Click
Dan Saffer
 
Designing Smart and Clever Applications
Designing Smart and Clever ApplicationsDesigning Smart and Clever Applications
Designing Smart and Clever Applications
Dan Saffer
 
Practical Creativity
Practical CreativityPractical Creativity
Practical Creativity
Dan Saffer
 
Making Good Design Decisions
Making Good Design DecisionsMaking Good Design Decisions
Making Good Design Decisions
Dan Saffer
 
Designing for (and with) New Technology
Designing for (and with) New TechnologyDesigning for (and with) New Technology
Designing for (and with) New Technology
Dan Saffer
 
Designing from the Inside-Out: Behaviour as the Engine of Product Design
Designing from the Inside-Out: Behaviour as the Engine of Product DesignDesigning from the Inside-Out: Behaviour as the Engine of Product Design
Designing from the Inside-Out: Behaviour as the Engine of Product Design
Dan Saffer
 
New Sources of Inspiration for Interaction Designers
New Sources of Inspiration for Interaction DesignersNew Sources of Inspiration for Interaction Designers
New Sources of Inspiration for Interaction Designers
Dan Saffer
 
What User-Centered Design is Good For
What User-Centered Design is Good ForWhat User-Centered Design is Good For
What User-Centered Design is Good For
Dan Saffer
 
Fossil: Analysis of the Company Strategy
Fossil: Analysis of the Company StrategyFossil: Analysis of the Company Strategy
Fossil: Analysis of the Company Strategy
Paulina Perepelkin
 
The New Era of (Non-) Discoverability
The New Era of (Non-) DiscoverabilityThe New Era of (Non-) Discoverability
The New Era of (Non-) Discoverability
Dan Saffer
 
Fashion Retail Strategy
Fashion Retail StrategyFashion Retail Strategy
Fashion Retail Strategy
Vidiyama Sonekh
 
Design Strategy: Aligning Business Goals and User Needs
Design Strategy: Aligning Business Goals and User NeedsDesign Strategy: Aligning Business Goals and User Needs
Design Strategy: Aligning Business Goals and User Needs
Chris Avore
 

Viewers also liked (20)

Front End of Innovation Worlshop: Strategy tools - in action. Expanded version
Front End of Innovation Worlshop: Strategy tools - in action. Expanded versionFront End of Innovation Worlshop: Strategy tools - in action. Expanded version
Front End of Innovation Worlshop: Strategy tools - in action. Expanded version
 
Interaction as a Material
Interaction as a MaterialInteraction as a Material
Interaction as a Material
 
Using Microinteractions to get from Prototype to Product
Using Microinteractions to get from Prototype to ProductUsing Microinteractions to get from Prototype to Product
Using Microinteractions to get from Prototype to Product
 
Design Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New CultureDesign Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New Culture
 
Carpe Diem: Attention, Awareness, and Interaction Design 2009
Carpe Diem: Attention, Awareness, and Interaction Design 2009Carpe Diem: Attention, Awareness, and Interaction Design 2009
Carpe Diem: Attention, Awareness, and Interaction Design 2009
 
Gaming the Web: Using the Structure of Games to Design Better Web Apps
Gaming the Web: Using the Structure of Games to Design Better Web AppsGaming the Web: Using the Structure of Games to Design Better Web Apps
Gaming the Web: Using the Structure of Games to Design Better Web Apps
 
Microinteractions
MicrointeractionsMicrointeractions
Microinteractions
 
Design in the Post-PC Era
Design in the Post-PC EraDesign in the Post-PC Era
Design in the Post-PC Era
 
Tap is the New Click
Tap is the New ClickTap is the New Click
Tap is the New Click
 
Designing Smart and Clever Applications
Designing Smart and Clever ApplicationsDesigning Smart and Clever Applications
Designing Smart and Clever Applications
 
Practical Creativity
Practical CreativityPractical Creativity
Practical Creativity
 
Making Good Design Decisions
Making Good Design DecisionsMaking Good Design Decisions
Making Good Design Decisions
 
Designing for (and with) New Technology
Designing for (and with) New TechnologyDesigning for (and with) New Technology
Designing for (and with) New Technology
 
Designing from the Inside-Out: Behaviour as the Engine of Product Design
Designing from the Inside-Out: Behaviour as the Engine of Product DesignDesigning from the Inside-Out: Behaviour as the Engine of Product Design
Designing from the Inside-Out: Behaviour as the Engine of Product Design
 
New Sources of Inspiration for Interaction Designers
New Sources of Inspiration for Interaction DesignersNew Sources of Inspiration for Interaction Designers
New Sources of Inspiration for Interaction Designers
 
What User-Centered Design is Good For
What User-Centered Design is Good ForWhat User-Centered Design is Good For
What User-Centered Design is Good For
 
Fossil: Analysis of the Company Strategy
Fossil: Analysis of the Company StrategyFossil: Analysis of the Company Strategy
Fossil: Analysis of the Company Strategy
 
The New Era of (Non-) Discoverability
The New Era of (Non-) DiscoverabilityThe New Era of (Non-) Discoverability
The New Era of (Non-) Discoverability
 
Fashion Retail Strategy
Fashion Retail StrategyFashion Retail Strategy
Fashion Retail Strategy
 
Design Strategy: Aligning Business Goals and User Needs
Design Strategy: Aligning Business Goals and User NeedsDesign Strategy: Aligning Business Goals and User Needs
Design Strategy: Aligning Business Goals and User Needs
 

Recently uploaded

bedsores20-9-14-150627122143-lva1-app6892.pptx
bedsores20-9-14-150627122143-lva1-app6892.pptxbedsores20-9-14-150627122143-lva1-app6892.pptx
bedsores20-9-14-150627122143-lva1-app6892.pptx
gameransh001
 
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】 .
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】  .十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】  .
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】 .
telchlarzelere270
 
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
drmarathore
 
ITR Filing for the year of the 2023-24 .pdf
ITR Filing for the year of the 2023-24 .pdfITR Filing for the year of the 2023-24 .pdf
ITR Filing for the year of the 2023-24 .pdf
shyamraj39
 
Introduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptxIntroduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptx
Xiamen Tsianfan Industrial & Trading Co.,Ltd.
 
