How to Increase participation in XLRI's annual management festival ENSEMBLE

BRM PROJECT
How can we increase participation in
XLRI’s annual management festival -
ENSEMBLE?
GROUP 3
B15064 Abhimanyu Singh
B15065 Abhishek Tahlan
B15066 Aishwary Kumar Gupta
B15068 Akshay Ratan
B15070 Amol Bisht
B15071 Ankit Anand
This research is
submitted under the
aegis of Dr. Ravi Shekhar
Kumar as part of the
course Business
Research Methods at
XLRI, Jamshedpur

BRM Project Group-3
1 | P a g e
Contents
EXECUTIVE SUMMARY ..................................................................................................................................2
OBJECTIVE ..........................................................................................................................................................2
RESEARCH METHODOLOGY ................................................................................................................................2
CONCLUSION.......................................................................................................................................................2
INTRODUCTION ................................................................................................................................................3
RESEARCH FRAMEWORK .............................................................................................................................5
RESEARCH PROPOSAL.........................................................................................................................................5
RESEARCH OBJECTIVES ......................................................................................................................................5
Research Problem 1:......................................................................................................................................5
Research Problem 2.......................................................................................................................................6
Research Problem 3.......................................................................................................................................6
RESEARCH METHODOLOGY ........................................................................................................................7
LITERATURE SURVEY..........................................................................................................................................7
PRELIMINARY RESEARCH....................................................................................................................................7
SWOT ANALYSIS OF THE MANAGEMENT FESTS.................................................................................................9
QUESTIONNAIRE AND RELATED HYPOTHESIS......................................................................................9
CONCLUSION.....................................................................................................................................................9
ANNEXURE 1 ....................................................................................................................................................13
GENERAL QUESTIONS .......................................................................................................................................13
DESCRIPTIVE ANALYSIS....................................................................................................................................15
RESEARCH QUESTIONS AND THEIR DATA ANALYSIS ........................................................................................18
Research Problem 1:....................................................................................................................................18
Research Problem 2.....................................................................................................................................24
Research Problem 3.....................................................................................................................................26

BRM Project Group-3
2 | P a g e
Executive Summary
Objective
The objective of this research project is to understand the factors that affect the footfall that
XLRI receives during the time of the annual management festival - Ensemble. Our research
problem focuses on the responses that these kind of fests receive from both within as well as
outside the college. The results would help us to find the reasons why people avoid these fests
and thus provide solutions to attract them to attend the various events held during the other
fests also.
Research Methodology
After defining the main decision problem, we have further identified 3 broad research problems
in which we have defined research questions with defined set of hypothesis. To gauge the
effectiveness of these hypothesis, a set of questions have been developed to get answers
regarding these research questions, the data set of which would be then analysed further to
arrive at a solution for our main decision problem.
Conclusion
The findings of this research would enable the organizers to create and design the events in the
fests in such a manner that they attract much more of the crowd than they currently do. A higher
participation would ensure higher revenues and thus a successful fest.

BRM Project Group-3
3 | P a g e
Introduction
Xavier’s School of Management was established in 1949 and has been one of the top
management institutes since then. The college is situated in about 40 acres of land in
Jamshedpur, the steel city in Jharkhand. It offers full time programs to about 1000 students,
spread across several categories of management. Since the exhaustive curriculum of these
programs mandates the students to live in the residences on the campus, extracurricular
activities are an integral part of their lives which gives rise to several events that occur round
the year as part of college festivals or ‘fests’. These fests also invite participation from other
MBA schools across India besides the local crowd of Jamshedpur.
Some of the major festivals that occur throughout the year have been mentioned below:
1) Valhalla
Valhalla is a sports and cultural fest that is held usually during the last weekend of July. The
fest invites participation primarily from other premier business schools across India in an array
of sports and cultural events. There are 7 sports that are played in the round robin format, with
each culminating in a final. Apart from this, the cultural part of the festival includes
competitions across dramatics, quizzes, singing and dancing. It also includes professional
performances or ‘ProShows’, where famous groups or individuals are called to perform. In
total the fest organizes about 50 events, and generates a footfall of about 3000 people.
2) Ensemble
Ensemble is the premier management fest of XLRI. Launched in 2001, it has attracted
participation from several business schools across the country. The fest primarily focuses on
co-curricular competitions spread across different formats like debating, case studies, quizzes
etc. Over the last few years the competition has focused on specific ideas around which the
entire fest is then built. The fest offers a very high prize money to the winners and the runners
up across its several competitions. The fest is held around mid-November culminating in a
grand proshow.
3) XL UTSAV
XL UTSAV is an event conducted by Acadcom to bridge the gap between students and
faculties and a step in many to help us imbibe the famous XL Culture. It combines various
facets like sports, cultural performances and regional flavours to make it a memorable day in
the life of an XLer. The day kicks off with faculty and students facing each other off in a
number of sporting events. We see healthy competition between the two and little bit of banter
thrown around. In the evening a mini India descends on the grounds of XLRI as various
regional committees set up food stalls offering regional lip smacking regional delicacies. The
night caps off with a cultural performance from both students and faculties which adds the
icing on the cake. It is one day where the faculty lets their hair down and soaks in the
atmosphere that the event manages to create.
4) XL-IIMC
What started as a sports fest to bridge the gap between the 2 elite institutions in the region has
now completely transformed into the most heated and intense rivalry that any 2 institutes can
possibly share. An event conducted by SportsCom, the popularity of the event can be gauged

