The document provides tips for engaging an audience through blogging. It recommends publishing consistently, writing inspiring and educational posts with great titles and showcasing best posts. A great post should have a title, informative content, pictures, links, questions, and watermarked photos. The blog layout should allow subscribers, have clear navigation, social buttons, an about section, and comments. Writers should show personality by being real, laugh at mistakes, share an appropriate amount of personal life, and respect family. Finally, connecting with readers involves responding to comments, visiting other blogs, using social media, leaving comments, and spotlighting readers.