This document takes the concepts of social activsm and applys them to the corporate space as a tool for corporate affairs advocay, community, human resources, diversity and policy change.
2018-Leading Change: Building our Collective Capacity - white paperAnamaria Aristizabal
This white paper describes my view of leadership and the competencies I prioritize to foster leaderful communities that maximize collective intelligence at this time of global transition
This presentation shows the different between the mainstream NGOs as the classical methods and alternative NGO which is widely used now among different organizations .
Economies of help the concept behind the consortium for humanitarian interven...Dr. Chris Stout
Over the past thirty years, interest in volunteerism
and philanthropic support has grown dramatically and the
number of humanitarian organizations has increased worldwide. While this growth benefits those in need to some extent, the industry has become competitive instead of cooperative. Organizations doing similar work end up competing against each other for donor dollars rather than work together to have a greater impact. For this reason, the authors support the development of the Consortium for Humanitarian Intervention, where global humanitarian organizations and donor organizations can work collaboratively rather than competitively to enhance creativity and eliminate inefficiencies in the humanitarian industry.
2018-Leading Change: Building our Collective Capacity - white paperAnamaria Aristizabal
This white paper describes my view of leadership and the competencies I prioritize to foster leaderful communities that maximize collective intelligence at this time of global transition
This presentation shows the different between the mainstream NGOs as the classical methods and alternative NGO which is widely used now among different organizations .
Economies of help the concept behind the consortium for humanitarian interven...Dr. Chris Stout
Over the past thirty years, interest in volunteerism
and philanthropic support has grown dramatically and the
number of humanitarian organizations has increased worldwide. While this growth benefits those in need to some extent, the industry has become competitive instead of cooperative. Organizations doing similar work end up competing against each other for donor dollars rather than work together to have a greater impact. For this reason, the authors support the development of the Consortium for Humanitarian Intervention, where global humanitarian organizations and donor organizations can work collaboratively rather than competitively to enhance creativity and eliminate inefficiencies in the humanitarian industry.
This volume—the product of decades of hard-won insights from philanthropist Mario Morino and more than a dozen social-sector experts and practitioners—offers practical advice for all social-sector executives and board members who are hungry to achieve more for those they serve.If you’re a leader in search of reliable information to help you make tough decisions . . . if you care deeply about how e ffective your organization is in achieving its mission . . . if you are ready for a leap of reason that will allow your organization to become even better at doing what it does . . . then this monograph will get your organization started on the path of greater rigor and impact. The need for the successful management approaches highlighted in this volume will only increase in the decade ahead. As growing federal and state budget pressures force impossible— even Solomonic—choices, nonprofi ts will increasingly have to show results. Public and private funders will migrate away from organizations with stirring stories alone, toward well-managed organizations that can demonstrate meaningful, lasting impact. This approachable volume will help spark refl ection within your organization about how best to turn your collective passion into even more change in the lives of those who rely on you.
Learn how some of the world's most inspiring women are using their growing economic power to create success in meaning in their lives while building a better world
How to Harness The Power of SlacktivismRoryLootsma
Project for a film class at Queen's University. Presentation attempts to show the merits of slacktivism and how they can be utilized in effective activist campaigns.
Ashoka's Youth Venture aims to build a global movement of young people being powerful now, changemakers now. This is the foundation for an "everyone a changemaker" world, the key factor for success for every society, organization, and person.
Are you a young woman age 12-20 with an idea to improve your school, community, country, or world? Youth Venture is ready to support up to ten Twin Cities teams in taking action. We'll give you support and up to $1,000 to get started!
Influence, inspiration, and interaction on the Internet: Emotion work online ...husITa
U.S. activists in the anti-human trafficking movement say two of the biggest obstacles to recruitment are, first, that people are unaware of the prevalence of domestic trafficking, and, second, that people are often overwhelmed by the enormity of the problem. As such, activists consciously design awareness and education programs to combat feelings of complacency and impotence. This paper uses interview data with activists to analyze how emotion work is done online, including using statistics to generate moral shock and telling survivor stories to demonstrate efficacy. Furthermore, the web, especially social media, facilitates global interactions between activists, state actors, and end users that foster good will and encourage collaborations. A positive unintended emotional consequence of such interactions is that activists combating in the field draw encouragement and motivation from their stateside supporters.
Looking for a job? Want to help others prepare for employment? Have an existing job or work readiness program? Here's an awesome solution designed to deliver new and seasoned job seekers with job search and career development skills and knowledge necessary to gain long lasting and rewarding employment .
This volume—the product of decades of hard-won insights from philanthropist Mario Morino and more than a dozen social-sector experts and practitioners—offers practical advice for all social-sector executives and board members who are hungry to achieve more for those they serve.If you’re a leader in search of reliable information to help you make tough decisions . . . if you care deeply about how e ffective your organization is in achieving its mission . . . if you are ready for a leap of reason that will allow your organization to become even better at doing what it does . . . then this monograph will get your organization started on the path of greater rigor and impact. The need for the successful management approaches highlighted in this volume will only increase in the decade ahead. As growing federal and state budget pressures force impossible— even Solomonic—choices, nonprofi ts will increasingly have to show results. Public and private funders will migrate away from organizations with stirring stories alone, toward well-managed organizations that can demonstrate meaningful, lasting impact. This approachable volume will help spark refl ection within your organization about how best to turn your collective passion into even more change in the lives of those who rely on you.
Learn how some of the world's most inspiring women are using their growing economic power to create success in meaning in their lives while building a better world
How to Harness The Power of SlacktivismRoryLootsma
Project for a film class at Queen's University. Presentation attempts to show the merits of slacktivism and how they can be utilized in effective activist campaigns.
Ashoka's Youth Venture aims to build a global movement of young people being powerful now, changemakers now. This is the foundation for an "everyone a changemaker" world, the key factor for success for every society, organization, and person.
