Redesign projects should be a happy moment but if approached the wrong way, it can lead to frustration. We have collected a few easy tips to make the most out of it.
Incubeta Ignite X The Planet Mark - From Talk to ActionIncubeta NMPi
Dave Carlos from the Planet Mark takes us through #ADecadeOfaction, exploring how businesses can bring sustainability policies into their work, without fear of 'greenwashing' in 2020 and beyond. An interesting look into how to 'sell' sustainability whilst keeping the purpose at heart.
Lessons from a life in advertising. The emotional highs of working in the creative industries blind you to the poor decisions you can so easily make.
So in an effort to help anyone starting out make better moves. I’ve summed up a few hard earned life experiences my younger self could have done with knowing about.
1. The document describes the journey of a company that pivoted from a failing business focused on the gay community to focusing on design and becoming the largest global design marketplace.
2. Key events included raising $8 million in Series A funding in March 2011, reaching 1 million members in just 5 months after launching in June 2011, and acquiring another company and launching in Germany in early 2012.
3. By the end of 2012, the company was on a $100 million+ pace with over 3 million members, selling over 111,000 products per month and becoming one of the fastest growing e-commerce companies.
1. The document describes the journey of a company that pivoted from a failing business focused on the gay community to focusing on design and becoming the largest global design marketplace.
2. Key events included raising $8 million in Series A funding in March 2011, reaching 1 million members in just 5 months after launching in June 2011, and acquiring another company and launching in Germany in early 2012.
3. By the end of 2012, the company was on a pace to exceed $100 million in revenue and had sold over 1 million products in its first 9 months.
Positive Change Maker Interview: Matt HockingMichael Kurz
Matt Hocking is a designer who founded Leap, a sustainable design agency, in 2004 to promote positive change through environmentally friendly design practices. He was initially told his business model would fail, but Leap is now in its 15th year. Hocking feels he has helped pioneer sustainable design and champions the B Corp movement. Experiences like visiting communities in the Sinai Desert impacted by climate change reinforced his commitment to the work. He encourages focusing on collaboration to address global issues and finding inspiration through connecting with nature.
This is a guide of why change so often fails. It also explains how to implement successful change. Most importantly is goes over the 5 major change methodologies. In effect each methodology is unique to the of change you want to implement
This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.
Incubeta Ignite X The Planet Mark - From Talk to ActionIncubeta NMPi
Dave Carlos from the Planet Mark takes us through #ADecadeOfaction, exploring how businesses can bring sustainability policies into their work, without fear of 'greenwashing' in 2020 and beyond. An interesting look into how to 'sell' sustainability whilst keeping the purpose at heart.
Lessons from a life in advertising. The emotional highs of working in the creative industries blind you to the poor decisions you can so easily make.
So in an effort to help anyone starting out make better moves. I’ve summed up a few hard earned life experiences my younger self could have done with knowing about.
1. The document describes the journey of a company that pivoted from a failing business focused on the gay community to focusing on design and becoming the largest global design marketplace.
2. Key events included raising $8 million in Series A funding in March 2011, reaching 1 million members in just 5 months after launching in June 2011, and acquiring another company and launching in Germany in early 2012.
3. By the end of 2012, the company was on a $100 million+ pace with over 3 million members, selling over 111,000 products per month and becoming one of the fastest growing e-commerce companies.
1. The document describes the journey of a company that pivoted from a failing business focused on the gay community to focusing on design and becoming the largest global design marketplace.
2. Key events included raising $8 million in Series A funding in March 2011, reaching 1 million members in just 5 months after launching in June 2011, and acquiring another company and launching in Germany in early 2012.
3. By the end of 2012, the company was on a pace to exceed $100 million in revenue and had sold over 1 million products in its first 9 months.
Positive Change Maker Interview: Matt HockingMichael Kurz
Matt Hocking is a designer who founded Leap, a sustainable design agency, in 2004 to promote positive change through environmentally friendly design practices. He was initially told his business model would fail, but Leap is now in its 15th year. Hocking feels he has helped pioneer sustainable design and champions the B Corp movement. Experiences like visiting communities in the Sinai Desert impacted by climate change reinforced his commitment to the work. He encourages focusing on collaboration to address global issues and finding inspiration through connecting with nature.
