SlideShare a Scribd company logo
→NEWMONDAY.CO
DESIGN
The Redesign: 

a modern
happy tale.
Source: Vitaly Dulenko
FACT
→
Redesigns are
changes and people
don’t like changes.


People don’t like them for two reasons:
1) Changes require efforts to make 

2) People don’t know what to expect
from changes.
NEWMONDAY.CO
So, how can we
approach a redesign
happily?
UBER LOGO
Source: Wolff Olins
→
MAILCHIMP
Source: Tom Clarke
→
Source: Lisa Yang
STEP 1.
→
Introduce change 

in increments.
Being pushed out of one's comfort 

zone isn’t usually a pleasant experience 

in the beginning. Allow a smooth
onboarding.
Source: Dawson Whitfield
STEP 2.
→
Keep communicating
your values.
Values act as the why behind the brand.
They're why you're working towards your
vision, and why you're dedicated to your
mission.
Source: Dawson Whitfield
STEP 3.
→
Integrate criticism and
comments into the
overall process.
Know how to work, accept and elaborate
upon criticism. Use humor to turn a
negative situation into a positive
experience.
NEWMONDAY.CO
THAT´S ALL FOLKS
Happy redesign!
A big thank to the sources:

Vitaly Dulenko

Wolff Olins

Tom Clarke

Lisa Yang

Dawson Whitfield

Amanda Bowman

NEWMONDAY.CO
So, how can we
approach a redesign
happily?

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How to approach a redesign, the modern way.