How do you design the future? This case study by one of our experts will show you how to design the future of any industry using Business Innovation Design.
In The Cocktail Analysis, we went to the streets to understand the impact that digital has had on the lowest SEL in the country, focusing on the digital uses the youngest generations do.
New Era Solutions - The Melding Of Technology, Health And Active AgingBryan K. O'Rourke
From The ICAA Journal Of Active Aging in 2018, Colin Milner Interviews Bryan O'Rourke To Understand Emerging Technologies And Their Impact On The Quality Of Life .
Dude where's my car. Product & Marketing Innovation Deep DiveGood Rebels
The Spotify and Netflix generation is as comfortable sharing and subscribing to their driving options as they are to their entertainment. Smart players will place equal emphasis on monetising services as they will innovating their product range.
If the trends seen in this report become reality, a business based purely on production and volume sales will fail. Traditional OEMs must become service-based businesses to thrive.
Find out how to thrive if you are a product or marketing automotive professional.
In The Cocktail Analysis, we went to the streets to understand the impact that digital has had on the lowest SEL in the country, focusing on the digital uses the youngest generations do.
New Era Solutions - The Melding Of Technology, Health And Active AgingBryan K. O'Rourke
From The ICAA Journal Of Active Aging in 2018, Colin Milner Interviews Bryan O'Rourke To Understand Emerging Technologies And Their Impact On The Quality Of Life .
Dude where's my car. Product & Marketing Innovation Deep DiveGood Rebels
The Spotify and Netflix generation is as comfortable sharing and subscribing to their driving options as they are to their entertainment. Smart players will place equal emphasis on monetising services as they will innovating their product range.
If the trends seen in this report become reality, a business based purely on production and volume sales will fail. Traditional OEMs must become service-based businesses to thrive.
Find out how to thrive if you are a product or marketing automotive professional.
Storyline: Together with the audience we travel into the year 2019 and experience, how we will live in the future and how technology and media will be used. The story will be told along an ordinary day.
Format: The presentation is based on examples of worldwide innovations and best practice cases. All trends will be presented by the use of videos and samples.
The role of game design in addressing behavioural change (EAD11)Paul Coulton
Coulton, P 2015, 'The role of game design in addressing behavioural change'. in Proceedings for 11th European Academy of Design Conference. 11th European Academy of Design Conference, Paris, France, 22-24 April.
Presentation exploring Science Fictions technologies relating to death as Design Fictions at Furures of End of Life Symposium held at Lancaster University Jan 2016
It is only until recent times that companies - startups, SMEs and MNCs - are beginning to understand the true potential of design. They have realized that not only they can design communication, products, and services, but also to design the business itself.
Only when the business is designed itself, companies will be able to have a system to continuously innovate and grow by design.
How do you design the business in order to become design-driven? This infographic should help you.
Games as Speculative Design: Allowing Players to Rehearse Alternative Present...Paul Coulton
DRS 2016 Presentation of paper you can download here http://www.research.lancs.ac.uk/portal/en/publications/games-as-speculative-design(b2905748-a7d7-46e6-83dd-a536ff260949).html
Object Orientated Ontology for IoT DesignPaul Coulton
Talk around adopting a design approach using OOO rather than HCD for the design of the Internet of Things. Includes an example using a Design Fiction of smart kettle called Polly
Storyline: Together with the audience we travel into the year 2019 and experience, how we will live in the future and how technology and media will be used. The story will be told along an ordinary day.
Format: The presentation is based on examples of worldwide innovations and best practice cases. All trends will be presented by the use of videos and samples.
The role of game design in addressing behavioural change (EAD11)Paul Coulton
Coulton, P 2015, 'The role of game design in addressing behavioural change'. in Proceedings for 11th European Academy of Design Conference. 11th European Academy of Design Conference, Paris, France, 22-24 April.
Presentation exploring Science Fictions technologies relating to death as Design Fictions at Furures of End of Life Symposium held at Lancaster University Jan 2016
It is only until recent times that companies - startups, SMEs and MNCs - are beginning to understand the true potential of design. They have realized that not only they can design communication, products, and services, but also to design the business itself.
