How Qype brings businesses and people together
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Qype is a local review site with over a million members generating thousands of reviews per day across Europe. They host real-world events to connect businesses with influential community members called "Qypers", who love discovering new places and sharing feedback. Case studies show how events for 15-30 people generated hundreds of social media posts, photos, and reviews, providing great marketing value to participating businesses. Businesses can also partner with Qype through sponsorships, competitions, and other promotional channels.
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How Qype brings businesses and people together
- 2. Who are we? Qype is the largest local review site in Europe and, in the last five years, we’ve grown a passionate and engaged community
- 3. The Numbers Over a million members, generating thousands of reviews a day 17m unique users across Europe Approx 20m visits per month Market leader in the UK, Germany, France, Italy and Spain Established in 10 countries Available in 7 languages Coverage of more than 160,000 towns and cities worldwide
- 4. So our community isn’t just local , but global
- 5. Our USP? Real life . Qype’s about going out, discovering places and sharing them with other people . Qypers love going behind the scenes, finding somewhere new and meeting business owners. They enjoy giving feedback and love open and transparent business
- 6. Qypers also love to have fun
- 7. So how can businesses tap into that passion?
- 11. Competitions How do you make the restaurant chain, Giraffe, cool and talked about ? Give away an actual giraffe (Yes, that’s the giraffe we gave away)
- 12. Case study: Giraffe competition The prize: adopt Ellish, a giraffe from London Zoo Enter via Twitter, Facebook or email Result: huge viral pick-up , with over 2,000 retweets , 700 emails and more than 400 Facebook likes … … oh, and one very smug giraffe!
- 13. Sponsorship Opportunities Our annual summer party in London (you can see last year’s on the left) We host 2-3 large scale events every year across our key UK cities: London, Brighton, Manchester, Dublin, Birmingham and Edinburgh Nationwide competitions , including targeted communications to our database Previously, we’ve worked with: Virgin Wahanda Amazon JamieOliver.com Lucky Voice
- 14. Our channels (or, where we can shout about you) Thousands of followers across two Twitter accounts Two engaging and popular blogs A vibrant Facebook presence Targeted weekly newsletters to 25,000 London subscribers and 85,000 UK subscribers
- 15. Get in touch: contact UK Community Manager Sarah Drinkwater at sarah@qype.com