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How Purpose-Driven Individuals and Businesses Do Better Than Their Competitors

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A sense of purpose is not automatic. Both individuals and businesses need to work hard to create the values and processes that lead to a sense of greater purpose in what they do, which then creates meaning to their work.

Meaningful work leads to more engaged employees and companies that are fully embedded in the communities in which they operate.

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How Purpose-Driven Individuals and Businesses Do Better Than Their Competitors

  1. 1. Purpose How purpose-driven individuals and businesses do better than their competitors
  2. 2. What Is Purpose?
  3. 3. First, a definition • To psychologists, purpose is an abiding intention to achieve a long-term goal that is both personally meaningful and makes a positive mark on the world.
  4. 4. Now, a second one • Philosophers see it a little differently: “He who has a Why to live for can bear almost any How.” – Friedrich Nietzsche
  5. 5. And a third one • Neuroscientists say that: “Purpose in Life (PIL) is a research area that focuses on the interactions between mind and body and the powerful ways in which emotional, mental, social, and spiritual factors can directly affect health.”
  6. 6. Everyone Tells Us We Need “Purpose” In Our Work
  7. 7. We Are Advised To Find A Purpose In Life
  8. 8. But Why? • Why do we need purpose at all?
  9. 9. Humans Are Not Machines
  10. 10. We Need More Than Transactional Behavior To Survive And Thrive
  11. 11. Our Inner World Is Important To Our Success
  12. 12. The Steps That Lead Us Forward Need: Focus
  13. 13. Focus Requires Sustained Attention
  14. 14. A Sense Of Purpose Changes Our Perspective
  15. 15. Perspective Creates Our Perception
  16. 16. Perception Is Created Out Of: Selection Organization Interpretation
  17. 17. A Better Perspective Leads To A Better Perception
  18. 18. A Better Perception Creates Better Behavior
  19. 19. It Is Behavior That Provides A Competitive Advantage
  20. 20. Want To See Some Examples?
  21. 21. Google Beat Everyone In Search Though It Was Late To The Game
  22. 22. Google’s Purpose? “to organize the world's information and make it universally accessible and useful.”
  23. 23. Usain Bolt Overcame Personal Physical Limitations To Become The Fastest Man On The Planet
  24. 24. Usain Bolt’s Purpose? To "become a legend."
  25. 25. In 2015 AirBnB did away with its human resources department
  26. 26. It Focused Instead On: • the essence of the ‘workplace as an experience’ which is where all the elements of work, be it physical, emotional, intellectual, virtual, and aspirational, are carefully orchestrated to inspire employees.
  27. 27. In 2014 Microsoft, Under New Leadership, Rediscovered Its Purpose • Of “empowering every person and every organization on the planet to achieve more”
  28. 28. The Facts: • Deloitte Insights 2020 Global Marketing Trends Report found that purpose-driven companies have 40% higher levels of workforce retention than their competitors. • A study by WeSpire found that Gen-Z is ‘The first generation to prioritize purpose over salary.’ • The Harvard Business Review found that purpose helps “redefine the playing field” in a way that opens up new areas for growth.
  29. 29. Study After Study Reveals That Purpose-Driven Companies Have: Better reputation More evangelists Greater engagement More diversity Greater growth More profit
  30. 30. Purpose Provides Meaning
  31. 31. Meaningful Work And Life Make Us Happier
  32. 32. Happier Individuals (And Companie s) Are aware of their actions
  33. 33. They Are, On The Whole, More Intentional
  34. 34. Are You?

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