This is a guide of why change so often fails. It also explains how to implement successful change. Most importantly is goes over the 5 major change methodologies. In effect each methodology is unique to the of change you want to implement
This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.
Ready to build culture from the ground up? DH hosted a lunch-and-learn session on how culture can impact the success of your growing organization.
Together, we discussed the burning culture questions that keep you up at night such as:
• How to create and maintain a productive company culture as you scale
• How to resolve problematic areas that do not embody desired culture
• How to hire for and measure performance based on culture
In attendance were founders looking to develop a strong company culture from the start and leaders in Employee Experience, HR, Talent Management, Learning and Development, and People Operations.
To bring our coaches to your organization for a workshop, email us: culture@deliveringhappiness.com
Learn more: http://deliveringhappiness.com/services/
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Uncomfortable Talk #5: THE AGE OF TRANSITIONcheckdisout
Never before have we been in such a state of transition in so many aspects of life. While we are reaching with one foot towards the future, the other still seems somewhat rooted in the present whether that be culture, media , science, industry, business.
Marc, Matthias & Matthias (3M) will explore the Age of Transition, examining what drives it, motivates it and prevents it from fulfillment and how that affects us in our various aspects of life.
Uncomfortable Talks is a series of provocative and inspirational speeches about marketing & innovation and curated by LHBS lhbs.at .
Find out more about them at: checkdisout.com/
Matthias Abel
is the founder of Wirtschaftswunder. He has worked as a strategy and innovation consultant with agencies like Springer & Jacoby, Trendbuero, TBWA\ and Sturm und Drang before founding his own consultancy for research and development in 2004. During his time with Wirtschaftswunder Matthias has worked for national and international clients like Beiersdorf, Head, Sony PlayStation, HDI, Deutsche Post, Häagen Dazs, Tchibo and many others.
Matthias holds a degree as a Master of Arts in literature, economics and psychology.
Marc Schäfer
Marc is a trained morphological market researcher. Previously, he led agency group Counterpart as managing director and was head of planning and market research. He has successfully helped corporations in diverse fields to position their brands and offerings on the market in a relevant way. Since 2011 Marc is a freelance research and strategy consultant and partner of Wirtschatfswunder.
Marc holds a degree in marketing-communications, complimented by a MBA degree in business design.
Matthias Weber
is the founder of Checkdisout. He has worked on the intersection between research, strategy and creation since 2005.
Before, Matthias worked as a freelance trend consultant for both agencies and clients including brands such as Ford, Head, Allianz, Deutsche Post. As part of the PSFK network he headed up the company‘s operations on the German Market, serving clients including Apple, BMW Group, SK Telecom and Tchibo.
He holds a degree in Media Arts and Design from Bauhaus-University Weimar.
Image Credits:
Image Source: http://www.adfero.com/wp-content/uploads/2010/11/Crowdsourcing.jpg
http://www.flickr.com/photos/elkit/4630250506/sizes/o/in/photostream/
http://www.saunapool24.de/bilder/produkte/gross/Rindenscheibe-Keinen-Schweiss-aufs-Holz-BxHxT-ca-490x200x20-mm.png
http://www.oceansbridge.com/paintings/german/Michelangelo_Buonarroti_017-corrected_OBNP2009-Y06533.jpg
Image Source: http://flagpedia.net/data/flags/ultra/de.png
http://www.flowtown.com/blog/the-2010-social-networking-map
http://www.miabirk.com/blog/wp-content/uploads/2010/12/Times-Square-Bike-Lane.jpg
http://images.huffingtonpost.com/2009-05-25-pastedGraphic.jpg
http://www.flickr.com/photos/midweekpost/325711281/sizes/l/in/photostream/
http://www.flickr.com/photos/37005493@N04/3838953334/s
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAYali Bullock
This document outlines 10 lessons the author learned about social media from her experience working in marketing and communications roles. The lessons include tips like responding quickly to crises, monitoring conversations, focusing on customer acquisition over fan growth, and emphasizing that every employee can influence a brand's image. The concluding lesson is that social media requires integration with broader marketing strategies and will continue changing how advertising works.