BRM Project Group-3
4 | P a g e
from the fact that the first question alumni of either institutes ask upon meeting is that who is
winning the XL-IIMC meet these days. It is considered the mother of all B school sports fests
as the 2 teams battle it out on a wide variety of sporting events like athletics, chess, football,
pool etc. The event is just not limited to action on the field as what transpires off it also plays
a crucial role in deciding the fortunes of the teams. Sledging is a weapon used by either teams’
continent to unsettle the nerves of the players and push them towards making mistakes. It is
one event where the entire batch comes together against a common foe and passions run at
extremely high levels. The overall score of the meet stands at 37-9 in favour of IIMC. However,
XLRI has been making up lost ground by winning the last 3 meets that were held. A legacy
that binds XLers of all ages, it is one event that is bookmarked in the calendars’ of possibly
every Xler and pushes them to give more than 100 percent on and off the field.
5) TedX
TED is a non-profit organisation which devotes itself to spreading ideas in the form of short
talks by eminent speakers. It started off in 1984 where speakers of Technology, Entertainment
and Design converged under the same roof to discuss and propagate their ideas. Today it
encompasses almost all topics ranging from science to global issues and is now a global
community. TEDx is a concept used by TED to spread their innovative where x stands for an
independent event. So this year’s TEDxXLRI had 8 eminent speakers (Rasika Shekhar, Anand
Pillai, Rajiv Jayaraman etc.) from diverse backgrounds. Rasia Shekhar even enchanted the
crowd by delivering a magical performance that left many spellbound and asking for more. An
event organised by CII-YI XLRI, it is an event where people are stimulated by the powerful
talks and are sometimes pushed to introspect. TedxXLRI is at a nascent stage as this was the
3rd
edition of the event. An event that is anticipated by many on the campus, the event is only
going to get bigger and better.
6) Maxi Fair
MAXI Fair is a unique concept and perhaps the most distinctive and renowned fest in XLRI.
Conducted by the Marketing Association of XLRI (MAXI), it is the largest marketing event
conducted by a student body in the country. The concept of a marketing research event
disguised as a fair open to the general public to gather massive amounts of marketing research
data has been very well received by the corporate sector and academicians alike. It was
introduced by Prof Sharad Sarin in 1979, and has been emulated in other B-schools such as
IIM-A, IIM-L and University of Rhode Island. The fair operates with a myriad of attractions,
popular entertainment and fun events, just like any other fest, and attracts a massive footfall
from the Jamshedpur public. However the elements of disguised marketing research are
employed by the stalls and events, which indirectly incorporate actual research questions. This
prompts unbiased responses and that too by a large strata of the Jamshedpur public. This is a
unique and irreplaceable source of research for a lot of companies because of the unbiased
nature of data collection from the third party, namely MAXI. This valuable data has been
analyzed and implemented by a lot of companies such as HUL, Nestle, RB, Pepsi etc. in either
changing their product message, packaging etc. or introducing entirely new segments, such as
Nestea.

BRM Project Group-3
5 | P a g e
Research Framework
Research Proposal
Most of the fests mentioned above require involvement of some specific colleges or local
crowds. However Ensemble is the only fest that can have participation from any number of
colleges. Thus our survey would try and work out the issues surrounding the primary annual
fest of XLRI, giving us our Management Decision Problem (MDP):
“How can we increase participation in XLRI’s annual management festival - Ensemble?”
Research Objectives
We have identified 3 major research problems and corresponding hypothesis to address the
problem at hand. They have been mentioned below.
Research Problem 1:
What are the different factors that influence other B-School students to attend Ensemble?
 Research Question 1: Does the participation of other B-school students depend upon the
time it takes by train for the outside students to reach XLRI, Jamshedpur?
o H1: If it takes less than 5 hours, students travel to attend Ensemble
o H2: If it takes more than 25 hours, students will not take the pain to attend Ensemble
 Research Question 2: Does the pro-shows of artists attract other B-School students to
Ensemble?
o H3: Popularity of the artist will garner more participation in the overall fest
o H4: International artists relate better with B-School students, increasing participation.
o H5: If the flagship event is Rock-show by established bands, participation increases.
o H6: Exclusivity of the performance of the artist in comparison to other places will
increase the participation
 Research Question 3: Does the location of XLRI discourage participation from other B-
School students?
o H7: If Jamshedpur offers recreational options relevant to B-School Students,
participation will increase
o H8: Direct connectivity between B-School cities & Jamshedpur increases participation
in events
 Research Question 4: What factor is the most important and least important which
influence other B-School students to participate in Ensemble?
o H9: All factors which influence other B-School Students are equal
 Research Question 5: What are the demographic factors which influence participation
in Ensemble?

BRM Project Group-3
6 | P a g e
o H10: A girl will attend Ensemble only if some other girl from the same B-School will
participate.
Research Problem 2
What are the multiple factors that increases participation of XLRI students in Ensemble?
 Research Question 1: Do the dates of Ensemble affect the participation of XLers in
Ensemble?
o H11: If Ensemble is held during major Indian religious festivals, students will chose to
go home rather than participate in events.
o H12: If the student has a submission within 2 days of end of Ensemble, he/she will not
participate.
 Research Question 2: Do XLers choose to participate in events on the basis of their
friends’ participation?
o H13: XLers will choose to participate if their friends are also participating in same/other
events of Ensemble.
Research Problem 3
What are the various characteristics of events that attract participation in Ensemble?
 Research Question 1: Does the prize affect the participation?
o H14: If the prize money is less than 5000, outside B-School students will not participate.
o H15: If the prize money is more than 35000, outside B- school students will participate.
o H16: If the prize money is less than 3000 XLRI students will not participate.
o H17: If the prize money is more than 7000, XLRI students will participate.
o H18: If the winners get a PPO/PPI, the students will participate.
 Research Question 2: Does previous year participation in events affect the current year’s
participation?
o H19: If a B-School team won an event in the previous year, the B-school will participate.
o H20: If IIM A, B, C participated last year, then other B-School.
 Research Question 3: Does the structure of events affect participation?
o H21: If the event has more than 1 preliminary rounds, Students will not participate.
 Research Question 4: Does the presence of known personalities as judges affect
participation?
o H22: If the judge is a CXO from a known organization, students will participate.

BRM Project Group-3
7 | P a g e
 Research Question 5: What is the role of the sponsors’ brand in student participation?
o H23: If the reputed brands are sponsoring the event, students will participate.
Research Methodology
Literature Survey
Our hypothesis focuses on identifying the following factors which influence the decision of a
student (both XL and Non XL) to attend the fest:
1) Accessibility to Jamshedpur: The distance between the persons college and Jamshedpur
and the availability of direct and convenient means of transport to Jamshedpur plays an
important role in deciding whether to participate in the fest or not.
2) Dates of fest: Whether the dates of Ensemble lie close to that of any important festival or
around the exam schedule of the student’s college or around any other important B school
fest.
3) Format of the fest: This includes the type of competitions involved in the fest, their pattern
(i.e. number of preliminary rounds, number of judges and their credentials, sponsors, prize
money etc.) and type and scale of proshow being conducted.
4) Participation from other B-schools: Involvement of students from top B-schools in
different competitions plays an important part. Also the previous year’s winners and
participation from a student’s college will also affect his/her decision to attend the fest or
not.
Preliminary Research
As part of the preliminary research, we conducted in-depth interviews with the current and
previous conveners of ensemble in order to understand the factors which might be affecting
the decisions of students with respect to attending Ensemble. We also conducted interviews
with few students from XLRI, IIM A, IIM C, SIBM & IIFT. Based on these interviews, we
found out the following variables that affect the participation of students.
Variable Parameters
Location
Distance, Connectivity, Travelling Alone or in a group, Recreational
activities in Jamshedpur
Flagship
events
Prizes, Sponsors, Judges, preliminary rounds, Other B-schools
Participating
Other events Proshows, extra-curricular events
Schedule
Clash with religious festivals, Own b-school fests, Other Top B-School
Fests
Past
Experience
Winners in previous year, Not selected in preliminary rounds the
previous year.

