How to Do a PPC audit

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Many companies are spending tons of money on their PPC (Pay Per Click) on Google Adwords, Yahoo, Bing or even on social media like Facebook. So we have to give our PPC budget a review from time to time. How effective are our campaigns? Are we getting the maximum return of our investment? Have you identified your metrics and your key performance indicators (KPI) so you can measure the effectiveness of your PPC campaign? Let me give you a step by step approach to do a PPC audit. The analyze consist of 4 steps. First you have to “Analyzing Account and Campaign Structure”. Then you will have to “Analyzing Ad Group / Ad Copy”. After that you will have to do an “Analyzing Keyword and Landing Pages”. Finally you will have to “Identify quick opportunities for optimization”.

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Контекстная реклама must have при продвижении агентств недвижимости. Высокая конкуренция = высокая стоимость лида. Поэтому цена ошибки при использовании контекста критична. Специалисты агентства интернет-маркетинга DeltaClick проанализировали кампанию агентства недвижимости "Этажи" и нашли способы снизить стоимость лида.

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Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, marketer, and inventor, who was the cofounder, chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic and design-driven pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smartphones to music and movies." Jobs cofounded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, a year later, the Macintosh. He played a role in introducing the LaserWriter, one of the first widely available laser printers, to the market. Mark Elliot Zuckerberg (born May 14, 1984) is an American computer programmer and Internet entrepreneur. He is best known as one of five co-founders of the social networking website Facebook. As of April 2013, Zuckerberg is the chairman and chief executive of Facebook, Inc. and his personal wealth, as of July 2014, is estimated to be $33.1 billion. Mark Zuckerberg receives a one-dollar salary as CEO of Facebook.

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