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.
The document discusses various topics related to copywriting and evolving media, including the death of advertising, crowdsourcing content, social media campaigns, and endlines. It provides several case studies of companies that have used crowdsourcing for content, including Coca-Cola receiving over 3,600 submissions for an Asia campaign brief from the creative community. The document also examines whether large budgets are still needed for campaigns, pointing to examples like a campaign that raised over $100,000 with a small budget. It concludes by exploring what makes a good endline or slogan, quoting various advertising experts on how endlines should be memorable and represent the brand.
A marketeers brief guide to improving your social media performanceSHumphrey123
The document discusses how social media is increasingly important for businesses and provides tips for using social media effectively. It notes that over 1 in 7 people use Facebook and 200 billion tweets are sent per year. It then provides advice on building relationships, engaging audiences, creating relevant content, measuring success, and using different social media platforms like Facebook, Twitter, Instagram, and LinkedIn. The overall message is that social media is a critical way for brands to connect with customers and build their presence if used strategically and with a focus on quality engagement over hard sales.
This document discusses best practices for customer service in the modern era. It outlines five levels of customer issues from critical failures to general feedback. It also discusses three main channels for customer communication: text, voice, and face-to-face. Finally, it provides five methods for resolving customer issues, focusing on apologizing, resolving the problem, offering refunds or discounts, giving freebies, and asking for advice to turn critics into advocates. The overall message is that excellent customer service is crucial for business success through positive word of mouth.
Chris Ward provides advice on digital campaigns and fundraising in the modern era. Some key points:
1) Identify a moment when many potential supporters will be engaged in an event and use that "moment" as an opportunity to launch a campaign or fundraising goal.
2) Keep the goal simple, like raising money or gaining more supporters.
3) Provide an easy platform for people to participate in reaching the goal.
4) Have the final result ready to announce through major broadcast channels to capitalize on the momentum of the "moment".
Do you have what it takes to be a CEO? Can you make the same decisions these famous CEOs did in tough situations? Test your ability to be the next great CEO!
This document discusses improving communications by making messages more relevant. It suggests focusing communications on specific target audiences and addressing what's in it for them, barriers they may face, and making messages timely. The document also recommends creating responsive messages by listening to audiences and being helpful, revealing new insights, and refreshing messages with personality, emotions, and opinions to drive action. The goal is messaging that is rewarding, realistic, real-time, revealing, responsive, and refreshing.
This document introduces the co-founders and team of an advertising agency called BottleOpeners. It provides backgrounds on the co-founders, who all have extensive experience working at Lowe Lintas previously. It then summarizes some of the clients and work the agency has done for brands such as Gionee mobiles, Future Brands fashion labels, Wild Water beverages, and others. Videos and examples of campaigns are linked. The document also introduces the agency's digital consulting wing.
VIDEO: https://vimeo.com/94589063
As designers, we constantly manage the chaos of mastering a craft, being diverse, all the while trying to differentiate ourselves and adapting our processes and deliverables in an industry that changes at lightening speeds.
As if the web wasn’t difficult enough, the advent of mobile product design and service design has created an entirely new industry and career paths, completely disrupting everything we knew about engagements, processes, deliverables, and expectations of design teams and agencies.
Face it, the industry is constantly changing and so should we. Let's learn to embrace change and use it to intentionally position ourselves for constant reinvention and how to fashion the skills and environments necessary for creating meaningful products in the modern age and beyond.
Presented at MobileCamp Chicago 2014
Wether you're a freelance designer, or you're working in-house for a design agency or company, you need to be passionate about what you do. In this presentation I'm trying to help upping your passion by a variety of do's and don'ts.
The document discusses the differing views of poets Rupert Brooke and Wilfred Owen on war. Brooke, writing before experiencing war firsthand, idealized and romanticized war in his poetry. Owen, a soldier in WWI, portrayed the gory and horrific realities of war in his poetry, aiming to dispel the notion that dying for one's country is an honorable act. While Brooke saw glory and honor in sacrificing for one's nation, Owen highlighted the suffering and violent death that war truly entails.