Glasgow University degree Certificate
Glasgow University degree CertificateGlasgow University degree Certificate
Glasgow University degree Certificate
tezeqes
 
This is Diva abaya look book portfolio .pdf
This is Diva abaya look book portfolio .pdfThis is Diva abaya look book portfolio .pdf
This is Diva abaya look book portfolio .pdf
divathisis
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
rawankhanlove256
 
Overview to the Oracle Fixed Assets Module
Overview to the Oracle Fixed Assets ModuleOverview to the Oracle Fixed Assets Module
Overview to the Oracle Fixed Assets Module
lakshmichitra031
 
Your True Identity (Slideshow by: Kal-el)
Your True Identity (Slideshow by: Kal-el)Your True Identity (Slideshow by: Kal-el)
Your True Identity (Slideshow by: Kal-el)
Kal-el Shows
 
Humans have long had a complex and dynamic relationship with the natural world
Humans have long had a complex and dynamic relationship with the natural worldHumans have long had a complex and dynamic relationship with the natural world
Humans have long had a complex and dynamic relationship with the natural world
Mostafa Abd Elrahman
 
Right Choice Landscaping offers exceptional villa landscape maintenance servi...
Right Choice Landscaping offers exceptional villa landscape maintenance servi...Right Choice Landscaping offers exceptional villa landscape maintenance servi...
Right Choice Landscaping offers exceptional villa landscape maintenance servi...
rightchoicelandscapi
 
The Stone (Slideshow by: Kal-el Marcus Renne Go)
The Stone (Slideshow by: Kal-el Marcus Renne Go)The Stone (Slideshow by: Kal-el Marcus Renne Go)
The Stone (Slideshow by: Kal-el Marcus Renne Go)
Kal-el Shows
 
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model SafeGirls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
bookkdreambebe
 
SS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers ParisSS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers Paris
Peclers Paris
 
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
77sayre
 
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdfAcclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
ssuserdee4d8
 
Carleton University degree offer diploma Transcript
Carleton University degree offer diploma TranscriptCarleton University degree offer diploma Transcript
Carleton University degree offer diploma Transcript
eamhs
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
sexytaniya455
 
Pranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum PortfolioPranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum Portfolio
Pranay Мhatre
 

Recently uploaded (20)

bedsores20-9-14-150627122143-lva1-app6892.pptx
bedsores20-9-14-150627122143-lva1-app6892.pptxbedsores20-9-14-150627122143-lva1-app6892.pptx
bedsores20-9-14-150627122143-lva1-app6892.pptx
 
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】 .
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】  .十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】  .
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】 .
 
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
 
ITR Filing for the year of the 2023-24 .pdf
ITR Filing for the year of the 2023-24 .pdfITR Filing for the year of the 2023-24 .pdf
ITR Filing for the year of the 2023-24 .pdf
 
Introduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptxIntroduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptx
 
Glasgow University degree Certificate
Glasgow University degree CertificateGlasgow University degree Certificate
Glasgow University degree Certificate
 
This is Diva abaya look book portfolio .pdf
This is Diva abaya look book portfolio .pdfThis is Diva abaya look book portfolio .pdf
This is Diva abaya look book portfolio .pdf
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Overview to the Oracle Fixed Assets Module
Overview to the Oracle Fixed Assets ModuleOverview to the Oracle Fixed Assets Module
Overview to the Oracle Fixed Assets Module
 
Your True Identity (Slideshow by: Kal-el)
Your True Identity (Slideshow by: Kal-el)Your True Identity (Slideshow by: Kal-el)
Your True Identity (Slideshow by: Kal-el)
 
Humans have long had a complex and dynamic relationship with the natural world
Humans have long had a complex and dynamic relationship with the natural worldHumans have long had a complex and dynamic relationship with the natural world
Humans have long had a complex and dynamic relationship with the natural world
 
Right Choice Landscaping offers exceptional villa landscape maintenance servi...
Right Choice Landscaping offers exceptional villa landscape maintenance servi...Right Choice Landscaping offers exceptional villa landscape maintenance servi...
Right Choice Landscaping offers exceptional villa landscape maintenance servi...
 
The Stone (Slideshow by: Kal-el Marcus Renne Go)
The Stone (Slideshow by: Kal-el Marcus Renne Go)The Stone (Slideshow by: Kal-el Marcus Renne Go)
The Stone (Slideshow by: Kal-el Marcus Renne Go)
 
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model SafeGirls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
 
SS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers ParisSS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers Paris
 
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
 
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdfAcclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
 
Carleton University degree offer diploma Transcript
Carleton University degree offer diploma TranscriptCarleton University degree offer diploma Transcript
Carleton University degree offer diploma Transcript
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Pranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum PortfolioPranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum Portfolio
 

How to Lie with Design Strategy