The document provides tips for giving an effective product demonstration or "demo". It stresses the importance of having a clear goal for the demo, preparing a script and cheat sheet, and practicing extensively. An effective demo tells a story in episodes, focuses on delivering a clear message, and involves talking the audience through each step while performing it to keep them engaged. Demos should never be done off-the-cuff but require thorough preparation and rehearsal.

1. How to Give Good Demo
Lorin Rivers, Your Next Product Manager
lrivers@mosasaur.com, @lrivers,
http://mosasaur.com*
*Suffers from Cobbler’s Children Syndrome
Guy

3. What is a Demo?

4. What it’s not

5. A Successful Demo
A clear goal
Demo Script & Cheat Sheet
Materials
Training
Practice
Practice
Practice

6. The Goal

7. The Message

8. Think Episodes

9. Un-Baking Cakes

10. Example Script

11. Tips
• Practice
• Have a “reset”
• Ask questions at beginning to focus your
presentation
• Talk while doing
• Never, ever freestyle