This document discusses how to drive change in manufacturing processes. It recommends three steps to introduce change: 1) talk about it, 2) make a video about it, and 3) work towards it. It then explores reasons for change such as improving processes to meet growing demand. The document advocates for continuous improvement by understanding current performance, eliminating obstacles, and learning from successes and failures. Change is framed as an ongoing process involving data analysis, employee engagement, and incremental advances.
Branding Passion: How to Create a Compelling Campaign for Social ChangeRule29
How can we use design to create positive social change? As creatives we have the ability to shift perspective and to create impact. But making this impact can't only happen with passion - there needs to be a strategic and defined process to carry the concept to real successful outcomes while not overwhelming you.
In this session, we take you through our approach and project samples like our Wheels4Water project which has helped bring safe water to thousands of people in Uganda. In the end you will see how doing these types of projects can change you, your company and how YOU see the world.
The document summarizes the good, bad, and ugly aspects of using social media. The good includes reaching large audiences with small budgets and allowing customers to market for you. The bad is using it improperly by focusing on the wrong metrics and not integrating it into branding strategies. The ugly includes inappropriate reactions on social media during crises that amplify minor issues. Overall, it emphasizes the importance of consistent branding, listening to customers, transparency during crises, and using social media as a conversation rather than one-way messaging.
Scalable leadership is what enables your business to grow. It is all about asking the questions, getting the answers and making better decisions. It is about a dialogue, which in a chaotic world enables you to find the unidentified possibilities and turn them into better business.
Ready to build culture from the ground up? DH hosted a lunch-and-learn session on how culture can impact the success of your growing organization.
Together, we discussed the burning culture questions that keep you up at night such as:
• How to create and maintain a productive company culture as you scale
• How to resolve problematic areas that do not embody desired culture
• How to hire for and measure performance based on culture
In attendance were founders looking to develop a strong company culture from the start and leaders in Employee Experience, HR, Talent Management, Learning and Development, and People Operations.
To bring our coaches to your organization for a workshop, email us: culture@deliveringhappiness.com
Learn more: http://deliveringhappiness.com/services/
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Uncomfortable Talk #5: THE AGE OF TRANSITIONcheckdisout
Never before have we been in such a state of transition in so many aspects of life. While we are reaching with one foot towards the future, the other still seems somewhat rooted in the present whether that be culture, media , science, industry, business.
Marc, Matthias & Matthias (3M) will explore the Age of Transition, examining what drives it, motivates it and prevents it from fulfillment and how that affects us in our various aspects of life.
Uncomfortable Talks is a series of provocative and inspirational speeches about marketing & innovation and curated by LHBS lhbs.at .
Find out more about them at: checkdisout.com/
Matthias Abel
is the founder of Wirtschaftswunder. He has worked as a strategy and innovation consultant with agencies like Springer & Jacoby, Trendbuero, TBWA\ and Sturm und Drang before founding his own consultancy for research and development in 2004. During his time with Wirtschaftswunder Matthias has worked for national and international clients like Beiersdorf, Head, Sony PlayStation, HDI, Deutsche Post, Häagen Dazs, Tchibo and many others.
Matthias holds a degree as a Master of Arts in literature, economics and psychology.
Marc Schäfer
Marc is a trained morphological market researcher. Previously, he led agency group Counterpart as managing director and was head of planning and market research. He has successfully helped corporations in diverse fields to position their brands and offerings on the market in a relevant way. Since 2011 Marc is a freelance research and strategy consultant and partner of Wirtschatfswunder.
Marc holds a degree in marketing-communications, complimented by a MBA degree in business design.
Matthias Weber
is the founder of Checkdisout. He has worked on the intersection between research, strategy and creation since 2005.
Before, Matthias worked as a freelance trend consultant for both agencies and clients including brands such as Ford, Head, Allianz, Deutsche Post. As part of the PSFK network he headed up the company‘s operations on the German Market, serving clients including Apple, BMW Group, SK Telecom and Tchibo.