Are you a young woman age 12-20 with an idea to improve your school, community, country, or world? Youth Venture is ready to support up to ten Twin Cities teams in taking action. We'll give you support and up to $1,000 to get started!
Influence, inspiration, and interaction on the Internet: Emotion work online ...husITa
U.S. activists in the anti-human trafficking movement say two of the biggest obstacles to recruitment are, first, that people are unaware of the prevalence of domestic trafficking, and, second, that people are often overwhelmed by the enormity of the problem. As such, activists consciously design awareness and education programs to combat feelings of complacency and impotence. This paper uses interview data with activists to analyze how emotion work is done online, including using statistics to generate moral shock and telling survivor stories to demonstrate efficacy. Furthermore, the web, especially social media, facilitates global interactions between activists, state actors, and end users that foster good will and encourage collaborations. A positive unintended emotional consequence of such interactions is that activists combating in the field draw encouragement and motivation from their stateside supporters.
Looking for a job? Want to help others prepare for employment? Have an existing job or work readiness program? Here's an awesome solution designed to deliver new and seasoned job seekers with job search and career development skills and knowledge necessary to gain long lasting and rewarding employment .
Participate in a discussion regarding job readiness program components designed for your community as well as an introduction to a proven Job Readiness curriculum.
They say Culture eats Strategy for breakfast. This is true because the biggest leadership challenge to improving an organisation's internal environment is culture. Without a supportive culture even the most brilliant strategy will not get implemented successfully. Without cultural allignment to changing landscape, at best you will get compliance and with it stress, dysfunctional waste and entropy.
More than Simply "Doing Good" A Definition of 'Changemaker'Stephen Maud
Thanks to Ashoka Learning Lab for this encouraging article that discovers how ideally, we all should become 'Changemakers'.
86% of consumers believe companies should take a stand for social issues.
If your company are pursuing social purpose, do get in touch, if you want credit for your social purpose efforts, it's essential that your message stands out...
http://www.cloud9m.co.uk/contact/
TEXT require reading chapter 14Korgen, K. O., & Atkinson M. .docxtodd191
TEXT require reading chapter 14
Korgen, K. O., & Atkinson M. P. (2019) Sociology in Action (1st ed.). Thousand Oaks, CA: SAGE Publications, Inc.
Chapter 14 Changing Society through Social Movements
Wendy M. Christensen
Social movements work to promote social change. In January 2017, an estimated 600,000 people joined the Women’s March in Washington, D.C., andmillions more gathered across the United States and the world to protest the policies of President Donald Trump.
AP Photo/Anonymous
Learning Questions
· 14.1 What is a social movement?
· 14.2 Why do people participate in social movements?
· 14.3 What are the different types of social movements?
· 14.4 How would you use a sociological theory to explain a social movement?
· 14.5 What are the steps a social movement must take to become successful?
· 14.6 What tactics do social movements use to achieve their goals, and what kind of backlash do they face?
· 14.7 How can we create social change14.1 What Is a Social Movement?
Five people are gathered outside city hall after a city council meeting. Each had attended the meeting to demand that the city address therapidly multiplying feral cat population. Each was involved in helping reduce the feral cat population on their own, spending their own timeand money to trap and spay/neuter cats. Noting the dangers faced by the cats and the smell and noise of the growing feral cat population,these five residents came to the meeting to press the city council to adopt what is known as a TNR program (trap-neuter-return). Acoordinated, citywide program could reduce the population and would get cats fixed and adopted.
Despite the impassioned pleas of the five concerned residents, the council members did not promise to address the feral cat problem. The fiveare agitated as they talk about the council’s disinterested response to their requests. One suggests that they join together to form a neworganization, “Friends of Cats,” to raise awareness and push the city council to act. They exchange numbers and promises to find each otheron Facebook before heading home.
Two days later, the fledging social movement has a Facebook page with over 100 followers. Soon after, membership grows from the originalfive to fifteen individuals. Meeting at a local coffee shop to plan their next steps, they decide to make informational flyers to distribute aroundtown and start a petition demanding the city council adopt their proposed policies.
The next time the city council meets, Friends of Cats has thirty-five people in attendance, all with signs demanding the council take action.They present a petition with 1,500 signatures of local residents and introduce experts on TNR policy from the Animal Protection League tospeak to the council. At that meeting, the council agrees to form a committee with Friends of Cats members on animal control. A few monthslater, it drafts and passes a TNR policy for the city.
Components of a Social Movement
The formation of the social movement orga.
the instructions Please choose one of the following questions .docxlaurieellan
the instructions:
Please choose one of the following questions:
1. The reading discusses the efforts to revitalize city areas that have historically been less affluent, the process of gentrification. What are the potential effects of gentrification on the economy and current residents of the neighborhood? NIMBY (Not In My Back Yard) protests occur when concerned citizens band together to speak up against something that will impact them negatively. Who is more likely to be involved in NIMBY protests and where do they occur? Give an example of a NIMBY protest and whether you support it or not.
2. Consider what you have learned about collective behavior, social movements, and social change this week. How is the global expansion of social media likely to affect how people pursue social change? How has it done so already? Use specific examples as you analyze social movements, social change, technology, and the media.
The Week 8 Forum meets the following course objectives:
Apply a sociological perspective to the social world.
Analyze contemporary social issues using the sociological imagination and use sociological theories and concepts to analyze everyday life.
Explain collective behavior, social movements, and social change.