BRM Project Group-3
8 | P a g e
Questions for Dipanjan Saha, Convener Ensemble 2015.
1. How has the participation changed from ensemble 2014?
2. What are the possible reasons due to which students do not take part in an event at
ensemble?
3. What factors compel XLRI students to stay back in campus during ensemble?
4. What changes can be implemented in the next edition to boost participation from
other B-Schools?
5. Do you think other B-Schools fest influence participation in ensemble? If Yes, in
what way?
Questions for Yugal Chandra Bisht, Convener Ensemble 2016.
1. What kind of participation are you expecting in Ensemble 2016?
2. What are the possible reasons due to which students do not take part in an event at
ensemble?
3. What factors compel XLRI students to stay back in campus during ensemble?
4. What changes are you planning to implement in the next edition to boost participation
from other B-Schools?
5. Do you think other B-Schools fest influence participation in ensemble? If Yes, in
what way?
Questions for other students of XLRI, IIM C, IIM A, SIBM & IIFT:
1. Have you ever participated in any college fest apart from yours? Why/ Why Not?
2. What factors affect your decision the most?
3. If the festival is held within your city, what factors will compel you to attend the
festival?
4. What other events due to expect at ensemble apart from the flagship events?
5. If you are already done with your event, what do you usually during the remaining
days?

BRM Project Group-3
9 | P a g e
SWOT Analysis of the Management Fests
Questionnaire and Related Hypothesis
S
No.
Question Answer Options
Related
Hypothesis
Common Questions
1 Age Manually Filled -
2 Gender Male, Female -
3 Highest Qualification
Class 12, Undergraduate,
Post-Graduate, PHD, Others
-
4 What subject did you Major in?
Science, Finance, Marketing,
Operations, Economics,
Others
-
5
If you are an MBA student/Graduate,
please select your B-School?
IIM A, IIM B, IIM C, XLRI,
FMS, IIM K, IIM I, SPJIMR,
MDI, IIFT, IMI, NMIMS,
NITIE, IMT, JBIMS, IIT D,
XIMB, SIBM, IIT B
-
6
Have you taken part in any
management or technical festivals?
Yes, No -
Strengths:
Corporate backing
High competitiveness
Challenging flagship
events
Cross B-school
interaction
Weaknesses:
Lack of YoY innovation
Student apathy
Narrow talent pool
Rigid structure
Opportunities:
Massive scope for growth
in scale
Increased corprate
involvement
Relevant rigorous events
Image cultivation
Threats:
Stagnation in
scale/innovation
Excessive corporate
influence
Focus away from learning
Success measured only in
monetary scale

BRM Project Group-3
10 | P a g e
FOR XLRI STUDENTS
7A
Given that ensemble starts 1 day
after a major religious festival, Are
you willing to participate in any
event?
Yes, No H11
8A
Given that you have a 15 mark
project submission 1 day after
ensemble, Are you willing to
participate in any event?
Yes, No H12
9A
Will you participate in an event if
your friends are also participating?
Yes, No H13
10A
What is the minimum prize money
for which you will participate in the
event?
0-30000 H16, H17
11A
Given that the winner gets a
PPO/PPI will you participate in the
event?
Yes, No H18
12A
Previous participation of one or
more of the following B-Schools
makes the fest attractive. Please tick
all applicable options
XIMB, SIBM, IIT B
H20
13A
How many preliminary rounds are
you willing to go through to
participate in the finals during
Ensemble?
0-5 H21
14A
Which of the following judges
would attract you to participate in
the event?
A CXO, A government
Officer, A faculty member, A
Student Judge, Field expert
H22
15A
Will you be participating in an event
if any of the following companies
are sponsoring it? Please tick all that
are applicable?
HUL, P&G, ITC, KPMG,
Deloitte, Axis, HDFC,
Maersk, Infosys, TCS, TAS
H23
FOR NON-XLRI STUDENTS
7B
How many hours are you willing to
travel to attend Ensemble?
0-30 H1, H2
8B
If Jamshedpur does not have a direct
train/bus from your city, will you
participate in ensemble?
Yes, no H11
9B
What is the minimum prize money
for which you will participate in the
event?
0-50000 H14,H15
10B
How many preliminary rounds are
you willing to go through to
participate in the finals during
Ensemble?
0-5 H21

BRM Project Group-3
11 | P a g e
11B
Which of the following judges
would attract you to participate in
the event?
A CXO, A government
Officer, A faculty member, A
Student Judge, Field expert
H22
12B
Will you be participating in an event
if any of the following companies
are sponsoring it? Please tick all that
are applicable?
HUL, P&G, ITC, KPMG,
Deloitte, Axis, HDFC,
Maersk, Infosys, TCS, TAS
H23
13B
If your B-School team won the event
the previous year, will you
participate in the event?
Yes, No H19
15B
Which of the following type of pro-
shows will elicit the maximum
response? Select Top 2
EDM Night, Prominent
Indian Rock Band, A
prominent Playback singer,
Standup Comedy,
International artist, A
prominent Bollywood
Actor/Actress, Others, None
H3, H4, H5
16B
If the Pro-show artist has not
performed any show in the last 6
months will you be interested to
attend?
Yes, No H6
17B
Availability of which of the
following activities in and around
Jamshedpur would ensure your
participation in Ensemble?
Water Sports, Movie theaters,
Paintball/Lasertag, Others,
Activities around the campus
do not affect my decision to
participate in ensemble.
H7
18B
Previous participation of one or
more of the following B-Schools
makes the fest attractive. Please tick
all applicable options
XIMB, SIBM, IIT B
H20
21B
Which of the following is the most
important factor for you to
participate in Ensemble?
Time to reach XLRI, Pro-
Show/Star Night, Other
events during ensemble,
Recreational
activities/Sightseeing in and
around Jamshedpur,
availability of direct
transportation (Bus/train),
Prize money, Sponsors,
Judges, Media coverage of
the fest, No of preliminary
rounds, No. of finalists.
H9

BRM Project Group-3
12 | P a g e
22B
(ONLY FOR FEMALE
RESPONDENTS) - If there are no
other female participants from your
college, will you be willing to
participate in ensemble?
Yes, no H10
CONCLUSION
The objective of the research was to determine how to increase the participation in XLRI’s annual
management festival – Ensemble.
We first identified the research problem associated with our MDP and developed hypothesis against
which we would be checking our data. We had also identified various variables which were crucial in
event management of Ensemble and played important role in the minds of our audience as perception
variables. Afterwards, using the hypothesis we developed a questionnaire to gather responses which
we analyzed to accept/reject the hypothesis formulated earlier. We broadly classified the variables to
be tested as follows: Locational factors, Flagship events, other events, schedule and past experience of
the festival. Some of the finer factors tested through these variables are distance, connectivity,
travelling contexts, recreational activities in the location, prizes, sponsors, judges, preliminary rounds,
proshows, clash with important dates.
The questionnaire was floated amongst students from various colleges including XLRI, who had
attended or had knowledge about Ensemble. We received 75 responses and there on we went forward
with cleaning the data & deciding various tests to analyze the data and also to generate outputs in
order to accept/reject hypothesis and decide on the significance of variables.
Broadly, we found that outside B-School students rated prize money as the most important factor
followed by time taken to travel and travel location. Pro-show does not matter that much for outside
students while considering their participation in Ensemble. However, for XLRI Students, prize money
& number of preliminary rounds are not a big factor to be considered.

