Branding in the 21st Century is not your grandad's kind of branding. In a saturated marketplace where entrepreneurs are starting new businesses everyday, there are some things you need to know which will help to rise your brand "voice" above the sea of sameness. Create a look, feel and sound that rocks their stilettos!

1. HOW TO CREATE
A BRAND MESSAGE
THAT
SPARKS, STICKS
& SELLS

2. “A BRAND…
…is the set of expectations,
memories, stories and
relationships that, taken
together, account for a
consumer’s decision to
choose one product or
service over another.”
- Seth Godin

3. “A BRAND…
…makes an impression
without you having to speak.”
- Hajj Flemings

4. “A BRAND…
…is a transformational
experience.”
- Cheryl Pullins

5. STICKS IN THE MINDS OF YOUR
SWEET SPOT CLIENTS

6. SELLS! SELLS! SELLS!

7. WHAT’S IN A
B
R
A
N
D

8. BELIEVABILITY

9. RELATABILITY

10. AUTHENTICITY

11. NOTEWORTHINESS

12. DISTINCTION

13. THINGS
YOU
MUST
KNOW

14. CLARITY

15. RELENTLESS
CONSISTENCY

16. CONNECTION

17. Cheryl Pullins
My desire is to live in a world where people
fully embrace their own uniqueness, express
genuine love to others and live a life they
truly enjoy.
As a Storytelling Bombshell + Branding
Virtuoso + Strategy Whiz, my life's work is
built upon using my essence + expertise +
experiences to serve as a guide to
these fabulous women in business by helping
them "brandsmith" their businesses which
arouses and clarifies their awesome factor,
highlights their distinctiveness and creates a
remarkable brand that elevates them to
iconic status.

18. Click Here
to receive more
branding + business +
marketing
advice.
iCoachWomen.com