The document discusses VitaBetter liquid vitamins and their advantages over traditional supplements. VitaBetter vitamins have 10x higher absorption rates and stay in the bloodstream longer due to their liposomal encapsulation technology. They have various clinical studies showing their high absorption rates and ability to lower oxidative stress. The document outlines VitaBetter's marketing strategies like influencer collaborations and sales funnels to grow their online business and reviews case studies and social media testimonials praising the positive effects of their products.
Up to 10X more effective than traditional pills and powders.
Maximum absorption and bioavailability so you get maximum benefits!
No more upset tummy! Easy on your digestive system.
Stress less! Our Better C is clinically proven to reduce oxidative stress.
Up to 10X more effective than traditional pills and powders.
Maximum absorption and bioavailability so you get maximum benefits!
No more upset tummy! Easy on your digestive system.
Stress less! Our Better C is clinically proven to reduce oxidative stress.
Exfuze is Taking the Health industry by Storm! Bill Parcels and over 300+ athletes are promoting this product worldwide. Come join a Winning Team @ www.allnaturaldrink.com - This is a must listen to 5 minute overview call @ 469-272-4644 - Recession Proof Your Life During This Down Economy!
An exciting overview of the hottest new product on the market today. Find out why over 300 professional athletes and hall of famers such as Lawrence Taylor, Chris Arreola, and Randy Couture have added it to their training routines.
Find out why over 300 professional athletes have added eXfuze to their training routines, and why it is the hottest new business opportunity in the country.
This slideshow will share with you our executive summary, identify the problem in the diet market, our solution, business model, our identified competition, distribution channels, marketing strategy, market research, timeline, financial projections, competitive advantages and management team.
Marketing PlanVita-Go, Inc., a division of PepsiCo1. Com.docxinfantsuk
Marketing Plan
Vita-Go, Inc., a division of PepsiCo
1. Company Description
Vita-Go, Inc. is a division of PepsiCo which was formed by Jennifer Stieffenhofer, Christine Stear, Sally Swartz, Ryan Tate, Jonathan Vick, Jaclyn Wisecarver, and Teel Witt to develop, market, and promote a product that is inexpensive and convenient for the consumer to utilize on a daily basis in order to promote wellness. Initially, the line was introduced in the Lynchburg, Virginia market, spread to Maryland within the next 2 years, and to North and South Carolina within the next few years.
To the best of Vita-Go’s knowledge, Vita-Go is the only product/beverage on the market today that, with just one simple twist of a cap and a shake of a bottle, releases a daily dose of vitamins and nutrients equal to a person’s recommended daily intake of vitamins. What also sets the bar high on this product in relation to others is the availability of the product. While most manufacturers feel that their product can only be available in health stores, Vita-Go is not only available in health stores, but also grocery, convenience, and superstores.
2. Strategic Focus and Plan
“This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competency/sustainability competitive advantage” (Kerin, Hartley & Rudelius, p.47) of PepsiCo.
Mission
Vita-Go’s mission is in line with PepsiCo’s mission which is "to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity" (PepsiCo, 2015).
Vision
"Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company” (PepsiCo, 2015).
Performance with Purpose
Just like PepsiCo, “we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability" (PepsiCo, 2015).
Goals
For the next five years, Vita-Go seeks to accomplish the following goals:
· Nonfinancial goals - “As a leading food and beverage company, we believe we can play an important role in helping people lead healthier lives”, (PepsiCo). Vita-Go’s bottle will be manufactured by PepsiCo. PepsiCo, as well as Vita-Go, seeks to achieve a healthier lifestyle by presenting vitamins on the market that allow customers to enjoy their vitamin in-take.
1. To provide a heal ...
Many have tried home-based businesses before; and found that helping change peoples\' lives through Reliv was the most rewarding opportunity they\'ve had!
Success Trainning With Herbalife To Become MillionaireProject Management
The best business opportunity to become a Millionaire. It is very helpfull for Healthy Life.
Please add YM/MSN/Skype: NguyenTatHuu
I will help you! Thanks.
This presentation regarding a case study of the Natureview Farm was created by Tejus Vamshi K of NIT Trichy during a marketing management internship under Prof. Sameer Mathur of IIM Lucknow.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Exfuze is Taking the Health industry by Storm! Bill Parcels and over 300+ athletes are promoting this product worldwide. Come join a Winning Team @ www.allnaturaldrink.com - This is a must listen to 5 minute overview call @ 469-272-4644 - Recession Proof Your Life During This Down Economy!
An exciting overview of the hottest new product on the market today. Find out why over 300 professional athletes and hall of famers such as Lawrence Taylor, Chris Arreola, and Randy Couture have added it to their training routines.
Find out why over 300 professional athletes have added eXfuze to their training routines, and why it is the hottest new business opportunity in the country.
This slideshow will share with you our executive summary, identify the problem in the diet market, our solution, business model, our identified competition, distribution channels, marketing strategy, market research, timeline, financial projections, competitive advantages and management team.