He holds a degree in Media Arts and Design from Bauhaus-University Weimar.
Image Credits:
Image Source: http://www.adfero.com/wp-content/uploads/2010/11/Crowdsourcing.jpg
http://www.flickr.com/photos/elkit/4630250506/sizes/o/in/photostream/
http://www.saunapool24.de/bilder/produkte/gross/Rindenscheibe-Keinen-Schweiss-aufs-Holz-BxHxT-ca-490x200x20-mm.png
http://www.oceansbridge.com/paintings/german/Michelangelo_Buonarroti_017-corrected_OBNP2009-Y06533.jpg
Image Source: http://flagpedia.net/data/flags/ultra/de.png
http://www.flowtown.com/blog/the-2010-social-networking-map
http://www.miabirk.com/blog/wp-content/uploads/2010/12/Times-Square-Bike-Lane.jpg
http://images.huffingtonpost.com/2009-05-25-pastedGraphic.jpg
http://www.flickr.com/photos/midweekpost/325711281/sizes/l/in/photostream/
http://www.flickr.com/photos/37005493@N04/3838953334/s
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAYali Bullock
This document outlines 10 lessons the author learned about social media from her experience working in marketing and communications roles. The lessons include tips like responding quickly to crises, monitoring conversations, focusing on customer acquisition over fan growth, and emphasizing that every employee can influence a brand's image. The concluding lesson is that social media requires integration with broader marketing strategies and will continue changing how advertising works.
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.
The document discusses various topics related to copywriting and evolving media, including the death of advertising, crowdsourcing content, social media campaigns, and endlines. It provides several case studies of companies that have used crowdsourcing for content, including Coca-Cola receiving over 3,600 submissions for an Asia campaign brief from the creative community. The document also examines whether large budgets are still needed for campaigns, pointing to examples like a campaign that raised over $100,000 with a small budget. It concludes by exploring what makes a good endline or slogan, quoting various advertising experts on how endlines should be memorable and represent the brand.
A marketeers brief guide to improving your social media performanceSHumphrey123
The document discusses how social media is increasingly important for businesses and provides tips for using social media effectively. It notes that over 1 in 7 people use Facebook and 200 billion tweets are sent per year. It then provides advice on building relationships, engaging audiences, creating relevant content, measuring success, and using different social media platforms like Facebook, Twitter, Instagram, and LinkedIn. The overall message is that social media is a critical way for brands to connect with customers and build their presence if used strategically and with a focus on quality engagement over hard sales.
This document discusses best practices for customer service in the modern era. It outlines five levels of customer issues from critical failures to general feedback. It also discusses three main channels for customer communication: text, voice, and face-to-face. Finally, it provides five methods for resolving customer issues, focusing on apologizing, resolving the problem, offering refunds or discounts, giving freebies, and asking for advice to turn critics into advocates. The overall message is that excellent customer service is crucial for business success through positive word of mouth.
Chris Ward provides advice on digital campaigns and fundraising in the modern era. Some key points:
1) Identify a moment when many potential supporters will be engaged in an event and use that "moment" as an opportunity to launch a campaign or fundraising goal.
2) Keep the goal simple, like raising money or gaining more supporters.
3) Provide an easy platform for people to participate in reaching the goal.
4) Have the final result ready to announce through major broadcast channels to capitalize on the momentum of the "moment".
Do you have what it takes to be a CEO? Can you make the same decisions these famous CEOs did in tough situations? Test your ability to be the next great CEO!
This document discusses improving communications by making messages more relevant. It suggests focusing communications on specific target audiences and addressing what's in it for them, barriers they may face, and making messages timely. The document also recommends creating responsive messages by listening to audiences and being helpful, revealing new insights, and refreshing messages with personality, emotions, and opinions to drive action. The goal is messaging that is rewarding, realistic, real-time, revealing, responsive, and refreshing.
This document introduces the co-founders and team of an advertising agency called BottleOpeners. It provides backgrounds on the co-founders, who all have extensive experience working at Lowe Lintas previously. It then summarizes some of the clients and work the agency has done for brands such as Gionee mobiles, Future Brands fashion labels, Wild Water beverages, and others. Videos and examples of campaigns are linked. The document also introduces the agency's digital consulting wing.
