SlideShare a Scribd company logo
1
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
Microagressions: brief and commonplace daily verbal,
behavioral, or environmental indignities, whether
intentional or unintentional, that communicate hostile,
derogatory, or negative slights and insults toward people in
marginalized groups
Ableism: discrimination in favor of able-bodied people
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
• bipolar
• blind
• crazy
• cripple
• deaf
• duh
• dumb
• grandfathering
• guys
• handicap
• idiot
• insane
• lame
• manning/manned
• manpower
• master/slave
• mental
• minority
• moron
• OCD/ADD
• psycho
• stupid
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
• blind
• crazy
• cripple
• deaf
• dumb
• grandfathering
• insane
• lame
• manpower
• master/slave
• stupid
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
Inclusive, gender-neutral language
Examples: use “folks” or “people” rather than “guys”;
“sta!ed” or “handled” rather than “manned”; “go-
between” rather than “middleman,” etc. Avoid ableist
language (e.g., “crazy,” “OCD,” “blind,” “lame,”
“insane,” and so on).
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
• Quoting SMEs from underrepresented
groups
• Soliciting diverse images
• Captioning videos
• Aiming for broader representation in
illustrations and testimonials
• Improving web and product accessibility in
general
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
• Identify the words and phrases you
want to hunt for
• Crawl your site
• Edit those instances with more
precise, inclusive language
• Institutionalize their usage within your
style guide
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
When we can choose between behavior
that upsets some people versus behavior
that upsets no one … 

why wouldn’t we choose to upset no one?
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
15-25% of people worldwide
experience some form of disability
14
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

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How to Audit for Inclusive Content

  • 2. Microagressions: brief and commonplace daily verbal, behavioral, or environmental indignities, whether intentional or unintentional, that communicate hostile, derogatory, or negative slights and insults toward people in marginalized groups Ableism: discrimination in favor of able-bodied people bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  • 4. • bipolar • blind • crazy • cripple • deaf • duh • dumb • grandfathering • guys • handicap • idiot • insane • lame • manning/manned • manpower • master/slave • mental • minority • moron • OCD/ADD • psycho • stupid bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  • 5. • blind • crazy • cripple • deaf • dumb • grandfathering • insane • lame • manpower • master/slave • stupid bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  • 6. Inclusive, gender-neutral language Examples: use “folks” or “people” rather than “guys”; “sta!ed” or “handled” rather than “manned”; “go- between” rather than “middleman,” etc. Avoid ableist language (e.g., “crazy,” “OCD,” “blind,” “lame,” “insane,” and so on). bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  • 7. • Quoting SMEs from underrepresented groups • Soliciting diverse images • Captioning videos • Aiming for broader representation in illustrations and testimonials • Improving web and product accessibility in general bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  • 8. • Identify the words and phrases you want to hunt for • Crawl your site • Edit those instances with more precise, inclusive language • Institutionalize their usage within your style guide bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  • 13. When we can choose between behavior that upsets some people versus behavior that upsets no one … 
 why wouldn’t we choose to upset no one? bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  • 14. 15-25% of people worldwide experience some form of disability 14 bit.ly/inclusive-mozcon | #MozCon | @emilytlentz