SlideShare a Scribd company logo
How The Meaning Of CX Continues To Evolve | Blackchair
CX has grown alongside technological advancements over the years We
explain what triggered this change and what CX will come to mean in
the future.
Thanks to modern technology and the effects of the pandemic, the idea
of CX continues to evolve.
This change to what CX means could have significant implications on
how we handle all functions within this space going forward, and
organizations that don’t keep up will fall behind their competitors.
Factors that drive the evolution of CX
CCaaS is expanding into new areas
CCaaS solutions are expanding into new adjacencies and incorporating
new customer touchpoints into the journey.
For example, CCaaS solutions are starting to provide workforce
management apps as native services where they used to be add-ons.
Most CCaaS solutions have also grown in scope and complexity, with
CX automation enabling seamless capabilities and self-service, allowing
more flexibility for agents and engineers.
Providers are offering different products
A few years ago, CX was tied to an automatic call distributor that
leveraged the same infrastructure as the PBX add-on application.
Providers, however, have shifted from physical infrastructure such as
servers and circuits to cloud-based solutions, like CCaaS.
The use of specialized solutions provided CX centers with advanced
features, integrations, scale, and implementations.
Alternatively, many of these providers are building bespoke solutions
for customer engagement using a communications platform as a service
(CPaaS).
This means that the new norm of CX infrastructure is set to shift from
on-premise systems to cloud-based.
Digital continues to evolve
Digital channels are rapidly surpassing on-premise systems in preference
and popularity.
Certain CCaaS providers are providing digital-first solutions to account
for the growing preferences of both customers and CX centers.
Customers are now far more likely to refer to an app, website, or social
media rather than using a phone because they are far more convenient
communication options.
Several industry-wide factors are driving a change in the CX industry, in
turn forcing us to rethink our strategy and methods moving forward.
The industry is morphing into a cloud-based, digital-first experience. In
the next few years, we can expect CX to encompass even more channels,
and we can expect automation to play a much bigger role in optimizing
workflows.
This means that CX centers need to reallocate their resources to meet
the demands of the new norm.

More Related Content

Similar to How The Meaning Of CX Continues To Evolve - Blackchair

How Telecoms Can Adjust To The Reality Of The Digital Era
How Telecoms Can Adjust To The Reality Of The Digital EraHow Telecoms Can Adjust To The Reality Of The Digital Era
How Telecoms Can Adjust To The Reality Of The Digital Era
Comarch
 
Cloud Services Essentials for CSPs from IBM
Cloud Services Essentials for CSPs from IBMCloud Services Essentials for CSPs from IBM
Cloud Services Essentials for CSPs from IBM
IBMTelecom
 
Choose CX Migration Over Adding Bolt On Channels - Blackchair.docx
Choose CX Migration Over Adding Bolt On Channels - Blackchair.docxChoose CX Migration Over Adding Bolt On Channels - Blackchair.docx
Choose CX Migration Over Adding Bolt On Channels - Blackchair.docx
Blackchair
 
Migrating SAP workloads on AWS.pdf
Migrating SAP workloads on AWS.pdfMigrating SAP workloads on AWS.pdf
Migrating SAP workloads on AWS.pdf
Anil
 
Demystifying Cloud Services - A Gateway to Digital Transformation.pptx
Demystifying Cloud Services - A Gateway to Digital Transformation.pptxDemystifying Cloud Services - A Gateway to Digital Transformation.pptx
Demystifying Cloud Services - A Gateway to Digital Transformation.pptx
poojalate59
 
Need help with AWS migration_ Techwave can make it easy - Techwave.pdf
Need help with AWS migration_ Techwave can make it easy - Techwave.pdfNeed help with AWS migration_ Techwave can make it easy - Techwave.pdf
Need help with AWS migration_ Techwave can make it easy - Techwave.pdf
Anil
 
Could Service Provider Forum
Could Service Provider ForumCould Service Provider Forum
Could Service Provider Forum
Glen Koskela
 
Cloud computing CXO's guide
Cloud computing CXO's guideCloud computing CXO's guide
Cloud computing CXO's guide
Aspire Systems
 
Migrating SAP workloads on AWS_ A blessing for CTOs and CIOs.pdf
Migrating SAP workloads on AWS_ A blessing for CTOs and CIOs.pdfMigrating SAP workloads on AWS_ A blessing for CTOs and CIOs.pdf
Migrating SAP workloads on AWS_ A blessing for CTOs and CIOs.pdf
Anil
 