VIDEO: https://vimeo.com/94589063
As designers, we constantly manage the chaos of mastering a craft, being diverse, all the while trying to differentiate ourselves and adapting our processes and deliverables in an industry that changes at lightening speeds.
As if the web wasn’t difficult enough, the advent of mobile product design and service design has created an entirely new industry and career paths, completely disrupting everything we knew about engagements, processes, deliverables, and expectations of design teams and agencies.
Face it, the industry is constantly changing and so should we. Let's learn to embrace change and use it to intentionally position ourselves for constant reinvention and how to fashion the skills and environments necessary for creating meaningful products in the modern age and beyond.
Presented at MobileCamp Chicago 2014
Wether you're a freelance designer, or you're working in-house for a design agency or company, you need to be passionate about what you do. In this presentation I'm trying to help upping your passion by a variety of do's and don'ts.
The document discusses the differing views of poets Rupert Brooke and Wilfred Owen on war. Brooke, writing before experiencing war firsthand, idealized and romanticized war in his poetry. Owen, a soldier in WWI, portrayed the gory and horrific realities of war in his poetry, aiming to dispel the notion that dying for one's country is an honorable act. While Brooke saw glory and honor in sacrificing for one's nation, Owen highlighted the suffering and violent death that war truly entails.
This document discusses how to drive change in manufacturing processes. It recommends three steps to introduce change: 1) talk about it, 2) make a video about it, and 3) work towards it. It then explores reasons for change such as improving processes to meet growing demand. The document advocates for continuous improvement by understanding current performance, eliminating obstacles, and learning from successes and failures. Change is framed as an ongoing process involving data analysis, employee engagement, and incremental advances.
Branding Passion: How to Create a Compelling Campaign for Social ChangeRule29
How can we use design to create positive social change? As creatives we have the ability to shift perspective and to create impact. But making this impact can't only happen with passion - there needs to be a strategic and defined process to carry the concept to real successful outcomes while not overwhelming you.
In this session, we take you through our approach and project samples like our Wheels4Water project which has helped bring safe water to thousands of people in Uganda. In the end you will see how doing these types of projects can change you, your company and how YOU see the world.
The document summarizes the good, bad, and ugly aspects of using social media. The good includes reaching large audiences with small budgets and allowing customers to market for you. The bad is using it improperly by focusing on the wrong metrics and not integrating it into branding strategies. The ugly includes inappropriate reactions on social media during crises that amplify minor issues. Overall, it emphasizes the importance of consistent branding, listening to customers, transparency during crises, and using social media as a conversation rather than one-way messaging.
Scalable leadership is what enables your business to grow. It is all about asking the questions, getting the answers and making better decisions. It is about a dialogue, which in a chaotic world enables you to find the unidentified possibilities and turn them into better business.
Similar to How to approach a redesign, the modern way. (20)
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
2. Source: Vitaly Dulenko
FACT
→
Redesigns are
changes and people
don’t like changes.
People don’t like them for two reasons:
1) Changes require efforts to make
2) People don’t know what to expect
from changes.
6. Source: Lisa Yang
STEP 1.
→
Introduce change
in increments.
Being pushed out of one's comfort
zone isn’t usually a pleasant experience
in the beginning. Allow a smooth
onboarding.
7. Source: Dawson Whitfield
STEP 2.
→
Keep communicating
your values.
Values act as the why behind the brand.
They're why you're working towards your
vision, and why you're dedicated to your
mission.
8. Source: Dawson Whitfield
STEP 3.
→
Integrate criticism and
comments into the
overall process.
Know how to work, accept and elaborate
upon criticism. Use humor to turn a
negative situation into a positive
experience.
9. NEWMONDAY.CO
THAT´S ALL FOLKS
Happy redesign!
A big thank to the sources:
Vitaly Dulenko
Wolff Olins
Tom Clarke
Lisa Yang
Dawson Whitfield
Amanda Bowman