The document summarizes the target audiences, advertising strategies, and magazine placements for two proposed men's fragrances. Fragrance 1 targets active 18-45 year olds and would be advertised on TV and billboards near water sports locations. It would be featured in magazines like "Rapid" read by water sports enthusiasts. Fragrance 2 targets wealthier 25-50 year olds and aims for a sophisticated tone. Ads would run on buses, shops, and wedding magazines. GQ magazine is identified as a good fit due to its upper-class readership.

1. Alex Linnell
Claremont Fan Court School 64860
OCR Media Studies J526
Individual Media Studies Portfolio B3321
Planning and Evaluation: Commentary

2. Fragrance Advert 1:
Target Audience for
Horizon
• The age group is for eighteen to forty five
year old, outgoing people of both genders,
this gives you a sense of adventure when
applying it.
• My audience is likely to be active and
outgoing in their free time.
• If this person want a holiday or trip they
would choose something that causes
physical exertion such as kayaking, rowing or
maybe something more extreme.
• My advert would be placed on adverts on
popular TV channels such as BBC and ITV,
another way I could promote my fragrance is
putting it on huge billboards in commercial
shopping centres or airports.
• My target audience reads sport magazines
such as “Rapid” a well known among the
water sports lovers. This person enjoys
investing their time in water activities and
possibly competing in it. My target audience
see themselves as a fit confident person
who takes risks.

3. Fragrance advert 1: Codes
and conventions
• As this fragrance is for active, outgoing
and athletic people, the central image
unlocks the key to its messages of
adventure, freedom and leisure.
• The lure of this fragrance is that it offers
calmness and tranquillity, but also a
sense of adventure and the possibilities
offered by exploration. The slogan “there
are no limits” hints at exciting adventures
and unlimited freedom awaiting the
target buyer.
• The turquoise colour fits nicely with the
watery theme. Turquoise is a calm colour
which reflects the poise, self control and
confidence of the target buyer who
enjoys solo adventures.
• The brand name Horizon is reflected in
the image as the kayaker looks into the
horizon of the river and the day’s
adventures.
• The glittering sight of the river is
immensely appealing. The swell that the
kayak leaves behind a trail of froth adds
an element of action which would appeal
to the men buying this fragrance who are
busy in their working lives and who value
their leisure and want to spend it both
relaxing and discovering themselves.

4. Fragrance Advert 2: Target
audience for Black Velvet
• My second fragrance is a more
sophisticated classy one compared to
m first one, this is mainly for people of
the age of twenty five to fifty.
• I would advertise this advert on bus
stops, on buses, TV ads, billboards in
shopping centres and in magazines.
• The type of person that would apply
this fragrance would be a stylish,
middle class person and would only be
applied on a special occasion such as
weddings, anniversaries or a birthday.
• My target audience will be wealthy
and fairly conservative in their
politics.
• If this person went on a holiday they
would go to a tropical island in the
Caribbean or a golfing holiday in a
luxurious location.

5. Fragrance advert 2: Codes
and Conventions
• A very smart fragrance applied when
going to an expensive restaurant or
event. The slogan “Release you inner
party” means lets yourself go and
enjoy your freedom.
• The balloons give a sense of
excitement and eagerness. The black
velvet title gives off a sense of
maturity and style, the way the
models are posing and dressed fits
well with the dark snobbish theme of
the advert.
• The setting I have used is on a historic
site of Claremont Fan Court school
made of cobblestone which adds to
the special occasion that it is meant to
be set in.
• The bottle that I have used in my
advert reflects the classiness of the
fragrance, with the crystallised
shaping and mirrored effect that it
projects.

6. Research into the
advertising industry:
I have studied advertisements
campaigns including drinks ,
fragrances and cars.
We started with Duffy
advertising coca cola, in which
she uses her free time to cycle
down to the local supermarket
and get some coca cola to drink.
Another one is James Bond, the
perfect male he is usually
presented and this advert hasn’t
failed to prove differently. Two
main protagonists, but we only
get to see James himself at the
end. Other adverts we have
analysed are. Iron Man meets
Audi, Hug Boss, James Bond
meets Heineken and some
others, we have even made our
own sort or trailer for a movie.

7. Research into the magazine
industry
My two magazine examples
refer to and relates to a very
much masculine audience.
Football and flashy cars tend to
lure the male gender in with
the physical and showy off
appeal that goes with it.
My fragrance I am working on
now also attracts the
masculine gender with the
rugged brave feel to it. Action
shots and side shots can be a
good use of photography to get
the best look of the person or
object. The world soccer man
enjoys participating in
masculine events such as
football and rugby. I would also
place my fragrance in a thrill
seeking adventure type man
for the top gear magazine.
Soccer being the most popular and well known
competitive sport in the world is a great attraction for
many people, males and females. A male between the
ages of 8-30 would be the main readers of this
magazine. Moving onto the Top Gear magazine, a
slightly older, mature audience would be engrossed by
this particular magazine industry.

8. Magazines for Fragrance
Advert 1
• These are the type of
magazines that would
include my first fragrance
“Horizon”, the reasoning for
this is due to these
magazines being relevant to
water sports which is what
the main theme of my
fragrance advert.
• Putting it in a music or
football magazine would not
fit well and be irrelevant in
my chosen fragrance.
• Readers of these magazines
would be the type of people
that I want buying my
fragrance and would
probably benefit from it the
most.

9. Magazines for Fragrance
Advert 2
• These are the type of
magazines that my
fragrance add 2 would e
presented in.
• GQ Magazines are very
upper class and would be
read by the type of people
that would be interested
by my product.
• This type of magazine is a
lot different to my
fragrance 1 magazine.
• My fragrance 1 advert is
more action packed than
this one which is far more
less action packed with its
civil vibe.