Instructions for all Forums:
Each week, learners will post one initial post per week. This post must demonstrate comprehension of the course materials, the ability to apply that knowledge in the real world. Learners will engage with the instructor and peers throughout the learning week. To motivate engaged discussion, posts are expected to be on time with regular interaction throughout the week. All posts should demonstrate college level writing skills. To promote vibrant discussion as we would in a face to face classroom, formatted citations and references are not required. Quotes should not be used at all, or used sparingly. If you quote a source quotation marks should be used and an APA formatted citation and reference provided.
this is my post:
Introduction to Sociology
Week 8 Social Institutions
Question 2: Consider what you have learned about collective behavior, social movements, and social change this week. How is the global expansion of social media likely to affect how people pursue social change? How has it done so already? Use specific examples as you analyze social movements, social change, technology, and the media?
Social movements are groups working towards a common goal. This team might try to bring change or stop change (anti-globalization movement). This group creates social shift across the continents. The social change nowadays is greatly influenced by the expansion of social media and its acceptance the community. It is important to note that social movement originates typically where there is a dysfunction in the relationship between systems.
I believe that the global growth of social media will promote the social change due to high acceptance it receives by the groups ...
Dr Martin Luther King Jr Biography EssayAmie Campbell
Martin Luther King Essay Essay on Martin Luther King for Students and .... Biography of Martin Luther King - Free Essay Example PapersOwl.com. Martin Luther King Jr Essay Essay on Martin Luther King Jr for .... Martin Luther King Jr I Have A Dream Essay Telegraph. 004 Martin Luther King Jr Essay Mlk1 Thatsnotus. Martin Luther King, Jr. - PHDessay.com. Calaméo - A Brief Biography of Martin Luther King Junior - a. Martin Luther King Jr. Biography FREEBIE by M and L Teacher Supply Co. Martin Luther King Jr. ESSAY. A two page biographical reading on Martin Luther King Jr. This lesson .... Dr. Martin Luther King Jr.s Life and Accomplishments. Biography of final. College essay: An essay on martin luther king jr. Martin Luther King, Jr. Pin on Martin luther king jr. Martin Luther King Jr. Biography - Facts, Childhood, Family Life .... Dr martin luther king jr biography essay. Martin Luther King, Jr .... Pin on School - General. Martin Luther King Essays. Martin Luther King, Jr.: Biography, Speeches amp; Quotes Live Science. Martin Luther King Jr.s biography: Essay Example, 446 words EssayPay. Martin Luther King Jr.s life in pictures We World News. Martin Luther King Jr. - Day, Quotes, Speech amp; Facts - Biography. dr martin luther king jr essay. Martin Luther King Jr. Biography Civil Rights Activist, Minister 1929 .... Remembering Dr. Martin Luther King Jr On His 88th Birthday. The Dream continues: Happy Birthday Dr. Martin Luther King, Jr .... Martin luther king autobiography book report - dissertationsmean.x.fc2.com. Martin Luther King, Jr. Timeline Britannica. DOC BIOGRAPHY OF MARTIN LUTHER KING JR Rem-rem Flores - Academia.edu. Martin luther king jr essay. Martin Luther King Jr. Ethos, Pathos, and .... Dr. Martin Luther King, Jr. 1929 1968 In Memoriam Dr Martin Luther King Jr Biography Essay Dr Martin Luther King Jr Biography Essay
Running head FIRST REFLECTION1FIRST REFLECTION4MalikPinckney86
Running head: FIRST REFLECTION 1
FIRST REFLECTION 4
MADS 6645: Marketing Social Change
Professor: Rajesh Kumar
First Reflection: Corporate Social Responsibility
Aakanksha Karingula
(1874461)
Fairleigh Dickinson University
Topic: Corporate Social Responsibility
Objective.
For this topic on reflective writing I choose to write about the quote, “In response to pressures to be more socially responsible, corporations are becoming more active in global communities through direct involvement in social responsibilities (Hess & Warren, 2008).” This is defined as the concept, in which organizations integrate socially as well as environmental concerns in their business operations and stakeholder interactions (Kotler & Lee, 2005). What caught my attention to write about this is the desire to communicate and share ideas about the importance of corporate social responsibility for organizations towards society. Many organizations have grown due to the support they got from society as it plays a major role in the sustainability of these organizations. For instance, providing the resources that are needed to run organizations.
This, therefore, got me thinking that it would be also a good idea for the same organizations to consider doing something out of the goodwill for the community to give back at goodwill. According to this quote, many organizations have taken the initiative to work towards community wellness and this was as a result of pressure. However, some of these firms have been pushed to practice corporate social responsibility by the pressure from stakeholders. Organizations need to understand the need for them to involve in good deeds towards the society since it is the society that contributes largely to the wellness of them through promotions like buying and marketing their products to others (Wang, Tong, Takeuchi, & George, 2016).
Reflective.
This quote made me reflect on organizations like Deloitte, IBM, Apple, and LinkedIn just to mention but a few which were among the top 20 corporate socially responsible firms in 2017. I came to understand that many companies had adopted this initiative in the quest to give back to society in ways like helping the less fortunate, providing educational as well as health services. IBM, for instance, plays a major role in promoting as well as offering support on education, economic development, and global health among other many initiatives. I also realized that corporate social responsibility played a major role in boosting the reputation of these firms and that these grew even more from this initiative. Organizations taking part in corporate social responsibility have the advantage of selling themselves more to society. Society tends to appreciate and love such organizations more and this helped me understand how it affected their growth and development.
I also learned about Apple, one of the best technology companies in the world and how it takes its global responsibility seriously. I came t ...
Running head FIRST REFLECTION1FIRST REFLECTION4.docxjeanettehully
Running head: FIRST REFLECTION 1
FIRST REFLECTION 4
MADS 6645: Marketing Social Change
Professor: Rajesh Kumar
First Reflection: Corporate Social Responsibility
Aakanksha Karingula
(1874461)
Fairleigh Dickinson University
Topic: Corporate Social Responsibility
Objective.
