Upwork provides businesses with flexible access to on-demand talent for developing AR/VR/MR experiences, which have become essential in retail, with 41% of customers expecting such technology. The process of launching these technologies involves collaboration among various professionals, including product managers, designers, developers, and marketers. Companies implementing AR experiences have seen significant customer engagement, with 88% of mid-market companies experimenting with AR and 50% of digital marketers driving excitement for new offerings.

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Project Profile: How to Develop a VR/AR/MR
Experience with Independent Talent
Why Launch AR/VR Tech?
VR/AR/MR aren’t just gimmicks and
games—41% of customers have come to
expect AR experiences from retailers. For
retail and other industries, this tech has
the potential to
● Disrupt traditional sales strategies
● Provide information, instructions and
details when and where users need
them
● Leverage location-based marketing
● Create ROI through efficiency and
cost savings (e.g. training)
How to Launch AR/VR Tech
● Explore your customer journey.
Where can an AR experience add
value or reduce friction?
● Create a concept and design the
content for the AR interaction
● Develop the technology/app
● QA and user test thoroughly
● Create a marketing plan for launch
Who You’ll Need
Launching an AR/VR/MR experience is a complex process that requires the close
collaboration of a team of pros. Expect a tight loop between design and development.
Hire an agency to get all the skills you need under one roof.
Product Manager
Translates goals into AR/VR
concept and creates technical
spec document and roadmap
with deadlines, requirements,
and cross-functional teams.
3D Designer or Animator
Designs realistic, 3D
superimposed graphics or
interface. Ensures the UI is
intuitive and engaging.
AR/VR Software Developer
Use AR/VR frameworks like
Unity3D or ARKit to code the
functionality and integrate
databases and device APIs.
QA Tester
Ensures your experience is
intuitive and easy to
understand, and runs
bug-free.
Of mid-market companies are already
experimenting with AR
88%
Of customers are more likely to shop with
retailer who offers an AR experience
50%
Digital Marketer
Markets your new AR/MR
experience to drum up
excitement and downloads.