BRM Project Group-3
13 | P a g e
Annexure 1
General Questions
Survey Overview
Are you a full time MBA Graduate or student from India?
What is your Age?
What is your gender?
What is your highest qualification?
Yes
87%
No
13%
Less than
22 years
3%
Between
22 and 25
Years
80%
Between
25 to 30
Years
17%
More
than 30
Years
0%
Male
88.00%
Female
12.00%

BRM Project Group-3
14 | P a g e
What did you major in? If you are a student, please mention your current specialistaion.
School
0%
Undergrad
uate
39%Post-
Graduate
61%
Doctorate
0%
0.2
0.05
0.44
0.22
0.05 0.05
0
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Human
Resources
Science/IT Finance Marketing Operations Other Economics

BRM Project Group-3
15 | P a g e
Descriptive Analysis
Descriptive Statistics For Non XL Students
N Minimum Maximum Mean Std. Deviation
FullTime 29 1.00 1.00 1.0000 .00000
Age 29 1.00 3.00 2.1724 .75918
Gender 29 1.00 2.00 1.3103 .47082
Qualification 29 2.00 3.00 2.4483 .50612
Major 29 1.00 7.00 3.5172 1.35279
College 29 1.00 20.00 10.9310 6.38039
HoursToTravel 32 2.00 24.00 7.2187 5.21619
DirectTpt 29 1.00 2.00 1.6552 .48373
TravelAlone 29 1.00 2.00 1.7586 .43549
LastYearWon 29 1.00 2.00 1.4483 .50612
MinPrize 32 8000.00 50000.00 2.8609E4 13725.84939
Spons_HUL 70 1.00 2.00 1.1857 .39168
Spons_PG 70 1.00 2.00 1.2714 .44791
Spons_ITC 70 1.00 2.00 1.3286 .47309
Spons_Deloitte 70 1.00 2.00 1.4857 .50340
Spons_KPMG 70 1.00 2.00 1.5429 .50176
Spons_Axis 70 1.00 2.00 1.7000 .46157
Spons_HDFC 70 1.00 2.00 1.7286 .44791
Spons_Maersk 70 1.00 2.00 1.6714 .47309
Spons_Infy 70 1.00 2.00 1.8714 .33714
Spons_TCS 70 1.00 2.00 1.8571 .35245
Spons_TAS 70 1.00 2.00 1.3429 .47809
Spons_MM 70 1.00 2.00 1.8000 .40289
Judge_CXO 19 1.00 1.00 1.0000 .00000
Judge_Expert 13 1.00 1.00 1.0000 .00000
Judge_Faculty 6 1.00 1.00 1.0000 .00000
Judge_Voting 4 1.00 1.00 1.0000 .00000
Judge_DoesntMatter 5 1.00 1.00 1.0000 .00000
PrelimRounds 32 .00 5.00 2.3750 1.28891
Factor_Travel 29 1.00 4.00 2.3103 1.31213
Factor_Location 29 1.00 4.00 3.1724 1.03748

BRM Project Group-3
16 | P a g e
Factor_Prize 29 1.00 4.00 2.1379 1.05979
Factor_Spons 29 1.00 4.00 3.3793 .97884
Factor_Judges 29 1.00 4.00 3.7241 .75103
Factor_Prelims 29 2.00 4.00 3.7586 .57664
Factor_PastParticipation 29 1.00 4.00 3.6552 .81398
Factor_OtherCLGPart 29 3.00 4.00 3.8621 .35093
ProShow_type_EDM 32 1.00 2.00 1.6875 .47093
ProShow_type_RockBank 32 1.00 2.00 1.5937 .49899
ProShow_type_Singer 32 1.00 2.00 1.7187 .45680
ProShow_type_Standup 32 1.00 2.00 1.5938 .49899
ProShow_type_International 32 1.00 2.00 1.3438 .48256
ProShow_type_Actor 32 1.00 2.00 1.5313 .50701
Artist_notPerformedin6months 29 1.00 2.00 1.3793 .49380
OutdoorActivity_Watersports 32 1.00 2.00 1.8437 .36890
OutdoorActivity_Movie 32 1.00 2.00 1.8437 .36890
OutAct_AdventtureSports 32 1.00 2.00 1.8125 .39656
OutAct_NoEffect 32 1.00 2.00 1.3125 .47093
OutAct_Others 32 1.00 2.00 1.9687 .17678
Valid N (listwise) 0
Descriptive Statistics for XL students
N Minimum Maximum Mean Std. Deviation
mba_nonmba 41 1.00 2.00 1.0244 .15617
age 40 1.00 3.00 2.1500 .42667
sex 40 1.00 2.00 1.1250 .33493
qualification 40 2.00 3.00 2.6250 .49029
Major 40 1.00 6.00 3.0250 1.32988
College 40 19.00 19.00 19.0000 .00000
religious_fest 40 1.00 2.00 1.4250 .50064
submission_fest 40 1.00 2.00 1.7000 .46410