Only when the business is designed itself, companies will be able to have a system to continuously innovate and grow by design.
How do you design the business in order to become design-driven? This infographic should help you.
Games as Speculative Design: Allowing Players to Rehearse Alternative Present...Paul Coulton
DRS 2016 Presentation of paper you can download here http://www.research.lancs.ac.uk/portal/en/publications/games-as-speculative-design(b2905748-a7d7-46e6-83dd-a536ff260949).html
Object Orientated Ontology for IoT DesignPaul Coulton
Talk around adopting a design approach using OOO rather than HCD for the design of the Internet of Things. Includes an example using a Design Fiction of smart kettle called Polly
John Barrymore Feb. 24, 2015
BA 3103 –XXX
T&R, 11:00 AM – 12:20 PM
Big Tobacco and the Advent of E-Cigarettes
Background
The U.S. tobacco industry is among the most heavily regulated and heavily taxed industries in the United States (The Economist, 2014). Medical evidence of the adverse effects of smoking continues to grow, and the share of American adults who smoke has declined markedly during the past fifty years, from 42% in 1965 to less than 18% in 2013 (CDC, 2013). But in spite of ever-increasing regulation and public wariness of the U.S. tobacco industry, tobacco companies continue to thrive. This oligopoly industry, dominated by big tobacco companies Altria, Reynolds American, and Lorillard, serves a shrinking but remarkably loyal customer base. Critics are quick to point out that, despite extensive regulation of the marketing practices in the industry, tobacco products remain highly lucrative, with sales of over $66 billion in 2014 (Hargreaves, 2014).
This beleaguered but very profitable industry must now deal with another, potentially very disruptive innovation in the form of e-cigarettes. This new product category, the modern version of which dates from 2007, generated U.S. sales of $2.5 billion in 2014 (Richtel, 2014). Although the e-cigarette sector is still relatively small, it clearly has the potential to disrupt tobacco sales in the coming years. E-cig use is generally perceived to be less unhealthful than cigarette smoking, and the e-cig habit is substantially less costly than consuming tobacco cigarettes (Richtel, 2014). Moreover, e-cigarettes are far less regulated than tobacco products, without many of the marketing constraints.
The early success of e-cigarettes has not gone unnoticed by the big tobacco companies. Lorillard was the first to enter this sector with the acquisition in 2012 of the Blu eCig brand (Esterl, 2012). Since then, Altria and Reynolds American have indicated their intention to introduce e-cig product lines (Richtel, 2014).
Problem Statement
Tobacco companies must address the advent of e-cigarettes in order to defend their tobacco business and to identify business opportunities in the growing e-cigarette product sector.
Alternative
Solution
s
In order to limit the impact of e-cigarettes on the sales of tobacco cigarettes, tobacco companies can lobby for additional regulation of this new product category. Increased regulation will help to “level the playing field” and reduce the advantages enjoyed by e-cigs as a consequence of their largely unrestricted marketing. Among the areas for increased regulation of e-cigarettes, the tobacco companies can lobby federal, state, and local governments to ban television and radio broadcasting of e-cig advertising, prohibit online sales of this product category, and proscribe e-cig use in public places. These changes will reduce some of the advantages of e-cigs over tobacco products, thereby presumably slowing the market acceptance.
Navigating the Digital Age: What senior leaders worldwide have learned from p...Cognizant
In this issue of Cognizanti,we continue our exploration of digital through the eyes of our clients, who are pursuing digital to advance their market leadership, both regionally and globally.
Consumer behavior has changed forever. The path to purchase is no longer linear and could involve social media, an app, web-based research, an in-store visit and an online purchase, in any order. Consumers now have the power and the means to share their concerns and opinions with a larger audience than ever, through a growing array of social and digital channels. In this era of the empowered consumer., how do we evolve our business models to deliver on consumers' expectations?