Container ecosystem based PaaS solution for Telco Cloud Analysis and Proposal
Container ecosystem based PaaS solution for Telco Cloud Analysis and ProposalContainer ecosystem based PaaS solution for Telco Cloud Analysis and Proposal
Container ecosystem based PaaS solution for Telco Cloud Analysis and Proposal
Krishna-Kumar
 
IBM Becoming a Cloud Service Provider White Paper
IBM Becoming a Cloud Service Provider White PaperIBM Becoming a Cloud Service Provider White Paper
IBM Becoming a Cloud Service Provider White PaperMauricio Godoy
 
Cloud report q4 2011
Cloud report q4 2011Cloud report q4 2011
Cloud report q4 2011Mathias Ekman
 
The Digital Telecom. Cloud Services
The Digital Telecom. Cloud ServicesThe Digital Telecom. Cloud Services
The Digital Telecom. Cloud Services
Parviz Iskhakov
 
Next-Generation Communications Platform as a Service
Next-Generation Communications Platform as a ServiceNext-Generation Communications Platform as a Service
Next-Generation Communications Platform as a Service
Enablex io
 
Chithrai Mani Director of Architecture and Delivery - Talking About Cloud Ser...
Chithrai Mani Director of Architecture and Delivery - Talking About Cloud Ser...Chithrai Mani Director of Architecture and Delivery - Talking About Cloud Ser...
Chithrai Mani Director of Architecture and Delivery - Talking About Cloud Ser...
Chithrai Selvakumar Mani
 
sap-cx.pdf
sap-cx.pdfsap-cx.pdf
sap-cx.pdf
Anil
 
The Evolution of Software as a Service (SaaS) (1).pdf
The Evolution of Software as a Service (SaaS) (1).pdfThe Evolution of Software as a Service (SaaS) (1).pdf
The Evolution of Software as a Service (SaaS) (1).pdf
Bahaa Al Zubaidi
 
A Brief Introduction to a Digital Experience Platform (DXP)
A Brief Introduction to a Digital Experience Platform (DXP)A Brief Introduction to a Digital Experience Platform (DXP)
A Brief Introduction to a Digital Experience Platform (DXP)
Pimcore
 

Similar to How The Meaning Of CX Continues To Evolve - Blackchair (20)

How Telecoms Can Adjust To The Reality Of The Digital Era
How Telecoms Can Adjust To The Reality Of The Digital EraHow Telecoms Can Adjust To The Reality Of The Digital Era
How Telecoms Can Adjust To The Reality Of The Digital Era
 
Cloud Services Essentials for CSPs from IBM
Cloud Services Essentials for CSPs from IBMCloud Services Essentials for CSPs from IBM
Cloud Services Essentials for CSPs from IBM
 
Choose CX Migration Over Adding Bolt On Channels - Blackchair.docx
Choose CX Migration Over Adding Bolt On Channels - Blackchair.docxChoose CX Migration Over Adding Bolt On Channels - Blackchair.docx
Choose CX Migration Over Adding Bolt On Channels - Blackchair.docx
 
Migrating SAP workloads on AWS.pdf
Migrating SAP workloads on AWS.pdfMigrating SAP workloads on AWS.pdf
Migrating SAP workloads on AWS.pdf
 
Demystifying Cloud Services - A Gateway to Digital Transformation.pptx
Demystifying Cloud Services - A Gateway to Digital Transformation.pptxDemystifying Cloud Services - A Gateway to Digital Transformation.pptx
Demystifying Cloud Services - A Gateway to Digital Transformation.pptx
 
Need help with AWS migration_ Techwave can make it easy - Techwave.pdf
Need help with AWS migration_ Techwave can make it easy - Techwave.pdfNeed help with AWS migration_ Techwave can make it easy - Techwave.pdf
Need help with AWS migration_ Techwave can make it easy - Techwave.pdf
 
Could Service Provider Forum
Could Service Provider ForumCould Service Provider Forum
Could Service Provider Forum
 
Cloud computing CXO's guide
Cloud computing CXO's guideCloud computing CXO's guide
Cloud computing CXO's guide
 
Migrating SAP workloads on AWS_ A blessing for CTOs and CIOs.pdf
Migrating SAP workloads on AWS_ A blessing for CTOs and CIOs.pdfMigrating SAP workloads on AWS_ A blessing for CTOs and CIOs.pdf
Migrating SAP workloads on AWS_ A blessing for CTOs and CIOs.pdf
 