For this topic on reflective writing I choose to write about the quote, “In response to pressures to be more socially responsible, corporations are becoming more active in global communities through direct involvement in social responsibilities (Hess & Warren, 2008).” This is defined as the concept, in which organizations integrate socially as well as environmental concerns in their business operations and stakeholder interactions (Kotler & Lee, 2005). What caught my attention to write about this is the desire to communicate and share ideas about the importance of corporate social responsibility for organizations towards society. Many organizations have grown due to the support they got from society as it plays a major role in the sustainability of these organizations. For instance, providing the resources that are needed to run organizations.
This, therefore, got me thinking that it would be also a good idea for the same organizations to consider doing something out of the goodwill for the community to give back at goodwill. According to this quote, many organizations have taken the initiative to work towards community wellness and this was as a result of pressure. However, some of these firms have been pushed to practice corporate social responsibility by the pressure from stakeholders. Organizations need to understand the need for them to involve in good deeds towards the society since it is the society that contributes largely to the wellness of them through promotions like buying and marketing their products to others (Wang, Tong, Takeuchi, & George, 2016).
Reflective.
This quote made me reflect on organizations like Deloitte, IBM, Apple, and LinkedIn just to mention but a few which were among the top 20 corporate socially responsible firms in 2017. I came to understand that many companies had adopted this initiative in the quest to give back to society in ways like helping the less fortunate, providing educational as well as health services. IBM, for instance, plays a major role in promoting as well as offering support on education, economic development, and global health among other many initiatives. I also realized that corporate social responsibility played a major role in boosting the reputation of these firms and that these grew even more from this initiative. Organizations taking part in corporate social responsibility have the advantage of selling themselves more to society. Society tends to appreciate and love such organizations more and this helped me understand how it affected their growth and development.
I also learned about Apple, one of the best technology companies in the world and how it takes its global responsibility seriously. I came t ...
This collection of articles has been compiled by Animal Rights Advocates Inc. (ARA) to provide an overview of affinity groups, meeting processes and consensus decision-making for activists.
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Career management workshop on how to use technology to help increase your chances to land a position. Joint recruiting partnership between ALPFA and McCormick.
Multicultural Forum presentation hosted by DiversityMBA Magazine. Discussion on the changing recruiting landscape and what diversity practitioners and HR need to understand about the critical trends.
These slides walk you through the factors and questions you should consider when your company is going through a merger/acquisition and you have to combine diversity departments and employee resource groups.
This diversity annual report captures the successes and best practices executed to drive transformational change in attracting, retaining, and engaging employees. The company did not have any type of infrastructure focused on diversity. In 2011, they hired Neddy Perez as their first VP & Chief Diversity Officer to roll out a global strategy. In two years time the initiatives put in place resulted in a positive impact on a global level.
Activism has often been equate to extreme political or social behavior. This deck focuses on using activism as a positive strategy to drive external and internal employee engagement.
How are decisions made by the Dept. of Labor and executive orders signed by Donald Trump impacting companies and the HR Profession. Find out what you need to do to protect your business.
Workshop delivered to 25 manufacturers to help support their attraction and retention efforts in the STEM Fields. The concepts are applicable to other indusries as well.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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How to drive corporate change through activism
1. How to Drive Corporate Change through Activism
By Nereida (Neddy) Perez
Most recently I was on a panel at a local university speaking about the impact of the Trump
Administration on Human Resources, the president of the university was in attendance and the
room was overflowing. Once the panel finished, we were taking questions one young lady got
up and directed her question to the president, “Why are we not a sanctuary school when we
have petitions signed by hundreds of students?” While the president tried to address the
question in a calming manner she came back at him with the same question more forcefully.
All I could think of was, “this young lady is blossoming into an activist in front of the attendees
and her college president”. It was great to see her bravery but at the same time as a corporate
professional and consultant that activism and bravery is not always welcomed inside
corporations. Rather every company has its own unique corporate culture and in as much as
they may want or crave change, each has a level of change tolerance that it is willing to endure
in order grow its business, drive innovation and attract talent.
The incident at the university as well as the current level of political activism around the country
sparked in protest to the Trump Administration as well as, the various global activities in the UK,
France and Middle East got me to thinking, “Are we entering a new era of activism? How can it
be leveraged to accelerate corporate culture, organizational, political, environmental and
community change?” This line of questioning led me down the path of exploration and ultimately
has resulted in this article which will hopefully spark interest in how you can operationalize the
concepts to drive organizational/corporate culture change.
According to Wikipedia, “Activism is an intentional action with the goal of bringing
about change. If you feel strongly about a cause and are working towards a change, you could
be considered an activist. An activist is anyone who is fighting for change in society.” If you
subscribe to this notion, then we are all activists in one way or another. It could be the mom
with a special needs child that advocates for better resources at her local school, it could be a
Transgender person who advocates to be allowed to use a public restroom that matches their
gender identity, or it can be an employee resource group that advocates for policy changes
within their company for workplace flexibility or parental leave.
I have been fortunate to have met with community activists and leaders like Russell Means from
the American Indian Movement, Reverend Jesse Jackson from the Rainbow Push Coalition,
Marc Morel from the National Urban League and Raul Izaguirre the founder of the National
Council of LaRaza, etc. to address corporate concerns and civil rights challenges at major
Fortune 100 companies. These individuals have understood that change happens through the
mobilization of like-minded people and that leveraging economic and media resources to create
change is critical. These individuals have taught me communications and mobilizing people are
critical to driving change.
In recent times, we have seen a new wave of activists like the ones that responded to the
Trump Administration’s Travel Ban who used the concepts employed by civil rights activists like
Martin Luther King Jr and Cesar Chavez. They even used boycotting tactics to convince the
CEO & Founder of Uber to step off Trump’s Business Advisory Council and create a million-
2. dollar fund to help pay for the potential legal assistance of employees impacted by the
immigration policies of the Trump Administration.
