Who is your customer? Why you do what you do? How are you different from existing solutions? What is your product? We explained during this Google Hangout how to answer these questions and create a meaningful marketing message for your early-stage business.

1. How to build
a successful business

2. Sell it.
Then built it.

3. What makes THE difference
=> An engaged community <=

4. How to sell before building?
1. Create a community
2. Understand the main problem your members have
3. Get pre-orders for a product that solves the problem

5. Part #1. Building your community
• Learn about who your customers are, their goals and problems
• Build relationship with members: “People do not buy from random
strangers”
Why?

6. Part #1. Building your community
1. Getting traffic
è blog
2. Turning visitors into subscribers
è landing page
3. Nurturing the relationship
è emailsYou

7. § Write catchy titles
§ Spend time sharing the link in existing communities
§ Add a strong “call to action”
#1 - Step 1: Blogging

8. § Optimize your landing page:
1. Clear email opt-in form
2. No extra button or menu
3. Offer a “gift”
§ Turn visitors into subscribers
#1 - Step 2: Collecting email addresses

9. • The more you teach, the most
you’re seen as a trustworthy
expert.
• The day you offer pre-orders,
you’ll get members’ attention.
#1 - Step 3: Nurturing the relationship
Send helpful
emails every
3 days to your
subscribers

10. § Having converstions
§ Sending surveys
§ Organizing events
Part #2. Identifying a problem
3 ways to detect
members’
biggest pains

11. What is the goal you
want to achieve? What
is your next challenge?
#2. Good questions to ask
What is the biggest
problem you have in
order to reach this
goal?

12. § Step 1: Creating an offer
§ Step 2: Creating a launching plan for the pre-
order stage
Part #3. Getting pre-orders

13. § Create at least 3 packages:
ü Offer choices to customers
ü Generate more income
§ Add extra-services in the higher-priced packages
#3 - Step 1: Creating an offer

14. § Pick a date for the launch
§ Communicate members via email about your
product and date of release
§ Give all the information needed before the launch
#3 - Step 2: The launching plan

15. • Avoid missing sales.
• Create urgency
– Give a discount
– Offer free extra-services
– Limit the number of participants
– Limit the time
#3 - Step 2: The launching plan

16. Don’t forget to communicate !
Then…?

17. Thanks!

18. § Course to learn how to build your business effectively
§ Group calls + private forum to learn with and from peers
§ One-on-one coaching to answer your specific questions
TCS Accelerator Program
2 months – Starts last week of May

19. § Until May 21, 10pm, Pacific Time.
§ www.TheCollaborativeStartup.com
TCS Accelerator Program
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