Presentation from Brand Identity Class at IED (istituto europe di Design) of Milan Made by Giuseppe Liuzzo, Founder of Liuzzo's Factory 2013/2014

1. HELLOWELCOME TO THE "SCARY"
Brand & Corporate Communication CLASS
www.liuzzosfactory.com
LESSON 04
HELLO

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I’m BackGIUSEPPE LIUZZO
BRAND & GRAPHIC DESIGNER
AND ALSO YOUR LOVELY TEACHER FOR TODAY.

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VISUAL IDENTITY
IN THIS CLASS
LIKE A BOSS !
WE GOING TO TALK ABOUT
AND LEARN HOW IT WORKS
AND HOW TO DESIGN IT
HEM... LIKE A PRO, NOT BOSS, MY FAULT ;-)

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LAST TIME...
WATCH THIS MOVIE IT'S YOUR BRIEFING
youtube.com/watch?v=gBn6093xFaU AND DESIGN A "LOGO" FOR TALK
ABOUT THE STORY BY FOLLOW THE
DESIGN PROCESS.
MAKE A GRAPHIC RESEARCH
OF THE MOST ICONIC ELEMENTS
AND VALUES OF THE MOVIE, HOW
OTHER PEOPLE COMMUNCIATE THEM?
2 SLIDE PRESENTATION
SKETCH MULTIPLE SOLUTIONS, TRY TO
EXPLORE DIFFERENT WAYS.
AT LEAST 5 SKETCHES
DESIGN A VISUAL LOGO OF THE MOVIE
IT HAVE TO WORKS ON A WIDTH OF 5cm
IT IS POSSIBLE TO USE MAX. 3 COLORS
WHY YOU CHOOSE THAT COLORS?
IT HAVE TO WORKS ALSO IN 1 COLOR
MAX. 10 PAGES PRESENTATION
PRINTED ON A4 PAPER

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TODAY WE TALK ABOUT
NEW BOUNDARIES

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?

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SOUNDS ARE ONE OF
THE MOST IMPORTANT
IMPUT FOR OUR BRAIN...

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SO, BRANDS COULD HAVE
A SOUND LOGO.
is a short distinctive melody or other
sequence of sound, mostly positioned
at the beginning or ending of a commer-
cial. It can be seen as the acoustic
equivalent of a visual logo.
A melody is the most memorable
sequence of sound, since,
when a melody starts,
the human brain automatically
expects the ending.

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VIDEOVIDEO

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LOGOS HAVE ALWAYS
LESS SPACE FOR LIVING...
TECHNOLOGIES AND MEDIAS
BECOME SMALLER...

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SO, LET'S FIX THIS PROBLEM
FAVICONS
16 x 16 px

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SO, LET'S FIX THIS PROBLEM
ICONS

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LOGOS MUST MOVING
VIDEOS & MOTION GRAPHICS
ARE EVERYWHERE...

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VISUAL IDENTITY
MUST HAVE RULES
BUT ALSO MUST BE
IN ORDER TO FIT TO INNOVATIONS.
FLEXIBLE!

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STOPWITH THIS BULLSHIT...
IT'S TIME TO SEE IF YOU CAN BECOME
A DESIGNER OR YOU REMAIN FOREVER AN IDIOT
STOP

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FINAL
PROJECTOF THIS CLASS
DEADLINE: JANUARY 29th 2014

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EXTRAS
AWESOME DOCUMENTARIES AMAZING GIRL CALLED
Secrets of the Superbrands Easy graphic design tutorial
Alex Riley thinks he's immune to
brands. When it comes to fashion,
technology and food brands he just
goes for the cheapest and what works
for him. He's convinced he's not
seduced by the advertising, celebrity
endorsements and hype which
surrounds the big global brands.
Graphic designer, YouTuber, artist,
nerdfighter, just to name a few skills
of this girl. She currently live in San
Francisco and She is a full-time You-
Tube video blogger and freelance
graphic designer.

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IF YOU NEED HELP
SEND ME AN EMAIL
BUT ONLY IF YOU REALLY, REALLY NEED
OR COME TO FIND ME IN MY STUDIO
hello@liuzzosfactory.com

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HAVE A
NICE DAY
GOOD
LUCK!
www.liuzzosfactory.com
SEE YA' NEXT WEEK FELLAS...