BRM Project Group-3
17 | P a g e
friends_fest 40 1.00 2.00 1.6500 .48305
min_prize_fest 40 1.00 4.00 2.7250 .96044
ppo_fest 40 1.00 2.00 1.0500 .22072
college_part 13 1.00 1.00 1.0000 .00000
iima 41 1.00 2.00 1.4146 .49878
iimb 41 1.00 2.00 1.3902 .49386
iimc 41 1.00 2.00 1.4146 .49878
xlri 41 1.00 2.00 1.6585 .48009
fms 41 1.00 2.00 1.6341 .48765
iimk 41 1.00 2.00 1.8780 .33129
iimi 41 1.00 2.00 1.8780 .33129
spjimr 41 1.00 2.00 1.8049 .40122
mdi 41 1.00 2.00 1.8293 .38095
iift 41 1.00 2.00 1.9268 .26365
imi 41 2.00 2.00 2.0000 .00000
nmims 41 1.00 2.00 1.9756 .15617
nities 41 1.00 2.00 1.9512 .21808
imt 41 2.00 2.00 2.0000 .00000
jbims 41 1.00 2.00 1.9024 .30041
iitd 41 1.00 2.00 1.9268 .26365
ximb 41 2.00 2.00 2.0000 .00000
sibm 41 2.00 2.00 2.0000 .00000
iitb 41 1.00 2.00 1.9024 .30041
rounds_fest 40 .00 4.00 1.8500 .92126
judges_CXO 70 1.00 2.00 1.4714 .50279
judges_experts 70 1.00 2.00 1.4000 .49344
judges_faculty 70 1.00 2.00 1.7714 .42294
judges_voting 70 1.00 2.00 1.9429 .23379
judges_doesntMatter 70 1.00 2.00 1.8429 .36656
Fact_Prize_money 40 1.00 4.00 2.5000 1.13228
Fact_sponsors 40 1.00 4.00 2.8000 1.11401
Factors_judges 40 1.00 4.00 2.8000 1.26491
Factors_round 40 1.00 4.00 2.8750 1.09046
Factors_colleges 40 1.00 4.00 3.0250 1.22971
HUL_Spons 57 1.00 1.00 1.0000 .00000
png_spons 51 1.00 1.00 1.0000 .00000

BRM Project Group-3
18 | P a g e
itc_spons 47 1.00 1.00 1.0000 .00000
deloitte_spons 36 1.00 1.00 1.0000 .00000
kpmg_spons 32 1.00 1.00 1.0000 .00000
axis_spons 21 1.00 1.00 1.0000 .00000
hdfc_spons 19 1.00 1.00 1.0000 .00000
infosys_spons 9 1.00 1.00 1.0000 .00000
tcs_spons 10 1.00 1.00 1.0000 .00000
tas_spons 46 1.00 1.00 1.0000 .00000
mm_spons 14 1.00 1.00 1.0000 .00000
others_spons 0
Valid N (listwise) 0
Research Questions and their Data Analysis
Research Problem 1:
What are the different factors that influence other B-School students to attend
Ensemble?
 Research Question 1: Does the participation of other B-school students depend upon
the time it takes by train for the outside students to reach XLRI, Jamshedpur?
o H1: If it takes less than 5 hours, students travel to attend Ensemble
Alternate Hypothesis (H1a) : Students will want to travel to attend Ensemble even if travel time
is not less than 5 hours
Procedure- We asked the non-XLRI students how many hours they are willing to travel from
their own campuses to attend Ensemble. We want to ascertain if they are inclined to attend the
fest only if the travel time is less than 5 hours. The test value is 5 and is a left tailed test.
Test Used- 1 Sample t-test
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
HoursToTravel 32 7.2188 5.21619 .92210

BRM Project Group-3
19 | P a g e
One-Sample Test
Test Value = 5
t df Sig. (2-tailed) Mean Difference
95% Confidence Interval of the
Difference
Lower Upper
HoursToTravel 2.406 31 .022 2.21875 .3381 4.0994
Conclusion-Therefore, comparing p-value with alpha (i.e. 0.022/2 = 0.011 with alpha =0.05) we
choose to reject the Null hypothesis. This implies that students are willing to attend Ensemble
even if the travel time by train is more than 5 hours. This result is surprising since most of the
marketing done by Ensemble team is done in nearby colleges and participation is not expected
from colleges farther away.
o H2: If it takes more than 25 hours, students will not take the pain to attend Ensemble
Alternate Hypothesis (H2a) : Students will want to travel to attend Ensemble only if the travel
time by train is less than 25 hours
Procedure- We asked the non-XLRI students how many hours they are willing to travel from
their own campuses to attend Ensemble. We want to ascertain if they are inclined to attend the
fest even if the travel time is more than 25 hours. The test value is 25 and is a right tailed test.
HoursToTravel 32 7.2188 5.21619 .92210
One-Sample Test
Test Value = 25
Difference
Lower Upper
HoursToTravel -19.283 31 .000 -17.78125 -19.6619 -15.9006
Conclusion-Therefore, comparing p-value with alpha (i.e. 0.000/2 = 0.000 with alpha =0.05) we
choose to reject the Null hypothesis. This implies that students will not attend Ensemble if the
travel time by train is more than 25 hours. This result is obtained as expected since there is a lot of
inconvenience and no incentive for students to travel by train for 25 hours to participate in
Ensemble.
Research Question 2: Does the pro-shows of artists attract other B-School students to
Ensemble?

BRM Project Group-3
20 | P a g e
o H3: Popularity of the artist will garner more participation in the overall fest
Alternate Hypothesis (H6a): Popularity of the artist does not affect participation in the
fest
o H4: International artists relate better with B-School students, increasing participation.
Alternate Hypothesis (H8a): International artists do not relate better with B-School
students, increasing participation.
o H5: If the flagship event is Rock-show by established bands, participation increases.
Alternate Hypothesis (H9a): Rock-show by established brands does not affect the
participation of students.
Procedure- We asked the Non-XLRI students if one or more types of pro-shows would increase
their chances of participating in Ensemble.
Test Used- Binomial Test on each option.
Category N Observed
Prop.
Test
Prop.
Asymp.
Sig. (1-
tailed)
ProShow_type_EDM Group 1 1 10 0.3125 0.6 0.000948
Group 2 2 22 0.6875
Total 32 1
ProShow_type_RockBank Group 1 1 13 0.40625 0.6 0.020882
Group 2 2 19 0.59375
Total 32 1
ProShow_type_Singer Group 1 1 9 0.28125 0.6 0.000261
Group 2 2 23 0.71875
Total 32 1
ProShow_type_Standup Group 1 1 13 0.40625 0.6 0.020882
Group 2 2 19 0.59375
Total 32 1
ProShow_type_International Group 1 1 21 0.65625 0.6 0.323305
Group 2 2 11 0.34375
Total 32 1
ProShow_type_Actor Group 1 1 15 0.46875 0.6 0.091967
Group 2 2 17 0.53125
Conclusion- From the above observations, we can conclude that if the pro-show is hosted by an
International celebrity or a Bollywood actor students would be willing to attend the event. Hence
we fail to reject the Null hypothesis H8 & H9 However, we can reject H6 since not all types of
pro-shows by popular artists affect the participation.
o H6: Exclusivity of the performance of the artist in comparison to other places will
increase the participation

