In this presentation I will explain how to choose a domain name for your business or hobby site. I will share tips on how to buy and register the best domains. You can also watch a video on how to choose a domain name at https://www.youtube.com/watch?v=6lAMOvrrOFg&feature=youtu.be Useful Resources: Register Domain Names with Pickaweb: https://www.pickaweb.co.uk/domain-names/ The Definitive Guide to Buying Domain Names: https://www.pickaweb.co.uk/blog/guide... How to register domain names for free: https://www.pickaweb.co.uk/kb/how-to-... Which domains should I register, .co.uk or .com?: https://www.pickaweb.co.uk/blog/regis... .COM Domain Names Explained: https://www.pickaweb.co.uk/domain-nam... .CO:UK Domain Names Explained: https://www.pickaweb.co.uk/domain-nam... .UK Domains Explained: https://www.pickaweb.co.uk/domain-nam... If you need any help with domain names get in touch. We are available to help you 24x7 at https://www.pickaweb.co.uk

1. How To Choose A Domain Name
For Your Business

2. Tony Messer

3. ● Low Cost Domains
● Superfast Hosting
● Reseller Hosting
● SSD Hosting
● SSL Certificates
● VPS
● Web Design
● Web Marketing
● Social Media
● Local Business
www.pickaweb.co.uk www.maximalocal.co.uk

4. Getting Started
● Domains are cheap
● Easy, quick to register
● No paperwork
● Make it a priority
● Which one is best for you?
● Let’s find out...

5. Your Domain - Your Internet Real Estate
● Your Internet ‘Real Estate’
● Your property
● Register for up to 10 years

6. Doesn’t Need To Be Same as Business Name
● Common misconception
● E.g. Eddie’s Barber Shop Ltd
● Could register…
● Eddiesbarbers, Eddiethebarber, Eddiesbarbershop
Eddiethebarbershop, Eddieshairandbeards
Eddiesgentsgrooming, etc..
● Don’t feel limited by Company Name

7. Which Domain Extension is best?
● Extension = suffix, e.g. .co.uk, .com, etc..
● Personal preference, but…
● As a minimum get the .co.uk & .com (if UK based)
● Other Considerations
○ Localization
○ Organization
○ Industry

8. Localization, Organzation & Industry Domains
● Localization - country level - .co.uk, .es, .fr
● Some cities available e.g. .london
● Organization - e.g. .org, .org.uk - not for profit
○ Avoid buying because .com not available
● Industry - e.g. .bike, .photography

9. Should You Register Domains for SEO?
● SEO = Search Engine Optimization
● Using Keywords in Domain for better SEO
● Example - Eddie’s Barber Shop
○ BestmenshairdresserLondon.com or
○ Eddiesbarbershop.com
● Which version do you prefer?
● Less spammy option e.g.
○ EddiesBarberLondon.com or EddiesHairLondon.com

10. Should You Include Hyphen in Domain?
● May be tempted to use hyphen “-” in domain if preferred
domain taken
● E.g. if eddiesbarbershop.com taken but eddies-
barbershop.com is available
● Easy to misplace or omit the hyphen
● Try to avoid use of hyphens if possible

11. Copyrights & Trademarks
● Be careful not to infringe Copyrights & Trademarks
● If unsure - take legal advice
● In general, be sensible - avoid legal issues

12. Domain Squatting
● Domain/Cyber Squatting does happen
● People register e.g. the .com version of your .co.uk domain
● Domain ‘held ransom’ for higher price
● Easy to avoid - buy the main extensions (.com, .co.uk)
● Set up domain redirection (domain parking)

13. Domain Redirection
● Useful if you have several domains with different extensions
● Redirect e.g. .com, .london & .uk domains to .co.uk site
● Called ‘Domain Parking’
● Really easy - set up in cPanel - 5 second job

14. What about Misspelling Alternatives?
● Should you register possible misspellings?
● E.g. Optimization or Optimisation?
● Over-hyped
● Easy to avoid if domain well chosen

15. What is the best length of a domain name?
● Max 63 Characters
● Longer = hard to remember
● Avoid temptation to ‘stuff’ keywords in
● Overall shorter domains easier to remember

16. Can I hide my personal details with my domain?
● Whois Search shows domain ownership
● Can hide personal details
● Top Level Domains like .com, .net - extra cost
● UK domains - free for personally registered domains
● UK domains - no whois privacy for businesses

17. Buying a Domain Name
● Check is available - pickaweb.co.uk
● Choose number of years
● Enter your personal or business details
● Whois Privacy
● Purchase
● Receive email confirmation - no paperwork

18. Renewing a Domain Name
● Periodic notifications by email - 90, 60, 30, 10 days before
expiry
● Just follow instructions
● Login to Client Area
● Choose up to 10 year renewal

19. What Happens If Domain Expires
● Most domains can be renewed even if they expire, but…
● Be Quick
● Normally 30 days after expiry
● UK domains - no extra fee - just renew
● TLDs (.com, .net, etc.)
○ 30 day Grace Period - no fee
○ After Grace Period - 40 day Redemption Period
○ Redemption Period = Extra $$
○ If not redeemed re-issued on first come, first served basis

20. Wrap Up
● Domains are Internet Real Estate
● Always register .com to prevent squatting
● Avoid keyword stuffing
● Avoid hyphens, long domains or hard to spell domains
● Keep them short & sweet!
● Don’t infringe copyrights/Trademarks
● Use Domain Parking for re-directs
● Whois Privacy
● Renew early to avoid downtime or late fees (.com)

21. Need Help with Online Marketing?