How semantic search drives trust and creates authority
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Semantic search bridges the online and offline worlds by mapping the connectivity of our relationships and their impact and ascribing a value score to the connection. The result is that human qualities such as trust, authority and reputation now begin to matter as they help increase visibility in search.
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How semantic search drives trust and creates authority
- 1. HOW SEMANTIC SEARCH DRIVES TRUST AND CREATES AUTHORITY David Amerland http://davidamerland.com Presented at Technical Business Groups (TBC) conference
- 2. Search used to be like this:
- 3. Which means the web used to be like this:
- 4. When everything is compartmentalized it becomes difficult to understand what things really mean or how true they are.
- 5. Websites come and go Say “goodbye” to evil: And“Hello” to friendly:
- 6. Welcome And anyone can be anyone…
- 7. Semantic Search finds and joins the dots of our digital life
- 8. Fleshing out the “who” from the “what”:
- 9. TRUST AND JUST “LIKE THAT” SCORES DETERMINED BY ALGORITHMS AND HUMAN QUALITIES BEGIN TO OVERLAP
- 10. BUILDING TRUST The trust growth curve Assessment Connection Contact Perception
- 11. What does it take? Communication Connectivity
- 12. Time spent building online relationships AmountofDatathatyouproduce Trust Authority Semantic Search Demands Reputation
- 13. Becoming an “Authority” requires: • Identity • Conversations • Sharing • Presence • Relationships • Reputation • Communities/groups
- 14. It all comes together in the Knowledge Graph
- 15. When search only looked at code it was easy to keep online and offline activities separate. Online Pressing Requirement: Clean code and smooth browsing experience Offline Pressing Requirement: increase profits at any cost.
- 16. Now our professional connections define who we are: Source: LinkedIn
- 17. The Online and Offline worlds are converging through our devices
- 18. By bridging the online and offline worlds semantic search makes everything we do matter.
- 19. Resources • <Google Semantic Search> <http://goo.gl/wcL9fS> • <Google+ Hangouts for Business> http://goo.gl/AVWmEh • http://davidamerland.com
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