Ringling Brothers’ Circus closed its doors after more than100 years citing the actions of animal
rights activists, SeaWorld eliminated their “Killer Whale Show” and publicly announced their
change in policy after the film “Blackfish” (https://www.youtube.com/watch?v=_C7Le65dCuU)
and activists took legal action and continued their protests. Even the Church of Scientology was
exposed and caught off guard by the group known as Anonymous. Overnight globally 10K+
protestors show up at the churches’ locations with signs, Anonymous also actively hacked into
the organizations server and communication systems bringing them down, one estimate
showed over one million disruptions. In the Middle East who can forget the story of a young
female activist named Malala Yousafazi whose advocacy for the education of girls resulted in
assassins trying to killer her. The artist Banksy in Europe has grown a following because of the
political commentaries his paintings make and the Pussy Riot punk rock band has inspired
feminists in Russia to take action and stand up for women’s rights and social justice.
Some of these acts of activism are extreme and while I don’t condone extremism, this concept
of activism as a way to accelerate change made me wonder about its applications. As a
corporate diversity and inclusion consultant, I have often been hired by companies to help them
address diversity issues and/or transform the corporate culture from points A to Z or A to C
depending on the readiness of the organization. In studying the patterns of activism, it got me
thinking about how organizations could tap the collective mindset of employees to accelerate
workplace, corporate culture community and environmental sustainability efforts. Today more
than ever, corporations have amazing tools and resources ranging from social networking
platforms, memes, telepresence, Instagram, Snapchat, Tweeter, etc. that can help not only
create communities but also can mobilize them to act and accelerate change
In this paper, you will find information on how to create activist communities, the types of
communities that exist, examples of leaders and resources that you can potentially leverage to
accelerate internal change and drive corporate transformation.
Please note that there are extremist of all types in this world and in the activist communities that
exist there are radical extremists. My intention is to share information about how drive social
and economic change along the lines of Martin Luther King, Malala, and other peace
movements… this paper is not intended to inspire radicalism within corporate cultures or
society.
What MotivatesActivists
There is a whole array of reasons why someone may become an activist. What seems to be
true for activists is that they are motivated by doing good even if it means engaging in extreme
behavior. “The spark” of activism can occur at any age, the need to be part change whether it is
to drive it personally or be part of something that will improve society is critical. There are a few
common factors that serve as drivers/motivators for individuals who become activists:
Having been exposed to some form of perceived/actual injustice
A desire to make things right or better for others
A personal need to take some type of action and not be a bystander
Moral conviction to fix a situation
3. The need to reconcile an ethical or moral issue related to humanity, the environment, an
ecosystem system challenge, etc.
There are also different levels of activism which have been around for centuries like the actions
of rebels during the American Revolution or Mahatma Gandhi’s peaceful marches and hunger
campaigns, or the Occupy Wall Street efforts. Then there are more extreme tactics like hacking
or breaking into buildings, or blowing up buildings like the airport in Belgium in 2016. In a
corporate or nonprofit environment, there is no place for extremist behavior or tactics.
However, some companies have been successful in leveraging resources such as modern
technology to create solutions based hackathons or global townhalls for discussions of issues.
Others have used #hashtag groups and social media platforms to engage in conversations and
obtain feedback on how to address an issue. These tactics have provided a positive way for
people to move from conversation to action.
One letter or email can make a statement but “real/true” activism involves joining or becoming
part of a movement and taking a more active role in advocating for change. This can involve
things like: organizing community groups to protest an issue, becoming a spokesperson,
becoming a blogger, or convener of conversations and town hall meetings, etc.
Activists can be found participating in micro events (i.e. neighborhood watches) or nationally or
internationally. An individual might be satisfied to be heard and work on a local community issue
or they might become so passionate about a topic that they get involved on a global level.
Many Hollywood stars and corporate leaders have gotten involved at a local level with a cause
they are passionate about and then taken that work nationally or globally.
Activists do not have to be famous or wealthy, they come from all walks of life and age groups.
Malala Yousafazi was a teenager who grew up in a town in the Swat District of north-west
Pakistan but she had a clear message of what she stood for that others could rally to support.
Types of Activism
The main purpose of activism is to provoke people to ask questions and drive change.
In a corporate environment, there must be clear and measurable results when
leveraging activist tactics but in the public realm often activist have loosely defined
objectives which can cause groups to fizzle out.
Traditional tactics used by activists have been around for hundreds of years. For the
most part the focus is on mobilizing people physically to protest whether it is through sit
ins, walk outs or marches. In the last 25 years, as new forms of communications have
been adopted globally, the ability to mobilize people has become easier. For instance,
in 2008, the group known as Anonymous mobilized tens of thousands of people globally
through the internet to raise awareness about the Church of Scientology.
All activists have one goal: which is to change a policy, practice or simply unmask
another group. There are three types or ways of participating in activism. There
4. is solution-driven activism, change-focused activism, and/or revolutionary
activism.
Solution-Driven Activism
Activism isn't just about complaining about an issue, it requires action. Solution-driven
activism involves finding solutions to an issue and demanding steps be taken to reach
the goal (i.e. Trump Administration Travel Ban protests). In a corporate setting this
could be looking for ways to hire a more diverse group of employees or partnering with
a civil rights organization to create an apprenticeship program design to address a
STEM skill and underrepresented population gap.
Change-Focused Activism
A second type of activism, called change-focused activism, centers on larger issues
and attempts to create an alternative to the issue. Instead of replacing the current
system, another system may be instituted alongside the original. This may involve
creating a new process or providing a better option encouraging people to buy or use
the alternative approach. A good example of change focused activism was the work led
by Cesar Chavez and Dolores Huerta who fought for immigration civil rights. Mahatma
Gandhi or Nelson Mandela’s objectives in India and South Africa. Inside a corporation
this could the creation of pay equity policies or change in promotion and succession
processes.