Rethinking the Value Chain: New Realities in Collaborative BusinessCapgemini
For more information, visit: http://www.futurevaluenetwork.com
The report, “Rethinking the Value Chain: New Realities in Collaborative Business” is the culmination of the strategy and steps initiated by the Consumer Goods Forum (the CGF) Board of Directors as part of their commitment to positive action in bringing about much needed change in the industry. Capgemini and the CGF collaborated on the development of this report and the outcome of this work is a comprehensive paper that highlights exactly how the Consumer Products and Retail industries can anticipate and address the profound shifts in consumer behavior and the changing industry landscape.
The result of interactive working sessions and extensive interviews with thought leaders and subject matter experts, the report identifies future trends in the industry and recommends the adoption of a “value network” approach to doing business. This approach will engage manufacturers, retailers and additional stakeholders and will no longer think of the value chain as a linear journey. It highlights three megatrends on which the industry could collaborate and that should deliver a positive return on investment:
• Consumer engagement;
• Transparency and
• The last mile of distribution
Horizon Scan: ICT and the Future of RetailEricsson
A research report from Ericsson and Imperial College London examines how near-ubiquitous access to ICT and information is transforming relationships between consumers and retailers.
This is the second edition of this guide, in 2017 we profiled 59 fintech businesses, and in 2018 we will have 111 companies profiled, and the ecosystem is growing, new additions are on the way.
This dynamic list is in alphabetical order and includes fintech startups, fintech companies or services that belong to major companies, fintech incubators and other fintech stakeholders. All the fintech companies must have Portuguese founders but headquarters can be anywhere.
Combining innovative business models and technology to ENABLE, ENHANCE and DISRUPT financial services.
www.fintech.pt
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
Get Consumer Smart - Behavioural Economicsemmersons1
The fascinating topic of behavioural economics was the subject of a recent WARC event, with a particular focus on purchase journeys and choice. Here's what you need to know.
These factors — and the challenges they present — are fairly new or not fully understood yet, which seems to explain why they aren’t currently top-of-mind. They also garner less attention from the C-Suite because they are not easily quantifiable. Nearly all factors discussed here have deeply human and emotional traits to them, making them somewhat unique and harder to grasp. Nonetheless, we believe they are of great importance in the future of marketing and should be addressed accordingly.
Digital Business 2020: Getting There from Here, Part IICognizant
This issue of Cognizanti journal is dedicated to the simplicity promised by digital business. The articles illuminate the possibilities and pitfalls on the path to digital business, including a deep dive into quality assurance, human-centric design, intelligent process automation, digital consumer preferences and disruptions to the banking and healthcare industries, as well as ideas and inspiration for established businesses to jumpstart and benchmark their digital journeys.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
8. Strategic foresight identifies the future.
Innovation is moving from now to the future.
Design makes the future tangible.
9. The future is designed in 2 phases.
Phase 1
Phase 2
Phase 3
UNDERSTAND THE CONTEXT
DESIGN THE VALUE
ORCHESTRATE FOR GROWTH
10. Phase 1
Phase 2
Phase 3
UNDERSTAND THE CONTEXT
DESIGN THE VALUE
ORCHESTRATE FOR GROWTH
11. The context needs to be understood through the
lenses of hindsight, insight, and foresight.
12. On hindsight, business analysis needs to be conducted to
use past patterns in order to predict emerging patterns.
13. Existing and potential users are empathized to identify
insights that reveal not only unmet needs, but latent
desires of what users do not know they want.
14. Implications of the future needs to be understood
by anticipating trends that will set the direction
of what might be in the future.
16. Creativity is used to imagine new ideas
that results in the creation of new values.
17. Values in the context of innovation are in
the form of products, services, experiences,
processes, business models, and policies.
18. The types of values are revealed from the
emerging patterns of business analysis.
19. Values are created to satisfy unmet needs and latent
desires of users based on customer insights.
20. Values are created in alignment with what will
happen in the future based on trends foresight.
21. Thus, the creation of values of what might be
in the future is the future created by design.
