How to Create Value Using All of Your Brain
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Adrian Avendano of meetforeal.com talks at Bizcamp in Dublin, Spetember 2009. about how to create value using your left and right brain, with the right approach and attitude.
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How to Create Value Using All of Your Brain
- 1. Create Value using all of your brain
- 3. Value?
- 4. HyperClutter
- 5. Ideas + Execution
- 6. NOBODY is looking for your solution ME-Selfish Gene
- 7. We are Invisible Bangalore India
- 8. Seth Godin’s - Meatball Sundae http://Bud.tv
- 14. Gladwell’s Blink – Thin slicing Drs. Sheena Iyengar and Raymond Fisman
- 15. Priming 2 Groups - + Bother Disturb Patient Considerate
- 16. + Never Interrupted over 10 minutes - Interrupted after 5 minutes
- 17. MediaAnalyser Software & Research 9.8%
- 18. MediaAnalyser Software & Research 10.85%
- 20. Visual Cortex – Occipital Lobe Visual Cortex – Occipital lobe
- 21. Superior Colliculus – Midbrain Tectum
- 22. Inhibition of return Prevents attention from returning to already attended objects. 1st (100 – 300 milliseconds) 2nd (500 – 3000 milliseconds)
- 23. Processing High Level Associations Surface features Deep Meaning No Deep Meaning Straight forward Problem Solving Spatial Processing Syntactic Language Truthful Literal Patterns
- 25. Staying really freakin creative and innovative for the rest of your life (Tom Kelley - IDEO)
- 26. Think like a Traveller
- 27. Think like a traveller
- 28. Life is an Experiment
- 29. Attitude of Wisdom Distrust Status quo bias
- 30. Use ALL your Brain Surface features High Level Associations Solve problems No Deep Meaning Deep Meaning Truthful Literal Patterns Spatial Processing Straight forward Syntactic Language
- 31. Passion – Work and Play
- 32. Problem of value and being Invisible Approach (if you understand humans or yourself, it will be easier) + Attitude (You will not waste too much time) = Remarkable = Change the world
- 33. No Sales pitches. Please
- 34. Sharing Ideas
- 36. meetforeal.com - ONE ‘R’ Can Game theory predict the Future? How is a day in the Life of a Music Maker? Understanding your chemical senses. Design stuff for Humans – Look – Involve - Try @amonter5 @meetforeal
Editor's Notes
- Use example and mention what is the point of all this
- AttitudeApproachGoalsStrategyTacticsExecution
- cites one study in which subjects were asked to complete a task of unscrambling sentences. One group of subjects was given sentences designed to include words related to being rude such as “bother” and “disturb” while the other group was given sentences with words related to being polite (e.g. “patiently,” “considerate). The subjects were then asked to walk down the hall to speak with the experimenter about their next task, however, the experimenter was intentionally engaged in a conversation with someone else. It was observed that on average subjects primed with the rude category interrupted the conversation after 5-minutes. Contrarily, subjects primed with the polite category typically never interrupted throughout the 10-minute experimentation period.