How to increase your fashion label sales right now
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Analyzing Navigations - Anthropologie
The document discusses and compares the in-store and online navigation experiences at Anthropologie. In-store, employees are available to assist customers in finding items like brown handbags, but the store layout can be overwhelming with items scattered throughout. Online, categories make items easier to find, but the large selection and lack of customer service can be difficult. Customers may use both channels, first visiting stores and then checking online if their desired item is not available in-store.
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This digital strategy proposes promoting Anthropologie's House & Home Trade Program through targeted social media campaigns. The program offers interior designers, architects, and decorators exclusive prices on Anthropologie's home goods and accessories. The strategy would create dedicated accounts on Twitter, Pinterest, and Tumblr to engage both established and up-and-coming design professionals between 18-45. Content like design articles and photos would drive engagement through shares, likes, and follows. Contests and promotions would encourage participation. With a monthly budget of $250,000, the goal is to increase followers and engagement across the platforms to connect designers to the trade program's products and benefits.
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The document discusses Anthropologie's marketing plan. It aims to maintain a strong social media presence, hold in-store events, and increase TV advertising. The plan includes a #anthropologieandme campaign where customers post about products on Instagram/Pinterest for a chance to win a $1000 gift card and be featured in a TV ad. The KPIs are website analytics, sales increases, and acquiring new 18-50 year old customers including college parents. The conclusion recommends broadening the target age range and building upon digital marketing while incorporating promotional contests and TV ads to showcase customers.
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Anthropologie is a lifestyle brand that aims to provide a sense of beauty, optimism, and discovery for its customers. It serves as an escape from everyday life through innovative merchandising and curated products. The brand targets women ages 25-50 with a gross annual income of over $1 billion. It has a strong social media presence on platforms like Facebook, Pinterest, Instagram, and Twitter. The document discusses plans to launch a digital dressing room on the Anthropologie website to improve the customer experience and drive increases in online sales and social media followers. The project is estimated to take 6 months and cost $1.14 million.
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The document discusses and compares the in-store and online navigation experiences at Anthropologie. In-store, employees are available to assist customers in finding items like brown handbags, but the store layout can be overwhelming with items scattered throughout. Online, categories make items easier to find, but the large selection and lack of customer service can be difficult. Customers may use both channels, first visiting stores and then checking online if their desired item is not available in-store.
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The document provides recommendations to increase sales of the private labels STOP and Life at Shoppers Stop department stores by focusing marketing strategies on the online medium. It suggests launching an online design contest to promote the brands as well as using social media, online advertisements, and in-store promotions. The long-term strategies include expanding collections, improving branding, and strengthening the in-store experience for the Life brand.
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The document discusses Anthropologie's marketing plan. It aims to maintain a strong social media presence, hold in-store events, and increase TV advertising. The plan includes a #anthropologieandme campaign where customers post about products on Instagram/Pinterest for a chance to win a $1000 gift card and be featured in a TV ad. The KPIs are website analytics, sales increases, and acquiring new 18-50 year old customers including college parents. The conclusion recommends broadening the target age range and building upon digital marketing while incorporating promotional contests and TV ads to showcase customers.
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Anthropologie is a lifestyle brand that aims to provide a sense of beauty, optimism, and discovery for its customers. It serves as an escape from everyday life through innovative merchandising and curated products. The brand targets women ages 25-50 with a gross annual income of over $1 billion. It has a strong social media presence on platforms like Facebook, Pinterest, Instagram, and Twitter. The document discusses plans to launch a digital dressing room on the Anthropologie website to improve the customer experience and drive increases in online sales and social media followers. The project is estimated to take 6 months and cost $1.14 million.
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