22. BID model is a framework that guides businesses on what and how to innovate and grow.
23. The future is designed through the act of block sequencing.
24. The Future of E-Cigarette
Case Study by Giacomo Bracci Helsen, Senior Innovation Strategist
25. The tobacco industry is on a decline. External forces such as tight
regulations and growing number of health-conscious consumers
are contributing to the shrinking of traditional cigarette market.
E-cigarette has emerged as a new market showing a double-digit
figures trend without clear market leader. Tobacco companies have
realized the market opportunity to transition from cigarette to
e-cigarette. Vaping will become the new smoking.
26. How might tobacco companies disrupt the status quo and shift towards a new model?
27. Phase 1
Phase 2
Phase 3
UNDERSTAND THE CONTEXT
DESIGN THE VALUE
ORCHESTRATE FOR GROWTH
28. First, we’d like to understand the market landscapes of cigarette and e-cigarette markets.
29. Through desk research,
assumptions are made
clear that big tobacco
companies like Philip Morris
are experiencing a steady
decline in revenue.
30. It is evident through data
analysis that the global
cigarette market is on steady
decline as demand continues
to fall.
33. E-cigarette as a product
is analyzed from the
perspectives of the
consumers. Pros and cons
are weighed and measured
by each impact. Thus
acquiring wisdom on the
representational state of
e-cigarette products.
TOOL / PROS-CONS CHART
34. Existing e-cigarette products
in the market are mapped
out to understand the
competitors, their products,
as well as the perceptions
imposed in each of them.
TOOL / COMPETITIVE MATRIX
35. Different types of
e-cigarettes are sorted into
categories and analyzed
further to provide a wider
understanding of the
existing market.
TOOL / COMPETITIVE MATRIX
36. By now, we have understood
how each products have
multiple qualities, and
discovered the gap within
each categories.
TOOL / COMPETITIVE MATRIX
37. Then we identify what activities are going in the e-cigarette market by current players.
38. There will be more activities
by companies as market
grows. Activities revolving
around e-cigarettes by
different companies
are tracked to view the
progression of the market.
TOOL / MILESTONE TIMELINE
39. We make sense of e-cigarette from different perspectives.
40. Strengths, weaknesses,
opportunities, and threats
of e-cigarette are charted in
the perspective of tobacco
companies to understand
how the new market is and
will affect them.
TOOL / SWOT ANALYSIS
41. Making sense of what causes
smoking addiction, we look
to understand the wisdom of
through the psychological,
physiological, and habitual
lenses.
TOOL / AFFINITY DIAGRAM
42. Identifying who are
the direct and indirect
stakeholders are necessary
to gain insights on who and
how e-cigarettes will affect
them and each other.
TOOL / STAKEHOLDERS MAP
43. The future is understood by knowing and anticipating what might happen.
44. Foreseeing possible future
events in both cigarette and
e-cigarette industries across
5 interdependent lenses.
TECHNOLOGY
This allows the anticipation
of actions and consequences
of when and what may
happen in the future.
TOOL / STEEP TIMELINE
45. Several trends are selected
to deep-dive and understand
its implication and
significance of the trends to
e-cigarette.
“I stopped burning
tobacco in 2009.”
“You’re not downgrading
from a cigarette. You’re
getting something more.”
“I don’t like buying mass
produced stuff,” “I like
buying something that
somebody built.”
TOOL / TRENDS DEEPDIVE
46. According to a recent Center for Disease control
report, schools across the country are reporting
an increase of e-cigarettes usage and school
administrators are struggling to create policies that
curb their usage or outright them. Among grade 6
to 12 students in the United States, those who have
ever used the product increased from 3.3% in 2011
to 6.8% in 2012 - Centers for Disease Control and
Prevention (CDC) (September 2013)
TOOL / TRENDS DEEPDIVE
47. The device heats small pods of tobacco,
unlike most e-cigarettes that use liquid
mixtures of nicotine and synthetic
materials.
TOOL / TRENDS DEEPDIVE
48. E-cigarettes are getting “smart”. The internet of things plays a role
in shaping the experience of vaping while data-mining relevant
data.
Two examples include Vuse and Smokio.
