How will the future of travel and SEO be? What companies can do in these pandemics? What should be a sustainable business model? A definite guide for your SEO success!!

1. Let’s nurture
the present…

2. Why am I here?
I am here to share my views on importance of having a
sustainable & dynamic business model. It’ll highlight ways and
means of how different industries needs/will adapt too!!
1) Is travel dying? – Nothing die’s it just transforms
2) Steps for success – Planning is important, isn’t it?
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3. Hello!
3 Hit any questions on twitter with #iseo and I will answer it.
I am Charmis pala, a super #proud indian,
a marketer by choice and #seo by
passion.
I am here today to empower the community
and share my #wisdom

4. Is travel dying?

5. ““All times are good times for those
who know how to work and have
the tools to do so.” –
“Mukesh Ambani”
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6. Nail the opportunity !!!
✔ Focus/observe on the trends
✔ It’s time to optimize/improve
✔ Play it with wisdom
✔ Customer is the ultimate king
✔ Retention is sexy!
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7. Steps for success!!
Proven methods & concepts that win…
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8. “Plan for what it is difficult while it is
easy, do what is great while it is
small.”
“Sun Tzu” - The Art of War
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9. The definite plan!!
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Analyse

10. Understand/Analyze the market!!
Analyse
Before going all out, it’s always better to understand and analyse!
The most important metrics are -
1) Keyword volume – Understand the real estate of opportunity.
2)Click through rate (CTR) – Based on point 1, derive a traffic estimation.
3)Probability – It’ll take years to compete the giants, choose wisely!
4)Accountability – Plan your time/money/energy investement vs
expectations precisely.
Excel, the above mentioned things and derive an understanding. Until
there’s a clear picture of keywords sets with traffic & time estimations.
Work smart – Reverse engineer using tools on who’s ranking. It makes
work interesting10

11. Execution is an important function!!
Execute (Smartly)
Expectations/clarity of thoughts is more important then merely executing,
a clear set of KPI’s is the key to a well groomed team too.
1) Tech – Understand it, the world is evolving. Invest in good tech.
2)Automate – Let the tools do their work.
3)Research – Create marketing opportunities (write what’s valubale)
It’s important to have a process, design your process wisely to avoid rework
or clash of opinions, don’t jump to 2 before completing 1
Work smart – Use tools to audit your competitor's site. it’s a good way to
know their structure11

12. God is in the detail !!
Measure (Precisely)
It’s a continuous and most important part of the process. Measurement is
subjective, every step won’t lead you a purchase! Understand that!
1) Objective – Every activity can be measured with right KPI’s.
2)Business Performance – Design the funnel that converts.
3)Dynamics – Be adaptive to various dynanmics.
The most important work function of marketing is measurement, SEO is a
tech driven process, make sure you measure all aspects of it.
Work smart – Tools are important, make optimum use of tools to measure
various conversion funnels.12

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Thanks!
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