The industrial age is not just beginning to show signs of faltering, but huge cracks are appearing. As our world becomes more interconnected, dynamic and emergent we are realising that the simplicity of the past no longer exists and we can no longer plan with any form of certainty. There has been some great thinking over the years about how businesses should embrace uncertainty, that thinking however has been mainly focused at CSO's and CIO's who are looking at this world through a big lens of how it effects their business as a whole. I want to look at how this new cultural, technological and economic dynamic will impact how we should look at individual disciplines specifically social business and social marketing. The presentation will, at first make people aware of the new age of uncertainty and why we are incapable of predicting what will happen but also give them some great tools to be able to embrace the complexity and not just survive but strive and even exceed in this new age.