Container ecosystem based PaaS solution for Telco Cloud Analysis and Proposal
Container ecosystem based PaaS solution for Telco Cloud Analysis and ProposalContainer ecosystem based PaaS solution for Telco Cloud Analysis and Proposal
Container ecosystem based PaaS solution for Telco Cloud Analysis and Proposal
 
Becoming a cloud service provider
Becoming a cloud service provider Becoming a cloud service provider
Becoming a cloud service provider
 
IBM Becoming a Cloud Service Provider White Paper
IBM Becoming a Cloud Service Provider White PaperIBM Becoming a Cloud Service Provider White Paper
IBM Becoming a Cloud Service Provider White Paper
 
Cloud report q4 2011
Cloud report q4 2011Cloud report q4 2011
Cloud report q4 2011
 
The Digital Telecom. Cloud Services
The Digital Telecom. Cloud ServicesThe Digital Telecom. Cloud Services
The Digital Telecom. Cloud Services
 
Next-Generation Communications Platform as a Service
Next-Generation Communications Platform as a ServiceNext-Generation Communications Platform as a Service
Next-Generation Communications Platform as a Service
 
Chithrai Mani Director of Architecture and Delivery - Talking About Cloud Ser...
Chithrai Mani Director of Architecture and Delivery - Talking About Cloud Ser...Chithrai Mani Director of Architecture and Delivery - Talking About Cloud Ser...
Chithrai Mani Director of Architecture and Delivery - Talking About Cloud Ser...
 
CRAFT Brochure
CRAFT BrochureCRAFT Brochure
CRAFT Brochure
 
sap-cx.pdf
sap-cx.pdfsap-cx.pdf
sap-cx.pdf
 
The Evolution of Software as a Service (SaaS) (1).pdf
The Evolution of Software as a Service (SaaS) (1).pdfThe Evolution of Software as a Service (SaaS) (1).pdf
The Evolution of Software as a Service (SaaS) (1).pdf
 
A Brief Introduction to a Digital Experience Platform (DXP)
A Brief Introduction to a Digital Experience Platform (DXP)A Brief Introduction to a Digital Experience Platform (DXP)
A Brief Introduction to a Digital Experience Platform (DXP)
 

Recently uploaded

Solar Panel For Home Price List In india
Solar Panel For Home Price List In indiaSolar Panel For Home Price List In india
Solar Panel For Home Price List In india
janhaviconaxweb
 
Best steel industrial company LLC in UAE
Best steel industrial company LLC in UAEBest steel industrial company LLC in UAE
Best steel industrial company LLC in UAE
alafnanmetals
 
USCG Quick Guide For Uniform Medals and Ribbons wear and placement.pdf
USCG Quick Guide For Uniform Medals and Ribbons wear and placement.pdfUSCG Quick Guide For Uniform Medals and Ribbons wear and placement.pdf
USCG Quick Guide For Uniform Medals and Ribbons wear and placement.pdf
Pin-iT Military Uniform Tools
 
Bridging the Language Gap The Power of Simultaneous Interpretation in Rwanda
Bridging the Language Gap The Power of Simultaneous Interpretation in RwandaBridging the Language Gap The Power of Simultaneous Interpretation in Rwanda
Bridging the Language Gap The Power of Simultaneous Interpretation in Rwanda
Kasuku Translation Ltd
 
Emmanuel Katto Uganda - A Philanthropist
Emmanuel Katto Uganda - A PhilanthropistEmmanuel Katto Uganda - A Philanthropist
Emmanuel Katto Uganda - A Philanthropist
Marina Costa
 
DOJO Training Center - Empowering Workforce Excellence
DOJO Training Center - Empowering Workforce ExcellenceDOJO Training Center - Empowering Workforce Excellence
DOJO Training Center - Empowering Workforce Excellence
Himanshu
 
eBrand Promotion Full Service Digital Agency Company Profile
eBrand Promotion Full Service Digital Agency Company ProfileeBrand Promotion Full Service Digital Agency Company Profile
eBrand Promotion Full Service Digital Agency Company Profile
ChimaOrjiOkpi
 
Discover How Long Do Aluminum Gutters Last?
Discover How Long Do Aluminum Gutters Last?Discover How Long Do Aluminum Gutters Last?
Discover How Long Do Aluminum Gutters Last?
SteveRiddle8
 
Siddhivinayak temple timings Houston, TX
Siddhivinayak temple timings Houston, TXSiddhivinayak temple timings Houston, TX
Siddhivinayak temple timings Houston, TX
gaurisiddhivinayakte
 
