Downloaded 65 times
Uploaded byCrowdScanner
How to Create Value Using All of Your Brain
The document explores the importance of creativity and innovation in problem-solving, emphasizing a mindset that values deep meaning and human understanding. It discusses various cognitive processes and suggests that an experimental attitude can lead to significant changes. Additionally, the text highlights the need for genuine connections and collaboration in idea generation.
How to Create Value Using All of Your Brain
- 1. Create Value usingall of your brain
- 3.
- 4.
- 5. Ideas + Execution
- 6. NOBODY is lookingforyour solutionME-Selfish Gene
- 7.
- 8. Seth Godin’s -Meatball Sundaehttp://Bud.tv
- 9.
- 10.
- 14. Gladwell’s Blink –Thin slicingDrs. Sheena Iyengar and Raymond Fisman
- 15.
- 16. + NeverInterrupted over 10 minutes- Interrupted after 5 minutes
- 17. MediaAnalyser Software &Research9.8%
- 18. MediaAnalyser Software &Research10.85%
- 19.
- 20. Visual Cortex –Occipital LobeVisual Cortex – Occipital lobe
- 21. Superior Colliculus –Midbrain Tectum
- 22. Inhibition of returnPrevents attention from returning to alreadyattended objects.1st (100 – 300 milliseconds)2nd (500 – 3000 milliseconds)
- 23. ProcessingHigh Level AssociationsSurfacefeaturesDeep MeaningNo Deep MeaningStraight forward Problem SolvingSpatial Processing Syntactic LanguageTruthful LiteralPatterns
- 24.
- 25. Staying really freakincreativeand innovative for the restof your life (Tom Kelley - IDEO)
- 26. Think like aTraveller
- 27. Think like atraveller
- 28. Life is anExperiment
- 29. Attitude of WisdomDistrustStatusquo bias
- 30. Use ALL yourBrainSurface featuresHigh Level AssociationsSolve problemsNo Deep MeaningDeep MeaningTruthful LiteralPatternsSpatial Processing Straight forward Syntactic Language
- 31. Passion – Workand Play
- 32. Problem of valueand being InvisibleApproach (if you understand humans or yourself, it will be easier)+Attitude (You will not waste too much time)=Remarkable=Change the world
- 33. No Sales pitches.Please
- 34.
Editor's Notes
- #2 Use example and mention what is the point of all this
- #11 AttitudeApproachGoalsStrategyTacticsExecution
- #16 cites one study in which subjects were asked to complete a task of unscrambling sentences. One group of subjects was given sentences designed to include words related to being rude such as “bother” and “disturb” while the other group was given sentences with words related to being polite (e.g. “patiently,” “considerate). The subjects were then asked to walk down the hall to speak with the experimenter about their next task, however, the experimenter was intentionally engaged in a conversation with someone else. It was observed that on average subjects primed with the rude category interrupted the conversation after 5-minutes. Contrarily, subjects primed with the polite category typically never interrupted throughout the 10-minute experimentation period.