The document discusses how women are less likely to take risks and become entrepreneurs due to being raised and socialized to avoid risks. It notes that women own less than 30% of businesses and only 16% of businesses with employees, generating just 4% of total revenues. It introduces the term "(Non)trepreneur" to refer to someone, usually a woman, who becomes an entrepreneur despite not considering themselves a risk-taker. It provides advice for (Non)trepreneurs, such as taking risks even if it's not natural, being obsessed with learning, trusting your gut, knowing what matters to you, and building a complementary team.

1. How to succeed as a (Non)trepreneur
media

2. This was me.

3. This was who raised me.

4. I was taught to avoid risks at all costs.

5. And apparently, so were a lot of women.
In particular...”Factors that differ for female
business owners...include a
LOWER TOLERANCE FOR RISK. ”
Survey of Business Owners (SBO) 2007
Presentation created by Michele Villabolos, Mivista Consulting Inc.

6. Why are we surprised by this?
1) Women own less than 30 percent of all businesses and
only 16 percent of the businesses with paid employees.
Sources: Survey of Business Owners, U.S. Census Bureau, The Illusions of Entrepreneurship (Scott A Shane)

7. Why are we surprised by this?
2) Women-owned firms generate just 4 percent of total revenues,
6 percent of employment, and 4.5 percent of payroll.
Sources: Survey of Business Owners, U.S. Census Bureau, The Illusions of Entrepreneurship (Scott A Shane)

8. Why are we surprised by this?
3) “Women owned firms that have at least one employee generated
an average of $87,585 in sales in 2002, as compared to
$1,862,159 for similar businesses owned by men.”
Sources: Survey of Business Owners, U.S. Census Bureau, The Illusions of Entrepreneurship (Scott A Shane)

9. I was dragged, kicking and screaming into entrepreneurship.

10. So what is a (Non)trepreneur anyway?
Nope, it’s not that guy who says you can make
$10,000 a week working in your jammies.

11. (Non)trepreneur
non·tre·pre·neur [nahn-truh-pruh-nur]:
n. Someone (in this case, a woman) who
becomes an entrepreneur despite the fact
that they do not consider themselves to be
a risk-taker.

12. There’s a reason she doesn’t go “balls to the wall.”
She doesn’t have them.

13. It is the fear of risk that makes
the risks that we do take more calculated.

14. Advice for the (Non)trepreneur.

15. Take risks, even if it’s not in your DNA.

16. Be obsessed with learning.

17. Trust your gut, and make decisions.

18. Know what matters to you.

19. Regret. Nothing.

20. Build a team that complements you.

21. ea rn to love
L th
e roll ter.
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22. And remember...
You can call yourself an entrepreneur.
Even when you feel like a nontrepreneur.

23. QUESTIONS?
Carrie Kerpen
CEO
Likeable Media
240 West 37th Street, 7th Fl
New York, NY 10018
Twitter: @carriekerpen
Email: carrie@likeable.com