Revolutionary Activism
Unlike the first two examples, revolutionary activism seeks to change the opposed
system. This type of activism tends to use radical approaches to drive major change.
This type of activism use employ tactics used by extremist in society. Examples of
revolutionary activism include the American Revolution, Fidel Castor’s takeover of
Cuba, or the socialist uprising in Russia in the early 1900s. With recent changes in the
environment, we're seeing an upsurge in the realm of environmental activism. There are
of course varying levels of revolutionary acts and not all lead to war.
In a corporate setting, in the 70’s and 80’s introducing the concept of Diversity &
Inclusion might have been revolutionary having a person of color/woman on a board of
directors. In today’s market place a challenge might still be empowering employee
resource groups to take the lead on addressing diversity issues.
Examples of tactics used by activists include but are not limited to:
Formation of a group to raise awareness around a common cause.
Use social media to raise awareness of a wrong, an injustice or a problem. ...
Using Twitter to launch a #Hashtag campaign
Starting a Wiki for your cause
5. Posting messages on YouTube and/or launching a campaign asking other activists
to take similar action (i.e. like the Ice Bucket campaign)
Create an online petition for your cause
Sending emails to political leaders
Engaging in product boycotting (i.e. as recently happened with Uber and Ivana
Trump’s products)
Silent Protesting (i.e. When Vice President Mike Pence went to Washington, DC all
his neighbors hung Gay Rights Flags outside of their homes to protest his behavior
against the LGBT community)
Types of Activists
Activism has traditionally focused on a call for action related to human rights, environmental or
political causes and the approaches in the past have ranged from letter writing campaigns,
marches, to more extreme tactics. In today’s world, we have new types of activism which have
been brought about by the digital age we live in. The types of activism include:
Digital Activists
o Also, referred to as online activism, internet or web activism as well as e-
activism. This is when online tools and resources are used to organize groups,
launch digital campaigns, create electronic advocacy, cyberactivism, e-
campaigning, and use electronic communication technologies such as social media,
particularly Twitter, Facebook, Google+, YouTube, e-mail, etc. to mobilize people to
take action. Some digital activists are more comfortable not being seen but rather
campaigning and creating online content is a strength. However, in recent years
digital activist have become more physically active in sit-ins and marches, etc.
Economic Activism
o While protests and marches or tweeting, etc. are effective forms of activism
one form of activism that stands out among all others is boycotting products.
By encouraging people to not purchase a particular item or pay patronage to
a store it can cause that organization to lose money. A recent example of this
tactic was the boycott of Uber within one day the president of the company
decided to resign from President Trump’s Business Council. In the medical
field, activists called for a boycott of Mylan’s EpiPen the company eventually
offered an alternative. Recent marches like a “Day without an Immigrant” was
intended to show the economic impact of what would happen if the U.S.
immigrant population was reduced. I remember in 1997 that United Parcel
Service lost millions due to a work stoppage that was deployed the Teamsters
Union. Eventually, the company returned to the negotiations table.
Environmental Activists
o Refers to the advocacy and work being done to protecting the natural environments
from destructions or pollution. Environmentalists are individuals that study and aspire
6. to preserve the ecosystems that sustain life like water, plants, trees, air, etc.
Environmental activists in recent years have raised concerns with the use of
Fracking a technique designed to extract oil and/or the construction of oil pipelines
through protected Native American Lands. Major environmental disasters have not
only effected humans directly but significantly disturbed the ecological fabric of
nature among some of the major disasters are British Petroleum’s Explosion of Deep
Water Horizon in the Gulf Coast probably the most famous environmental disaster
that sparked activism in the U.S. was Love Canal. Actress Julia Roberts brought to
life the story of environmental activist Erin Brockovitch who became an
environmental activist taking Pacific Gas & Electric (PG&E) to court in1993 due to
water pollution contamination. Over the last 25 years more and more companies
have set-up and have become involved in environmental sustainability activities due
to the amount of studies and information showing that environmental protection is
critical to their ability to do business. Major companies like Ikea, New Belgium
Brewing, Panasonic, Patagonia, Shell, Starbucks, Waste Zero, etc. have become
major advocates in the environmental sustainability movement.
Hacktivists
o A website nominally associated with the group describes it as "an Internet gathering"
with "a very loose and decentralized command structure that operates on ideas
rather than directives". Anonymous is a loosely associated international network of
activist and hacktivist entities.
Hashtagavists
o This term was coined by media outlets and refers to the use of
Twitter's hashtags for internet activism. Individuals who use Twitter to inspire
conversations and/or call for action on a broad range of topics are referred to as
“Hashtagavists”. Normally, a hashtag group is formed as a result of a discussion or
incident that has caused an outrage. #GivingTuesday, #BringBackOurGirls,
#IceBucketChallenge, #PrayforJapan, and #BlackLivesMatter are all examples of
calls to action that not only raised funds, created dialogue but have also been
attributed with changing how we think about activism and the use of the internet and
social communities.
Political Activists
o A political activist is someone who is involved in the political process for the sake
of promoting, impeding or raising awareness of a certain issue or set of issues.
Political activism typically involves engagement beyond just voting, whether it be
through protest, demonstration or lecture. Political activism can involve the
mobilization of a group of like-minded people who believe in a particular cause that
they believe can only be changed if the political process or policies in place are
challenged.
Social/Humanitarian Activists
o In this context, social justice is based on the concepts of human rights and equality,
and can be defined as "the way in which human rights are manifested in the
7. everyday lives of people at every level of society". Social activism seeks to identify
causes and sources of social inequality – hunger, homelessness, human trafficking,
poverty, under-employment and poor education. Working in conjunction with social
workers to provide essential services to under-served populations, social activists
lobby to change policies that limit social and economic opportunity. The actions of
companies to create equity of pay for women or partner with nonprofits to improve
education and access to clean water fall under the area of social activism. Even the
work of diversity and inclusion which strives to create equity falls under the space of
social activism.
