Getting new customers for your business isn't enough. You must also keep your current customers coming back. Increased customer retention leads to increased customer loyalty, which can lead to increased sales. You can improve customer retention by doing the following: >Make use of a customer relationship management (CRM) system >Putting together a customer loyalty program >Starting an email campaign >Using social media to interact with customers >Keep your commitments

1. HOW TO
INCREASE
CUSTOMER
RETENTION

2. Getting new customers for your
business isn't enough. You must also
keep your current customers coming
back. Increased customer retention
leads to increased customer loyalty,
which can lead to increased sales.

3. Given that it costs five times as much to
acquire a new customer as it does to retain
an existing one, focusing on customer
retention ensures that your company does
not spend money on something that is not
a guaranteed investment.

4. YOU CAN
IMPROVE
CUSTOMER
RETENTION BY
DOING THE
FOLLOWING:

5. Prioritizing customer service: If you do not treat your customers well,
they will not want to support your company. Making certain that you
address their concerns and provide them with the best possible
experience demonstrates that you value them as a customer.

6. MAKE USE OF A
CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
SYSTEM
01

7. PUTTING
TOGETHER A
CUSTOMER
LOYALTY
PROGRAM
02

8. STARTING
AN EMAIL
CAMPAIGN
03

9. USING SOCIAL
MEDIA TO
INTERACT WITH
CUSTOMERS
04

10. KEEP YOUR
COMMITMENTS
05

11. CONTACT
INFORMATION
office@eracom.in
(+91) 98125-47758
www.eracom.in

12. Thank you