Smokio, an e-cigarette that tracks when you vape, where you
vape, the amount of vapour given off with each puff, what’s the
equivalent consumption of a traditional cigarette; it also estimates
how much your health has improved (blood oxigenation, hearth
rejuvation). Since the device is connected through bluetooth, the
mobile app records a variety of data about your vaping habits. The
user can also manage some functions of the e-cigarette itself such
as battery, for instance.
TOOL / TRENDS DEEPDIVE
49. To understand how to move forward, we seek to understand aspirations for the future.
50. Knowing the perceptions
and visions of CEOs of
tobacco companies and
e-cigarette startups towards
e-cigarette validate the
desire that that e-cigarette
is a huge market opportunity
to dive into.
“There are many ways to enjoy tobacco, so it doesn’t necessarily
have to be cigarettes...”
- Akira Saeki, Executive Deputy President of Japan Tobacco
“Vaping is one of those new disruptive technologies that could very
well overtake the tobacco business and tobacco companies.”
- Kevin Frija, Chairman and CEO of Vapor Corp
“I do see and believe that e-cigarettes will over time start replacing
the cigarette...”
- Stephanie Cordisco, President of RJ Reynolds Vaping Company
“The single greatest growth opportunity for us lies in the
commercialization of reduced-risk products...’
- André Calantzopoulos, CEO of Philip Morris
TOOL / EXPERT OPINIONS
51. THERE IS A NEED FOR DIVERSIFICATION
For decades tobacco products have been extremely lucrative and there
has not been a sense of urgency for cigarette companies to diversify
into other markets. However, with their core products in the midst of
a structural, long-term decline, cigarette companies have little choice
but to expand into new territory and innovate the e-cigarette market.
52. Phase 1
Phase 2
Phase 3
UNDERSTAND THE CONTEXT
DESIGN THE VALUE
ORCHESTRATE FOR GROWTH
53. The future is envisioned to create scenarios of what could be.
54. New products and services
are created as parts of a
system. The design of the
next generation e-cigarette
are part of an ecosystem of
complementary products
and services that add values.
Complementary and latent
products and services are
revealed to know where and
what to innovate in order to
create a holistic experience
for vaping e-cigarettes.
TOOL / DISRUPTION AMPLIFICATION MAP
55. Several future scenarios are
explored on what conditions
could potentially be the
next-generation e-cigarette.
FROM PLANTS TO
ALKALOIDS
TECHNOLOGY COMMODIFICATION
TOOL / SCENARIO PLAN
FROM SURROGATE TO ALTERNATIVE
57. Scenarios envisioned are
converted into new ideas by
cross-pollinating ideas from
other industries and placing
metaphors to imagine the
future of e-cigarette. Hence,
ideas are generated by
asking “what if?”
TOOLS / CROSS-POLLINATION,
METAPHOR COMPARISON, WHAT IF
59. Ideas are clustered and
improved into concepts.
Using system thinking
and visualization, the “big
idea” of what the future of
e-cigarette is created in big
picture.
DATA
MINING
TOOL / DISRUPTION AMPLIFICATION MAP
SMART
RECOMMENDATION
DATA
MINING
SMART
RECOMMENDATION
60. Multiple usage scenarios of
the big idea of the future of
e-cigarette is explored. Each
scenario is an opportunity to
create new values for specific
target users in the defined
area of opportunities.
TOOL / USAGE SCENARIOS
61. Ideas required to be evaluated to select what and when to implement.
62. Each scenarios are evaluated
on a set of criteria that
matters to cigarette
company. In this case, the
level of implementation
and impact matters on
which usage scenarios
will be executed, thus
allocating capabilities
and management system
required.
TOOL / EVALUATION MATRIX
63. The future of any industry is anything imagined that makes new sense,
as creativity is the ability to create new logic that makes better sense.
65. BUSINESS INNOVATION DESIGN
HOW TO DESIGN THE FUTURE
Jeffrey Tjendra
Creator & Design Executive Officer (DEO)
jeffrey@businessinnovationbydesign.com
http://businessinnovationbydesign.com
@BIDmodel