BRM Project Group-3
21 | P a g e
Alternate Hypothesis (H7a): Exclusivity of the performance of the artist in comparison
to other places does not affect the participation
Procedure: We asked the students whether they will be participate If the Pro-show artist
has not performed any show in the last 6 months.
Test Used: Binomial test.
Binomial Test
Category N Observed Prop. Test Prop.
Asymp. Sig. (1-
tailed)
Artist_notPerformedin6months Yes 1.00 18 .6 .6 .490a
No 2.00 11 .4
Total 29 1.0
Conclusion: Since the p-value is greater than the alpha value of 0.05, we fail to reject the null
hypothesis. Hence the students will attend the fest if the artist has not performed in any fest for past 6
months and due to the exclusivity of the performance, it will increase the participation.
 Research Question 3: Does the location of XLRI discourage participation from other B-
School students?
o H7: If Jamshedpur offers recreational options relevant to B-School Students,
participation will increase
Alternate Hypothesis (H10a) : Recreational options relevant to B-School Students,
in and around Jamshedpur does not affect participation of other B-School
students.
Procedure- We asked the Non-XLRI students what kind of activities n and around
Jamshedpur would affect their participation in Ensemble.
Test Used- Binomial test on each option.
Category N Observed
Prop.
Test
Prop.
Asymp.
Sig. (1-
tailed)
Water Sports Group 1 1 5 0.15625 0.6 3.19E-07
Group 2 2 27 0.84375
Total 32 1
Movie theaters Group 1 1 5 0.15625 0.6 3.19E-07
Group 2 2 27 0.84375
Total 32 1
Adventure sports Group 1 1 6 0.1875 0.6 2.22E-06
Group 2 2 26 0.8125
Total 32 1
No Effect Group 1 1 22 0.6875 0.6 0.204589
Group 2 2 10 0.3125

BRM Project Group-3
22 | P a g e
Total 32 1
Others Group 1 1 1 0.03125 0.6 9.04E-12
Group 2 2 31 0.96875
Total 32 1
Conclusion- As observed from the above tests, we can see that activities around
Jamshedpur have no effect on the participation since the only option with p-value > 0.05
is No Effect.
o H8: Direct connectivity between B-School cities & Jamshedpur increases participation
in events
Alternate Hypothesis (H23a): Direct connectivity between B school cities and
Jamshedpur has no effect on participation
Procedure: We asked the students whether they will be participate if Jamshedpur has no
direct train/bus facility from your city?
Binomial Test
Asymp. Sig. (1-
tailed)
DirectTpt No 2.00 19 .7 .6 .343a
Yes 1.00 10 .3
Total 29 1.0
Conclusion: Since the p-value is more than the alpha value of 0.05, we fail to reject the null
hypothesis. Hence the students will participate in an event only if there is direct bus or train service to
Jamshedpur. This highlights the need for direct connectivity for increasing participation in fests held
in cities far from one’s college.
 Research Question 4: What factor is the most important and least important which
influence other B-School students to participate in Ensemble?
o H9: All factors which influence other B-School Students are equal
Alternate Hypothesis (H1a): Other B-School Students rate factors differently
Procedure- We asked the non-XLRI students to rank different factors on a scale of 1-3 (Top 3
factors) and rest factors as 4. Different factors to be ranked were time to reach XLRI, pro-
Show/Star Night, Other events during ensemble, Recreational activities/Sightseeing in
and around Jamshedpur, availability of direct transportation (Bus/train), Prize money,
Sponsors, Judges, Media coverage of the fest, No of preliminary rounds, No. of finalists.
Test Used- k-related Samples (Friedman Test)

BRM Project Group-3
23 | P a g e
Test Statisticsa
N 29
Chi-Square 65.746
df 7
Asymp. Sig. .000
a. Friedman Test
Conclusion- Therefore, comparing p-value with alpha (i.e. 0.000 with alpha =0.05) we choose to
reject the Null hypothesis. This implies that students rate different factors differently. From the
results, we observe that students rate Prize money as the most important factor (Mean rank of 2.41)
while considering their participation. The next two most important factors are travel time (Mean rank
of 2.93) and travel location (Mean rank of 4.28).
 Research Question 5: What are the demographic factors which influence participation
in Ensemble?
o H10: A girl will attend Ensemble only if some other girl from the same B-School will
participate.
Alternate Hypothesis (H15a): A girl will attend Ensemble even if some other girl from
the same B-School will not participate.
Procedure: We asked the students whether they will be participate if there are no other
female participants from your college?
Ranks
Mean Rank
Factor_Travel 2.93
Factor_Location 4.28
Factor_Prize 2.41
Factor_Spons 4.69
Factor_Judges 5.45
Factor_Prelims 5.41
Factor_PastParticipation 5.24
Factor_OtherCLGPart 5.59

BRM Project Group-3
24 | P a g e
Binomial Test
Asymp. Sig. (1-
tailed)
TravelAlone Yes 1.00 7 .2 .6 .867a,b
No 2.00 22 .8
Total 29 1.0
hypothesis. Thus a female participant would not take part in the festival if no other female participant
is not participating from her college. This is mainly due to the safety and lodging concerns one might
have.
Research Problem 2
What are the multiple factors that increases participation of XLRI students in Ensemble?
 Research Question 1: Do the dates of Ensemble affect the participation of XLers in
Ensemble?
o H11: If Ensemble is held during major Indian religious festivals, students will still chose
to participate in events rather than go home
Alternate Hypothesis (H22a): Students will not participate in the events and go home
Procedure: We asked the students whether they will be able to participate in any event if
Ensemble starts 1 day after any major religious festival.
Binomial Test
Asymp. Sig. (1-
tailed)
religious_fest Yes 1.00 23 .6 .6 .432a,b
No 2.00 17 .4
Total 40 1.0
hypothesis. Hence students are willing to participate in the fest even if it falls close to a religious
festival.
Yes
59%
No
41%

BRM Project Group-3
25 | P a g e
o H12: If the student has a submission within 2 days of end of Ensemble, he/she will not
participate.
Alternate Hypothesis (H23a): Students will participate in the events even if there is a
submission
Procedure: We asked the students whether they will be able to participate if there is a 15
mark project submission 1 day after ensemble
Binomial Test
Asymp. Sig. (1-
tailed)
submission_fest No 2.00 28 .7 .6 .129a
Yes 1.00 12 .3
Total 40 1.0
hypothesis. Hence the students are giving their grades more importance than the fest.
 Research Question 2: Do XLers choose to participate in events on the basis of their
friends’ participation?
o H13: XLers will choose to participate if their friends are also participating in same/other
events of Ensemble.
Alternate Hypothesis (H23a): Students will participate in the events even if there friends
are not participating
Procedure: We asked the students whether they will be participate in an event if your
friends are also participating?
Yes
32.00%
No
68.00%