Comprehensive Water Damage Restoration Services
Comprehensive Water Damage Restoration ServicesComprehensive Water Damage Restoration Services
Comprehensive Water Damage Restoration Services
kleenupdisaster
 
Top Challenges Faced by High-Risk Merchants and How to Overcome Them.pptx
Top Challenges Faced by High-Risk Merchants and How to Overcome Them.pptxTop Challenges Faced by High-Risk Merchants and How to Overcome Them.pptx
Top Challenges Faced by High-Risk Merchants and How to Overcome Them.pptx
Merchantech - Payment Processing Services
 
Office Business Furnishings | Office Equipment
Office Business Furnishings |  Office EquipmentOffice Business Furnishings |  Office Equipment
Office Business Furnishings | Office Equipment
OFWD
 
x ray baggage scanner manufacturers in India
x ray baggage scanner manufacturers in Indiax ray baggage scanner manufacturers in India
x ray baggage scanner manufacturers in India
Gujar Industries India Pvt. Ltd
 
The Best Premium IPTV Service Frane.docx
The Best Premium IPTV Service Frane.docxThe Best Premium IPTV Service Frane.docx
The Best Premium IPTV Service Frane.docx
Industry Foods UK
 
Sustainable Solutions for Chemical Waste Disposal by Summerland Environmental...
Sustainable Solutions for Chemical Waste Disposal by Summerland Environmental...Sustainable Solutions for Chemical Waste Disposal by Summerland Environmental...
Sustainable Solutions for Chemical Waste Disposal by Summerland Environmental...
Summerland Environmental
 
SEO For Interior Designers In Delhi.pdf
SEO For Interior  Designers In Delhi.pdfSEO For Interior  Designers In Delhi.pdf
SEO For Interior Designers In Delhi.pdf
SEOServicesinDelhi
 
Greeting powerpoint slide for kids( 4-6 years old)
Greeting powerpoint slide for kids( 4-6 years old)Greeting powerpoint slide for kids( 4-6 years old)
Greeting powerpoint slide for kids( 4-6 years old)
lenguyenthaotrang663
 
Citizen Air Conditioning Services|Air Conditioning Nyc
Citizen Air Conditioning Services|Air Conditioning NycCitizen Air Conditioning Services|Air Conditioning Nyc
Citizen Air Conditioning Services|Air Conditioning Nyc
citizenairconditioni
 
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptxSatrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
RichoRamadhan2
 
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques SupplierAll Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
Trophy-World Malaysia Your #1 Rated Trophy Supplier
 

Recently uploaded (20)

Solar Panel For Home Price List In india
Solar Panel For Home Price List In indiaSolar Panel For Home Price List In india
Solar Panel For Home Price List In india
 
Best steel industrial company LLC in UAE
Best steel industrial company LLC in UAEBest steel industrial company LLC in UAE
Best steel industrial company LLC in UAE
 
USCG Quick Guide For Uniform Medals and Ribbons wear and placement.pdf
USCG Quick Guide For Uniform Medals and Ribbons wear and placement.pdfUSCG Quick Guide For Uniform Medals and Ribbons wear and placement.pdf
USCG Quick Guide For Uniform Medals and Ribbons wear and placement.pdf
 
Bridging the Language Gap The Power of Simultaneous Interpretation in Rwanda
Bridging the Language Gap The Power of Simultaneous Interpretation in RwandaBridging the Language Gap The Power of Simultaneous Interpretation in Rwanda
Bridging the Language Gap The Power of Simultaneous Interpretation in Rwanda
 
Emmanuel Katto Uganda - A Philanthropist
Emmanuel Katto Uganda - A PhilanthropistEmmanuel Katto Uganda - A Philanthropist
Emmanuel Katto Uganda - A Philanthropist
 
DOJO Training Center - Empowering Workforce Excellence
DOJO Training Center - Empowering Workforce ExcellenceDOJO Training Center - Empowering Workforce Excellence
DOJO Training Center - Empowering Workforce Excellence
 
eBrand Promotion Full Service Digital Agency Company Profile
eBrand Promotion Full Service Digital Agency Company ProfileeBrand Promotion Full Service Digital Agency Company Profile
eBrand Promotion Full Service Digital Agency Company Profile
 
Discover How Long Do Aluminum Gutters Last?
Discover How Long Do Aluminum Gutters Last?Discover How Long Do Aluminum Gutters Last?
Discover How Long Do Aluminum Gutters Last?
 