How to Build an Activist Community to Drive Corporate
Culture Change
Employee activists are unlike community groups which are driven by broad social,
environmental, or political interests. Corporate built groups need to have parameters
that enable them to function in a constructive manner. As a leader, you will need to be
prepared for some level of disruption. (If your organization’s culture does not handle
disruption well or the leadership is buttoned up and has a hard time with being
challenged then stop reading now or proceed with extreme caution.)
1. Identify the issue/cause or problem that you want to address
This can be as simple as posing a question like “How can our company become
more environmentally friendly?” or “What human rights/social issues do you feel the
company should take a stand on?” or “How can we accelerate our diversity efforts to
create a more inclusive workplace?” or is there a piece of legislation that needs to
change at a state or national level.
2. Establish the parameters and goals for the group
You will need to be clear about the purpose of the group and what are the goals that
they will be working to achieve. For instance, spelling out the kinds of behaviors that
are acceptable vs nonacceptable (i.e. no place for name calling, destruction of
property, etc.). Emphasize the company’s core values and intent to engage in
fruitful action based dialogue. Also, define for the group what their mission is and
what the goals are. If it is just conversation without an end result the group is likely to
become disinterested and fall apart. However, the goal is broad enough and
measurable then the group will get more quickly (i.e. Find a solution to eliminate and
bottle clean water in underserved communities by 2020 or increase the number of
women in senior ranks in manufacturing by 2020 to 25%.)
3. Identify Potential Advocates
You may want to initially identify a cross section of characteristics and group of
employees to engage to kick off the conversation and test the waters of receptivity.
Some potential characteristics include field of work years of service with the
company, performance rating (high potentials or employees in good standing verses
those on a performance improvement plan), etc. The goal is to identify people that
8. have previously expressed interest in the topic and can potentially serve as a
champion or advocate.
At this stage, you may want to turn to the employees who are members of your
employee resource groups or other social communities that exist within the company
because these individuals have a tendency to be proactive. You will want to monitor
the group for outliers those that are either very extreme or those that become
disengaged. Their opinions and voices are important but you want to understand
what is the opinion of the majority of the group.
4. Educate the Group on the issue
Provide resources and information about the topic or issue that the company is wanting
to address. What are the past actions taken or external partnerships the company is
engaged in. What have been the past successes or areas that the company fell short on.
Transparency of information will be critical in building trust with the community of
participants.
5. Use the Power of Social Media to Keep the Group Engaged
Use whatever social media platforms your company subscribes to internally to create a
space for people to come together and connect on the topic. Be sure to
share information about the adoption of ideas from the group and acknowledge the group
on their contributions. Provide regular updates, particularly if there is a particular action
or activity that the group is engaged in.
6. Provide Opportunities for the Group to Volunteer
Provide the group with an opportunity to become physically involved. Whether it is an
opportunity to participate in a community service project or an environmental clean-up
project creating an activity that brings the community you have created together gives
them a chance to connect with like-minded people and further bond. In addition, creating
an activity of physical interaction allows you to invite others to participate in the group.
You will want to create activities that are fun for the group but also educational in nature.
Use your personal talents to create your own, unique form of activism or ask the group to
take a lead in developing activities that appeal to the group.
Whatever opportunities you create they should aspire to educate, further enroll, develop
a solution or take some type of action to support and address the challenge the company
is facing.
7. Track & Measure Impact
A few years ago, the energy company that I worked for faced some major environmental
legislation that would have impacted its revenue generation capabilities and resulted in a
massive workforce reduction. The company had a robust issues management team and
9. they realized the only way to turn the situation around was to mobilize the community
and its employees to advocate for change in the state government. Sure enough they
identified community and employee resource group leaders to actively participate in letter
writing campaigns and designed activities that resulted in government leaders holding
town hall activities where a business case was presented on and eventually resulted in a
modification of the legislation proposed.
Hosting activities and engaging in conversations is great. However, one major difference
between corporate driven activism and other forms of activism is that results/impact
need to be tracked. Results are critical in a corporate environment because shareholders
measure the impact and success of a company based on dividends paid and stock
prices.
Some the of the results that can be tracked include, the number of positive media
impressions, the number of people in attendance at events and the actual outcomes from
the events held.
Examples of Opportunities to Mobilize Corporate Activists
Whether it is to drive policy change internally or support an external an initiative your
employees represent a microcosm of your customers. Here are some suggestions on
how to engage your employees:
Internal Policies: (Human Resources and/or Labor Relations should be involved in
discussions to ensure the company follows relevant laws.)
Engage business/employee resource groups in providing feedback on corporate
culture changes (i.e. healthcare benefits, parental leave policy, environmental
Trying to figure out how to create a safe space for employees who are on a visa
or who are Muslim? Reach out to employees through internal communications
vehicles and host a hackathon/brainstorming session.
Got to reduce operating costs but trying to save jobs? Mobilize the employees
that will be impacted, debrief them and have come up with costs savings
recommendations and/or the process for downsizing?
External/Legislative Advocacy: (make sure to engage your government affairs team
to ensure no laws are broken)
Invite your employees to get involved in letter writing campaigns to
congressional leaders to advocate for a piece of legislation
Leverage company volunteer hours to allow employees to advocate for a
change in legislation
Host a town hall meeting with congressional leaders and provide an opportunity
for employees to have their voices heard.
10. The company has been found responsible for violation of a major law and fined.
Leverage employees to contribute ideas and recommendations on how to turn
the situation around… make them part of the solution.
