Learn how to choose a domain name that visitors will remember and keep coming back to. These 10 tips will help you pick the perfect name.

1. How to choose a
domain name
10 tips to snag the
name of your dreams
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2. The steps ahead will help you pick the
perfect domain name.
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3. 1. Choose a domain
name that is easy to
type
• Avoid slang (u vs. you or xpress vs.
express) unless it is part of your
business name
• Avoid words or name that can
easily be misspelled
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4. 2. Keep it short
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Long domain names:
• Are hard to remember
• Risk being misspelled or
mistyped

5. 3. Use keywords
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• Use keywords that describe your
business and the services you offer
• Helps improve your rank on search
engines (which increases traffic)
• Makes more sense to customers

6. 3. Use keywords
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• Incorporate your city or state
name to make it memorable and
easily searched
• Helps target your business to
local customers through search

7. 5. Avoid numbers
and hyphens
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Avoid being misunderstood:
• People forget hyphens or are
unsure about punctuations
• Visitors might not know if
you use a numeral or spell
out the number

8. 6. Be memorable
• It’s essential to stand out
from the millions of
registered domain names
• Run your new name by
friends and family to ensure
it stands out to them (and
they can remember it!)
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9. 7. Research it
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Don’t end up in a legal mess!
Research the name to ensure:
• It isn’t already trademarked,
copyrighted, or otherwise
already in use
• Understand the domain’s value

10. 8. Choose a
domain name
extension that fits
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There’s more out there than
.com or .net! Find a domain
extension that fits your
business. Try out:
• .bike for your bike shop
• .dentist for your dental
practice
Related: Domain extensions guide

11. 9. Protect and
build your brand
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To protect your brand:
• Consider purchasing various
domain extensions and
misspelled versions of your
name
• Prevents competitors from
registering the name with
different extensions
• Ensures your customers are
directed to your website,
even when mistyped

12. 10. Act fast
Domain names sell quickly:
• Many domain names are
inexpensive, so register your
favorite domain names ASAP
• Consider using GoDaddy’s
Domain Broker service to get
the name you want
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13. Up next
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You’ve registered a domain name. Now what?