BRM Project Group-3
26 | P a g e
Binomial Test
Asymp. Sig. (1-
tailed)
friends_fest Yes 1.00 14 .4 .6 .001a,b
No 2.00 26 .6
Total 40 1.0
Conclusion: Since the p-value is less than the alpha value of 0.05, we reject the null hypothesis.
Hence the students will participate in an event even if their friends are not participating. This is
probably true because of the fact that many students often choose to form teams with people who are
not in their immediate friend circle.
Research Problem 3
What are the various characteristics of events that attract participation in Ensemble?
 Research Question 1: Does the prize affect the participation?
o H14: If the prize money is less than 5000, outside B-School students will not participate.
Alternate Hypothesis (H25a) : Non XL students will not participate in Ensemble if prize
money is less than 5000
Procedure- We asked the non-XLRI students what is the minimum prize money of the
event they expect which will make them want to attend Ensemble. Here, we want to
check that if the prize money is less than 5000, will they participate in Ensemble or not.
The test value is 5000 and is a right tailed test.
MinPrize 32 2.5359E4 14356.20265 2537.84206
Yes
37.00%
No
63.00%

BRM Project Group-3
27 | P a g e
One-Sample Test
Test Value = 5000
T df Sig. (2-tailed) Mean Difference
Difference
Lower Upper
MinPrize 8.022 31 .000 20359.37500 15183.4120 25535.3380
Conclusion-By observing and comparing p-value with alpha (i.e. 0.000/2 = 0.000 with alpha =0.05)
we choose to reject the Null hypothesis. This proves that if the prize money of the event is less than
Rs. 5000, then they will not participate in Ensemble. The result obtained is as expected since the
incentive to participate for a prize money of only Rs. 5000 is very low.
o H15: If the prize money is less than 35000, outside B- school students will not
participate.
Alternate Hypothesis (H26a) : Non XL students will not participate in Ensemble if prize
money is less than 35000.
Procedure- We asked the non-XLRI students what is the minimum prize money of the
event they expect which will make them want to attend Ensemble. Here, we want to
check that if the minimum prize money they expect in order to participate is more than
35000 or not. The test value is 35000 and is a left tailed test.
MinPrize 32 2.8609E4 13725.84939 2426.41030
One-Sample Test
Test Value = 35000
Difference
Lower Upper
MinPrize -2.634 31 .013 -6390.62500 -11339.3214 -1441.9286
we reject the null hypothesis. This proves that if the prize money of the event is less than Rs. 35000,
then the students will not participate in Ensemble. This result is not as per our expectation since the
prize money of almost all events in Ensemble is less than Rs. 35000. However, this may be the reason
for such a poor turnout of non-XL students in Ensemble.
o H16: If the prize money is less than 3000 XLRI students will not participate.

BRM Project Group-3
28 | P a g e
Alternate Hypothesis (H27a) : XL students will participate in Ensemble even if the prize money
is less than Rs. 3000
Procedure- We asked the XLRI students what is the minimum prize money of the event they
expect which will make them want to attend Ensemble. Here, we want to check that if the prize
money is less than 3000, will they participate in Ensemble or not. The test value is 3000 and is a
right tailed test.
min_prize_fest 41 4.4317E3 3950.15437 616.91047
One-Sample Test
Test Value = 3000
Difference
Lower Upper
min_prize_fest 2.321 40 .025 1431.70732 184.8848 2678.5299
Conclusion- By observing and comparing p-value with alpha (i.e. 0.025/2 = 0.0125 with alpha =0.05)
we choose to reject the Null hypothesis and accept the alternate hypothesis. This proves that even if
the prize money of the event is less than Rs. 3000, they will participate in Ensemble. The result
obtained is as expected since the effort required for XL students to participate in the events is low, so
is the incentive.
o H17: If the prize money is more than 7000, XLRI students will participate.
Alternate Hypothesis (H28a) : XL students will participate in Ensemble if the prize
money is greater than Rs. 7000
Procedure- We asked the XLRI students what is the minimum prize money of the event
they expect which will make them want to attend Ensemble. Here, we want to check that
if the prize money is more than 7000, is it incentive for them to participate in Ensemble or
not. The test value is 7000 and is a right tailed test.
min_prize_fest 41 4.4317E3 3950.15437 616.91047

BRM Project Group-3
29 | P a g e
One-Sample Test
Test Value = 7000
Difference
Lower Upper
min_prize_fest -4.163 40 .000 -2568.29268 -3815.1152 -1321.4701
Conclusion- By observing and comparing p-value with alpha (i.e. 0.000/2 = 0.000 with alpha =0.05)
we reject the null hypothesis. This proves that even if the prize money of the event is less than Rs.
7000, then the students will participate in Ensemble. This result is as per our expectation since XLRI
students feel incentivised enough.
o H18: If the winners get a PPO/PPI, the students will participate.
 Alternate Hypothesis (H26a) : Participation does not matter even if the winners get a
PPO/PPI
 Procedure- We asked the non-XLRI students whether they will participate if the winner is
offered a PPO/PPI
 Test Used- Binomial test
Binomial Test
Asymp. Sig. (1-
tailed)
ppo_fest Yes 1.00 38 1.0 .6 .999a
No 2.00 2 .1
Total 40 1.0
Conclusion: Since the p-value is greater than the alpha value of 0.05, we fail to reject the
null hypothesis. Hence the students will participate in an event when a PPO/PPI is on offer to
the winner. This clearly shows that students value a PPO/PPI very much and chances of
participation are high with a PPO/PPI on offer.
 Research Question 2: Does previous year participation in events affect the current year’s
participation?
o H19: If a B-School team won an event in the previous year, the B-school will participate.
Alternate Hypothesis (H30a): Participation would not be affected by the previous
year results
Procedure- We asked the non-XLRI students whether they will participate if your B-
School team won the event the previous year.
Test Used- Binomial test

