The document analyzes the inbound marketing strategies of two luxury brands - Bulgari and Hermes. For Bulgari, the analysis notes that its website displays all product offerings upfront, which could be overwhelming for users. It recommends a more minimalist design with fewer initial choices. For Hermes, the analysis finds that its inbound strategy is very strong, inviting exploration through engaging phrases and curiosity-awakening content across its digital platforms. It could improve further by increasing community-focused video content on YouTube about its positive economic impacts.

1. INBOUD MARKETING
ASSIGNMENT 3
Inbound Strategy analysis of two different companies. I have chosen two
companies in the Luxury Market.

2. B U L G A R I
A byword for the
Mediterranean basin
and its evanescent
beauty, Bulgari is
driven by this
inexhaustible source of
inspiration. In all its
creations, the House is
distinguished by a
personal style, which is
daring yet
sophisticated.

3. I believe they use a mix of outbound and inbound strategy. By
displaying all they have to offer on their page tabs it is not allowing
you to navigate in a seamless way buy instead forcing you to make
decisions right away, which could be exhausting at the start. While I
was doing the study, their webpage was updated changing it to
“Mother’s Day”
High Jewellery necklace in pink gold with fancy shaped rubellites, round brilliant cut diamonds, cabochon
cut peridots and spessartites - © Guido Mocafico
What it could improve.
Design their webpage with a more minimalistic approach, by
narrowing down multiple choices to fewer selections.
Keeping it simple and straight to the point.
Flowing with consumers intuition, rather than displaying all
they have to offer.

4. Webpage
At first glance on their Website is a fabulous video
with music and trendy models showcasing their
latest collection. Followed by catching images of
the collections using phrases such as “Dream of
infinite possibilities” Search classification is by
collections, by category with a display of high res
images to show in depth the details of their items.
As you move down the page there is a reminder
of the item you had expressed or shown interest on
your last search.
Invitation to subscribe to their newsletter Active on
the following social media platforms:
Instagram
It shows high priority to promote on this platform.
Last post 5 hours ago. It’s a collection of posts,
reals, Series, News,
YouTube
With a collection of videos, playlists, their
community. 3 to 4 videos a day.

5. Pintrest
Product images with prices and
descriptions and links to shop which will
redirect you to their webpage.
What it could improve.
Design their webpage with a more
minimalistic approach, by narrowing
down multiple choices to fewer selections.
Keeping it simple and straight to the
point.
Flowing with consumers intuition, rather
than displaying all they have to offer.
Linkedin
Last active 3 days ago. It resonates videos and posts from Tube.
Face book
Most engaging with their audience than any other platform. Active

6. PLATFORM PRESENCE SCORE NOTES
WEBSITE
Y 6
At first glance on their Website is a fabulous video with music and trendy models
showcasing their latest collection. Followed by catching images of the collections using
phrases such as “Dream of infinite possibilities” Search classification is by collections, by
category with a display of high res images to show in depth the details of their items. As
you move down the page there is a reminder of the item you had expressed or shown
interest on your last search. As you move down the page there is a reminder of the item
you had expressed or shown interest on your last search.
FACEBOOK Y 8
Most engaging with their audience than any other platform. Active
INSTAGRAM Y 8
It shows high priority to promote on this platform. Last post 5 hours ago. It’s a collection of
posts, reals, Series, News,
YOUTUBE Y 9
With a collection of videos, playlists, their community. 3 to 4 videos a day.
TWITER N
PINTREST Y 6
Product images with prices and descriptions and links to shop which will redirect you to
their webpage.
LINKEDIN Y 8
Least active 3 days ago. It resonates videos and posts from Tube.

7. HERMES

8. In 1837 Thierry Hermes opened his workshop
making the finest quality harnesses and saddles
in the heart of Paris. Today Hermes is still a
family company whose craftspeople make, often
by hand and always with love , bags and belts,
diaries and dishes, scarves and shoes, perfumes
and purses, ties and travelling furniture, as well
as gloves, hats, watches, jewellery and clothes.
Just to make sure that our customers are happy
we also still dress horses as well as helicopters,
cars, bicycles, boats, dogs and the occasional
leopard. In fact anything one could possibly need
to feel prince of a world where beauty and
functionality, practicality and pure indulgence
are in perfect harmony.

9. The use of Inbound strategy is very strong,
leaving almost no room to improvement to the
unexperienced marketer eye. Although the flow
through product category is sublime it invites you
to explore, to be part of the experience by
awakening your curiosity with the use of engaging
phrases. Young and current. “Let’s keep the
conversation going” www.Hermes.com
Hermès | The Tardoire's leather
factory takes root in the local
community

10. PLATFORM PRESENCE SCORE NOTE
WEBSITE
Y 10 Neat and easy to navigate
- At a glance Short video intro into their world of luxury - Engaging and entertaining
- Clever use of engaging phrases such as: -""“Light-hearted”
- “Our cave of wonders” showcases images of related product category
- “Experience a fragrance beyond the lines”
- “let’s keep the conversation going”
- "Rise to the challenge"
- Invitation to subscription
FACEBOOK Y 10 Face book highest followers 3mil+ and higher engagement.
INSTAGRAM Y 9 Most Active
YOUTUBE Y 9 Most Active
TWITER Y 8 All of their platforms present an active variety of videos, posts, reels, stories.
PINTREST Y 3 Not too active on this platform
LINKEDIN Y 9 Active and engaging with videos, images. stories

11. It could improve:
Becoming more active on the
community on Youtube they already
use videos on how much economic
growth they have brought by opening
their leather atelier in France
employing more that 4k artisans.

12. BLOG
YOUTUBE
SLIDESHARE
REFERENCE LIST
BULGARI image. Available at: https://www.bulgari.com/en-gb/ [Accessed 15 March, 2022]
BULGARI image. Available at: https://www.lvmh.fr/bulgari/ [Accessed 15 March 2022]
BULGARI images Available at: https://www.bulgari.com/en-gb/ [Accessed 16 March 2022]
Hermes History. Available at https://www.hermes.com/uk/en/story/271292-contemporary-artisans-
since-1837/ [Accessed 15 March 2022]
Hermes images. Available at https://www.hermes.com/uk/en/story/177421-women-stories/
[Access 15 March 2022]
https://www.blogger.com/blog/post/edit/9012611578929867403/8841842278990227409