SlideShare a Scribd company logo
How to Engage Your Audience
        Rhoda @SouthernRhoda
        Traci @beneathmyheart
Content is KING!
Write posts that inspire your readers.

Write posts that teach your readers something.

Publish consistently. (Once a week? Three times a week? Every day?)

Write great post titles. (“How to...”, “7 Tips to...”, etc.)

Showcase your best posts.

   Navigation bar categories

   Gallery Page of Projects

   Side bar links to most popular posts
A Great Post Includes...
 A great title. {“How to...”, “7 Tips on...”, etc.}

 Great Content. {Be knowledgable, inspiring, and REAL. But not too wordy.}

 Great Pictures! {Edit your photos with a photo editing software before uploading
 into post.}

 Links. {Leave links to a similar post or previous posts to encourage readers to
 spend more time on your site.}

 Questions. {Ask your readers a question at the end of the post to encourage
 comments.}

 Watermarked photos. {Be sure to include your blog url on your pictures so if they
 are used somewhere else online, you will be credited.}
A Great Blog Layout Includes...
 A place where readers can subscribe to your blog via RSS feeds, email, etc.

 Clear and obvious navigation bar.

 Social connect buttons {FB, twitter, G+, Pinterest, etc.} toward the top of your
 sidebar.

 A clear presentation of what your blog is about. {If your title doesn’t make it clear,
 maybe include a tagline or bio box.}

 An easy to use comment section. {Do not frustrate your readers!}

 A de-cluttered sidebar.

 No auto-music playing. :)
Show Your Personality
Be Real and Relatable.

Be Yourself! {Don’t try to be like another blogger.}

Laugh at yourself when you make mistakes.

Determine how much of your personal life you want to share online.

Respect other family members when writing a post.

Include a video of yourself in your post if you feel comfortable.

Have a great “about” page that lets your readers know more about you.
Connect with your Readers

Respond to readers’ comments. {Does that mean every single one?!!}

Visit your readers’ blogs when possible.

Get to know your readers through twitter, facebook, and other social media
outlets.

Leave comments on other blogs.

Spotlight your readers on your blog.

Remember the Golden Rule.

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How to engage your readers

  • 1. How to Engage Your Audience Rhoda @SouthernRhoda Traci @beneathmyheart
  • 2. Content is KING! Write posts that inspire your readers. Write posts that teach your readers something. Publish consistently. (Once a week? Three times a week? Every day?) Write great post titles. (“How to...”, “7 Tips to...”, etc.) Showcase your best posts. Navigation bar categories Gallery Page of Projects Side bar links to most popular posts
  • 3. A Great Post Includes... A great title. {“How to...”, “7 Tips on...”, etc.} Great Content. {Be knowledgable, inspiring, and REAL. But not too wordy.} Great Pictures! {Edit your photos with a photo editing software before uploading into post.} Links. {Leave links to a similar post or previous posts to encourage readers to spend more time on your site.} Questions. {Ask your readers a question at the end of the post to encourage comments.} Watermarked photos. {Be sure to include your blog url on your pictures so if they are used somewhere else online, you will be credited.}
  • 4. A Great Blog Layout Includes... A place where readers can subscribe to your blog via RSS feeds, email, etc. Clear and obvious navigation bar. Social connect buttons {FB, twitter, G+, Pinterest, etc.} toward the top of your sidebar. A clear presentation of what your blog is about. {If your title doesn’t make it clear, maybe include a tagline or bio box.} An easy to use comment section. {Do not frustrate your readers!} A de-cluttered sidebar. No auto-music playing. :)
  • 5. Show Your Personality Be Real and Relatable. Be Yourself! {Don’t try to be like another blogger.} Laugh at yourself when you make mistakes. Determine how much of your personal life you want to share online. Respect other family members when writing a post. Include a video of yourself in your post if you feel comfortable. Have a great “about” page that lets your readers know more about you.
  • 6. Connect with your Readers Respond to readers’ comments. {Does that mean every single one?!!} Visit your readers’ blogs when possible. Get to know your readers through twitter, facebook, and other social media outlets. Leave comments on other blogs. Spotlight your readers on your blog. Remember the Golden Rule.

Editor's Notes

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