Increasing the production and promotion of quality content is not easy. In fact, scaling quality content in your marketing strategy is one of the toughest tasks for digital marketers. If your company or agency is looking to scale content, then you need to be aware of the main pitfalls that come with scaling content. Take a look at this slide share and find additional resources in this White Paper by CopyPress on "Understanding the Pitfalls of Scaling Content" -- http://www.copypress.com/understanding-the-pitfalls-of-scaling-content/