Have Business/Employee Resource Groups engage with local community
members to support major outreach effort of the company on the
environment/healthcare/hunger or other causes.
Locations and Opportunities to Get Involved:
These are some simple resources that you can use to get more familiar with issues and sample
of activist work. This list by no means is comprehensive. There are few organizations that
produce directories of activist groups available at the public library but you can also leverage the
internet to type a topic of interest and ask for which activist organizations are advocating
change.
Idealist (www.idealist.org)
United Nations (www.un.org)
Amnesty International (www.amnestyusa.org)
Asian Americans for Civil Rights & Equality (www.aare.org)
Human Rights Watch (www.hrw.org)
Human Rights First (www.humanrightsfirst.org)
National Council of LaRaza (www.nclr.org)
National Urban League (www.nul.org)
Voices for Human Rights (www.humanrights.com)
Resources:
10 Twitter hashtags that have changed how we talk about social issues,
Washington Post article by Tanya Sichynsky, March 21, 2016,
https://www.washingtonpost.com/news/the-switch/wp/2016/03/21/these-are-the-10-
most-influential-hashtags-in-honor-of-twitters-birthday/?utm_term=.62aafa2d053e
2015’s Top 5 Social Activism Sites by Adweek: http://www.adweek.com/digital/2015s-
top-5-social-activism-campaigns-blacklivesmatter-lovewins-more/
Advocates of Change Series, 2011: found on Amazon.com: series highlights
advocates for civil, economic, and transformative change Martin Luther King, Nelson
Mandela, Cesar Chavez, Mahatma Gandhi, etc.
A Concise History of Asian American Civil Rights Issues
https://jacl.org/wordpress/wp-content/uploads/2015/01/Unnoticed-Struggle.pdf
TED Activism : is a collection of topics and video talks on activism and a wide range of
topics related to social change. Check out: www/ted.com/topics/activism
Birth of a Movement, 2017: Civil Rights activist William Monroe Trotter wages a battle
against D.W. Griffith’s Ku Klux Klan.
Environmental Activism – www.adirondackcouncil.org
The Erin Brockovitch Story : http://abcnews.go.com/US/erin-brockovich-fighting-
neighbors-toxic-drinking-water/story?id=15120603
11. Ladonna Harris: Indian 101: a documentary that chronicles the life of Comanche
activist and national civil rights leader Ladonna Harris and the role that she played in
Native and mainstream American history since 1960’s
Human Rights (www.humanrights.com )
“I am Malala: the Girl Who Stood Up for Education and Was Shot by the Taliban”,
by Christina Lam & Malala Yousafazi
Paul Robeson – 20th
Century Renaissance Man, Entertainer & Activist 2017: Paul
Robeson was a celebrated American actor, athlete, singer writer, Civil Rights activities.
Politics & Society in the 20th
Century America Series: Activities of the 60’s Part 1 &
2 covers the Civil Rights movement to Women and the Equal Rights Amendment
This Borrowed Earth: Lessons from the Fifteen Worst Environmental Disasters
around the World (Masco) 1st Edition by Robert Emmet Hernan (Author), Graham
Nash (Preface), Bill McKibben (Foreword)
When We Rise – A film that chronicles the U.S. Civil Rights Movement
Wrenched, 2016: Documentary by activist ML Lincoln, tells the story of Edward Abbey,
one of America’s original defenders of the wildlands. Abbey inspired radical
environmental activism.
You can’t be Neutral on a Moving Train, 2004: This is a look at Howard Zinn who is
an activists, author and renowned historian
Letters from Burma by Aung San Suu Kyi, book published in 1991
9 Best Posters of Activism : https://www.activisthive.org/category/activism-inspiring-
examples/
The Activist Academy: https://www.activisthive.org/category/activist-academy/
Amherst College programs and resources for social activism:
https://www.amherst.edu/campuslife/careers/amherst-careers-in/government-
nonprofit/picareers/careers/social_activism
About the Author:
Nereida (Neddy) Perez,
Founder & Principal, D&I Creative Solutions
Neddy is an internationally known Human Capital and Diversity
practitioner with more than 20 years of corporate experience
working with Fortune 50 and Fortune 500 companies like UPS,
Shell, Sodexo, KPMG, National Grid and Ingersoll Rand. She has
developed and implemented change management initiatives designed to remove
organizational and cultural barriers to spur talent and business growth. In 2016, she
launched Diversity & Inclusion Creative Solutions, LLC (www.dicreativesolutions.com ),
a consulting company to support small to medium sized corporations interested in
building or revitalizing their diversity and talent management efforts.
Her work has been recognized by numerous organizations like: Association for Training
Development, National Association of Manufacturers, Center for Creative Leadership,
12. International Association of Business Communicators, Mercer Consulting’s European
Diversity Council, Conference Board, and the Society of Human Resources
Management.
Neddy is a speaker at national and international conferences on Talent Management,
Diversity, Corporate Culture and STEM. In her spare time, she serves on the board of
several national and international nonprofit organizations focused on economic
development, education, human resources & human rights. Her primary passion is in
removing organizational and educational barriers that prevent equity in the workplace
and in educational systems.
Named as one of the most influential global diversity officers by Global Diversity
Magazine and a “Woman Worth Watching” by Profiles in Diversity Journal, and by
dozens of other publications and organizations including Diversity Inc., Latina Style
Magazine, the National Association of Manufactures, United Way, Ascend, the U.S.
Hispanic Chamber, etc.
If she is not actively involved in the board of a nonprofit like the Asia Society, NCBLN or
SHRM North Carolina, she is writing or creating a nonprofit. As a social entrepreneur,
she has helped co-found organizations like Latinos in Diversity & Human Resources
(LIDHR), STEMConnector.org, MightyChicks.org and most recently the
STEMInnovationForum.com.