BRM Project Group-3
30 | P a g e
Binomial Test
Asymp. Sig. (1-
tailed)
LastYearWon No 2.00 13 .4 .6 .071a,b
Yes 1.00 16 .6
Total 29 1.0
hypothesis. Hence if their B school team won the event the previous year, chances of their
participation would increase since the students would have first-hand information about how
their seniors were able to crack the competition and thus prepare accordingly.
o H20: Decision of students to participate will be affected by participation of top 3 B-Schools (IIM
A, B, C) in the previous years.
o Alternate Hypothesis (H1a): Past participation of IIM A, B or C does not affect participation
from other colleges.
Procedure- We asked the Non- XLRI students past participation of which B-Schools will affect
their decision to participate in Ensemble. We ran separate tests on the three options. Here 2
represents the case where participation of a particular b-School does not affect the participation of
a student in a management fest.
Test Used- Binomial Test
H0: Participation from most students is not affected by participation from IIM A
Ha: Participation from most students is affected by participation from IIM A
Category N Observed Prop. Test Prop. Asymp. Sig. (1-tailed)
IIM A Group 1 2 17 0.414634146 0.4 0.483032862
Group 2 1 24 0.585365854
Total 41 1
H0: Participation from most students is not affected by participation from IIM B
Ha: Participation from most students is affected by participation from IIM B
IIM B Group 1 2 17 0.414634146 0.4 0.483032862
Group 2 1 24 0.585365854
Total 41 1
H0: Participation from most students is not affected by participation from IIM C
Ha: Participation from most students is affected by participation from IIM C

BRM Project Group-3
31 | P a g e
IIM C Group 1 2 16 0.390243902 0.4 0.516967138
Group 2 1 25 0.609756098
Total 41 1
Alternative hypothesis states that the proportion of cases in the first group < .4.
Conclusion-Here we observe that we fail to reject the null hypothesis in all three cases. Hence we
can say that participation of students is not affected by participation of any of the top 3 B-Schools.
o H21(For Non XL students): If the event has more than 1 preliminary rounds, Students
will not participate.
Alternate Hypothesis (H33a) : Non XL students will participate in Ensemble even if the
event has more than 1 preliminary events
Procedure- We asked the non-XLRI students what is the minimum number of
preliminary rounds they are willing to undertake in order to participate in events of
Ensemble. The test value is 1 and is a right tailed test.
PrelimRounds 32 2.3750 1.28891 .22785
One-Sample Test
Test Value = 1
Difference
Lower Upper
PrelimRounds 6.035 31 .000 1.37500 .9103 1.8397
we reject the null hypothesis. This proves that even if the number of preliminary events is more than
1, the non-XL students will be willing to participate. This result is important so for optimal structuring
of events.
o H21(For XL Students): If the event has more than 1 preliminary rounds, Students will
not participate.

BRM Project Group-3
32 | P a g e
Alternate Hypothesis (H33a) : XL students will participate in Ensemble even if the
event has more than 1 preliminary events
Procedure- We asked the XLRI students what is the minimum number of preliminary
rounds they are willing to undertake in order to participate in events of Ensemble. The
test value is 1 and is a right tailed test.
rounds_fest 40 1.8500 .92126 .14566
One-Sample Test
Test Value = 1
Difference
Lower Upper
rounds_fest 5.835 39 .000 .85000 .5554 1.1446
we reject the null hypothesis. This proves that even if the number of preliminary events is more than
1, the XL students will be willing to participate. This result is important so for optimal structuring of
events.
 Research Question 4: Does the presence of known personalities as judges affect
participation?
o H22: If the judge is a CXO from a known organization, students will participate.
Alternate Hypothesis (H34a): If the judge is a CXO students will not participate.
Procedure- We asked the students which type of judges would attaract them to participate in
an event.
Test Used- Binomial Test on all observations.
judges_CXO Group 1 1 37 0.528571 0.6 0.136406
Group 2 2 33 0.471429
Total 70 1
judges_experts Group 1 1 42 0.6 0.6 0.551677
Group 2 2 28 0.4
Total 70 1
judges_faculty Group 1 2 54 0.771429 0.4 2.8E-10
Group 2 1 16 0.228571
Total 70 1
judges_voting Group 1 2 66 0.942857 0.4 6.47E-22
Group 2 1 4 0.057143
Total 70 1
judges_doesntMatter Group 1 2 59 0.842857 0.4 2.9E-14

BRM Project Group-3
33 | P a g e
Group 2 1 11 0.157143
Total 70 1
Conclusion – From the above statistics, we can see that the P-Value for CXO judges is 0.13
which is greater than an alpha threshold value of .05. Hence we fail to reject the null hypothesis in
this case and we can say that CXO judges will attract more participation from students from all B-
Schools.
 Research Question 5: What is the role of the sponsors’ brand in student participation?
o H23: If reputed companies are sponsoring the event students will participate.
Alternate Hypothesis (H35a) : Student participation does not depend upon sponsorship
by reputed companies.
Procedure- We asked the respondents if they would be interested to participate in an
event if any of the mentioned reputed brand is sponsoring the competition.
Test Used- Binomial test on all options
Category N Observed
Prop.
Test
Prop
.
Asymp. Sig. (1-tailed)
Spons_HUL Group 1
1 57
0.814285
714
0.6 0.000106366
Group 2
2 13
0.185714
286
Total 70 1
Spons_PG Group 1
1 51
0.728571
429
0.6 0.017368852
Group 2
2 19
0.271428
571
Total 70 1
Spons_ITC Group 1 1 47
0.671428
571 0.6 0.135677871
Group 2 2 23
0.328571
429
Total 70 1
Spons_Deloitte Group 1 1 36
0.514285
714 0.6 0.090638431
Group 2 2 34
0.485714
286
Total 70 1
Spons_KPMG Group 1 1 32
0.457142
857 0.6 0.010868186
Group 2 2 38
0.542857
143
Total 70 1
Spons_Maersk Group 1 1 23
0.328571
429 0.6 4.06645E-06
Group 2 2 47
0.671428
571
Total 70 1
Spons_TAS Group 1 1 46
0.657142
857 0.6 0.19727025
Group 2 2 24
0.342857
143

BRM Project Group-3
34 | P a g e
Total 70 1
Spons_Axis Group 1 2 49 0.7 0.4 3.68746E-07
Group 2 1 21 0.3
Total 70 1
Spons_HDFC Group 1
2 51
0.728571
429
0.4 2.57559E-08
Group 2
1 19
0.271428
571
Total 70 1
Spons_TCS Group 1 2 60
0.857142
857 0.4 3.18845E-15
Group 2 1 10
0.142857
143
Total 70 1
Spons_MM Group 1 2 56 0.8 0.4 9.37221E-12
Group 2 1 14 0.2
Total 70 1
Conclusion-By observing the above test results, we can see that the top sponsors that would attract
students towards the events are ITC, Deloitte, TAS, Axis, HDFC, TCS, and Mahindra.

How to Increase participation in XLRI's annual management festival ENSEMBLE

Recommended

Recommended

More Related Content

Similar to How to Increase participation in XLRI's annual management festival ENSEMBLE

Similar to How to Increase participation in XLRI's annual management festival ENSEMBLE (20)

More from Aishwary Kumar Gupta

More from Aishwary Kumar Gupta (18)

Recently uploaded

Recently uploaded (20)

How to Increase participation in XLRI's annual management festival ENSEMBLE