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How much is a good serious game costing?
- 1. How much is a good serious costing? Serious Game Expo, 22nd of Novembre 2011
- 2. About the author Founder of Succubus Interactive • Serious games’ pionneer in France • Several dozens of games dedicated to the professionnals • Blog’s editor (non commercial) : www.jeuxserieux.fr • Editor of the serious games manifesto (available for free on the blog) • Viadeo and LinkedIn hubs’ animator • Best French Serious Game 2010
- 3. About the author Key account customers • ERDF • Ministry of Industry • Orange • Symantec • Building French Federation • Manpower Partners • Micropole • Paraschool • Syfadis
- 4. 1. Serious Games 101
- 5. What objective? Maximum simplification of message transmission: • Fun • Easy • Comprehensible • …
- 6. Positioning
- 7. Which uses? Three categories • Training - evaluation • Information – consciousness raising • Promotion - marketing
- 8. Which games? • Story / Scenario • Strategy / Management • Aim / Skilfulness • Action / Reflexes
- 9. 2. Business model / ROI
- 10. Business model • Investment between 20K€ and 200K€ Dependant of the quantity of content and of the desired quality. Other important factors : type of game and used technology. • As for now only few developers have managed to sell serious game “on shelves” • Sold-to-Party let their serious game available for free: – Within their company (formation, sensitisation campaign) – Outside their company (communication, promotion, recruitment) • Return on investment varied and function of serious game’s type
- 11. 3. Understanding what is a GOOD serious game
- 12. Check the content • Sharpness of the message • World an scenario fullness • Liberty of action • Fun • Quality of design
- 13. The 6th ingredient Games’ effectiveness • Teaching serious games Performance • Marketing serious games Spread • Sensitisation serious games Exposure time
- 14. 4. How much does it cost?
- 15. Provider’s answer • Price += Development x nb days • Price += Graphic design x nb days • Price += Sounds x nb days • Price += Game design x nb days • Price += Teaching method x nb days • Price += Project management x nb days • Price += …
- 16. Simpler... Price = Type of game x ( Technology + Quality + Length )
- 17. Eureka Price = J x (T + Q + L) J // Type of game Skilfulness / Aim J = 4000€ Reflection / strategy / management J = 6000€ Scenario J = 8000€ Action J = 10000€ T // EXISTING Technology Flash 2D T=0 Flash 3D or boosted T=1 3D Engine T = 2 (+ licence cost) Bad technology T = 3 (+ licence cost? very bad techno)
- 18. Eureka Price = J x (T + Q + L) Q // Quality Optimisation Price Q=0 Good value for money Q=1 Best quality Q=2 L // Length For every “one-use gaming hour” L += 1
- 19. Cost “per hour” Storytelling J = 8000€ Succubus Technology T=1 Good value for money Q=1 1 gaming hour L=1 Cost = 8000 x (1 + 1 + 1) = 24000€
- 20. Ma Cyber Auto-Entreprise Storytelling + management J = 8000€ + 6000€ Succubus technology T=1 Good value for money Q=1 4 gaming hours L=4 Budget = 14000 x (1 + 1 + 4) = 84000€
- 21. Any questions? laurent.auneau@succubus.fr www.jeuxserieux.fr www.succubus.fr