Siddhivinayak temple timings Houston, TX
Siddhivinayak temple timings Houston, TXSiddhivinayak temple timings Houston, TX
Siddhivinayak temple timings Houston, TX
 
Comprehensive Water Damage Restoration Services
Comprehensive Water Damage Restoration ServicesComprehensive Water Damage Restoration Services
Comprehensive Water Damage Restoration Services
 
Top Challenges Faced by High-Risk Merchants and How to Overcome Them.pptx
Top Challenges Faced by High-Risk Merchants and How to Overcome Them.pptxTop Challenges Faced by High-Risk Merchants and How to Overcome Them.pptx
Top Challenges Faced by High-Risk Merchants and How to Overcome Them.pptx
 
Office Business Furnishings | Office Equipment
Office Business Furnishings |  Office EquipmentOffice Business Furnishings |  Office Equipment
Office Business Furnishings | Office Equipment
 
x ray baggage scanner manufacturers in India
x ray baggage scanner manufacturers in Indiax ray baggage scanner manufacturers in India
x ray baggage scanner manufacturers in India
 
The Best Premium IPTV Service Frane.docx
The Best Premium IPTV Service Frane.docxThe Best Premium IPTV Service Frane.docx
The Best Premium IPTV Service Frane.docx
 
Sustainable Solutions for Chemical Waste Disposal by Summerland Environmental...
Sustainable Solutions for Chemical Waste Disposal by Summerland Environmental...Sustainable Solutions for Chemical Waste Disposal by Summerland Environmental...
Sustainable Solutions for Chemical Waste Disposal by Summerland Environmental...
 
SEO For Interior Designers In Delhi.pdf
SEO For Interior  Designers In Delhi.pdfSEO For Interior  Designers In Delhi.pdf
SEO For Interior Designers In Delhi.pdf
 
Greeting powerpoint slide for kids( 4-6 years old)
Greeting powerpoint slide for kids( 4-6 years old)Greeting powerpoint slide for kids( 4-6 years old)
Greeting powerpoint slide for kids( 4-6 years old)
 
Citizen Air Conditioning Services|Air Conditioning Nyc
Citizen Air Conditioning Services|Air Conditioning NycCitizen Air Conditioning Services|Air Conditioning Nyc
Citizen Air Conditioning Services|Air Conditioning Nyc
 
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptxSatrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
 
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques SupplierAll Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
 

How The Meaning Of CX Continues To Evolve - Blackchair

  • 1. How The Meaning Of CX Continues To Evolve | Blackchair CX has grown alongside technological advancements over the years We explain what triggered this change and what CX will come to mean in the future. Thanks to modern technology and the effects of the pandemic, the idea of CX continues to evolve. This change to what CX means could have significant implications on how we handle all functions within this space going forward, and organizations that don’t keep up will fall behind their competitors. Factors that drive the evolution of CX CCaaS is expanding into new areas CCaaS solutions are expanding into new adjacencies and incorporating new customer touchpoints into the journey.
  • 2. For example, CCaaS solutions are starting to provide workforce management apps as native services where they used to be add-ons. Most CCaaS solutions have also grown in scope and complexity, with CX automation enabling seamless capabilities and self-service, allowing more flexibility for agents and engineers. Providers are offering different products A few years ago, CX was tied to an automatic call distributor that leveraged the same infrastructure as the PBX add-on application. Providers, however, have shifted from physical infrastructure such as servers and circuits to cloud-based solutions, like CCaaS. The use of specialized solutions provided CX centers with advanced features, integrations, scale, and implementations. Alternatively, many of these providers are building bespoke solutions for customer engagement using a communications platform as a service (CPaaS). This means that the new norm of CX infrastructure is set to shift from on-premise systems to cloud-based.
  • 3. Digital continues to evolve Digital channels are rapidly surpassing on-premise systems in preference and popularity. Certain CCaaS providers are providing digital-first solutions to account for the growing preferences of both customers and CX centers. Customers are now far more likely to refer to an app, website, or social media rather than using a phone because they are far more convenient communication options. Several industry-wide factors are driving a change in the CX industry, in turn forcing us to rethink our strategy and methods moving forward. The industry is morphing into a cloud-based, digital-first experience. In the next few years, we can expect CX to encompass even more channels, and we can expect automation to play a much bigger role in optimizing workflows. This means that CX centers need to reallocate their resources to meet the demands of the new norm.