Marketing PlanVita-Go, Inc., a division of PepsiCo1. Com.docxinfantsuk
Marketing Plan
Vita-Go, Inc., a division of PepsiCo
1. Company Description
Vita-Go, Inc. is a division of PepsiCo which was formed by Jennifer Stieffenhofer, Christine Stear, Sally Swartz, Ryan Tate, Jonathan Vick, Jaclyn Wisecarver, and Teel Witt to develop, market, and promote a product that is inexpensive and convenient for the consumer to utilize on a daily basis in order to promote wellness. Initially, the line was introduced in the Lynchburg, Virginia market, spread to Maryland within the next 2 years, and to North and South Carolina within the next few years.
To the best of Vita-Go’s knowledge, Vita-Go is the only product/beverage on the market today that, with just one simple twist of a cap and a shake of a bottle, releases a daily dose of vitamins and nutrients equal to a person’s recommended daily intake of vitamins. What also sets the bar high on this product in relation to others is the availability of the product. While most manufacturers feel that their product can only be available in health stores, Vita-Go is not only available in health stores, but also grocery, convenience, and superstores.
2. Strategic Focus and Plan
“This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competency/sustainability competitive advantage” (Kerin, Hartley & Rudelius, p.47) of PepsiCo.
Mission
Vita-Go’s mission is in line with PepsiCo’s mission which is "to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity" (PepsiCo, 2015).
Vision
"Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company” (PepsiCo, 2015).
Performance with Purpose
Just like PepsiCo, “we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability" (PepsiCo, 2015).
Goals
For the next five years, Vita-Go seeks to accomplish the following goals:
· Nonfinancial goals - “As a leading food and beverage company, we believe we can play an important role in helping people lead healthier lives”, (PepsiCo). Vita-Go’s bottle will be manufactured by PepsiCo. PepsiCo, as well as Vita-Go, seeks to achieve a healthier lifestyle by presenting vitamins on the market that allow customers to enjoy their vitamin in-take.
1. To provide a heal ...
Many have tried home-based businesses before; and found that helping change peoples\' lives through Reliv was the most rewarding opportunity they\'ve had!
Success Trainning With Herbalife To Become MillionaireProject Management
The best business opportunity to become a Millionaire. It is very helpfull for Healthy Life.
Please add YM/MSN/Skype: NguyenTatHuu
I will help you! Thanks.
This presentation regarding a case study of the Natureview Farm was created by Tejus Vamshi K of NIT Trichy during a marketing management internship under Prof. Sameer Mathur of IIM Lucknow.
Similar to How Liposomal Vitamins deliver more. (20)
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
2. 2
The Problem
Americans Spend Billions of $$$ on
Vitamins and Supplements That
Don’t Work.
WHY?
Most vitamin pills and powders are filled with a
ton of artificial ingredients, sugar, and other filler
ingredients.
...and most of all: they aren’t properly
digested or absorbed into your body!
3. 3
3
Your body only absorbs 15-20%
of the average vitamin supplement
FACT:
4. 4
VitaBetter Liquid Vitamins have up to
10X more absorption and
bioavailability than traditional vitamin
supplements
The Solution
AND they stay in your bloodstream
up to 2-3 times longer.
4
That’s why we created something much, much better.
6. 6
6
Our Flagship Product
• The only clinically tested and clinically
proven liposomal vitamin C on the
market
• World Record 95% Absorption Rate
(highest recorded absorption of oral
vitamin C)
• Clinically proven to lower oxidative
stress
7. 7
How do we achieve these
revolutionary results?
How It Works
Liposomal Encapsulation
Liposomal encapsulation is a tiny bubble vesicle that carries
vitamins and nutrients into your bloodstream. It is made out of
the same material as a human cell membrane.
VitaBetter Vitamins are encapsulated to mimic that of a
human cell, which is why they are absorbed at such
amazing rates.
Your body instantly recognizes these “liposomes”, making the
digestion and absorption far easier and more efficient.
8. 8
Market Validation
• A boost in overall use: Increases in
supplement use can be seen among all
ages (see image right).
• According to a Harris poll, 40% of the
population has a hard time swallowing
pills.
Rise in search volume for keyword “liposomal vitamin C” since 2004:
9. 9
9
Biggest
Liposomal
Players
Est. $184.7K/mo
on Amazon
Est. $226.8K/mo
on Amazon
Est. $864K/mo
on Amazon
Est. $8K/mo on
Amazon
The opportunity is massive. While there are some new entrants, the market remains relatively untapped.
Opportunity and Current Competitive Landscape
10. 10
Our Competitive Advantages
Clinical studies - the only clinically
proven liposomal C on the market
Proven absorption, efficacy,
bioavailability and proven to lower
oxidative stress
Naturally produced in the USA - we
do not use any high temperatures,
pressures or solvents.
World record in highest
absorption of oral vitamin C
cGMP Certified for Liposome
Manufacturing: We are the only
company in the world to achieve
this certification
Manufacturer-direct model allows
us to save on costs, resulting in
higher profit margins.
12. 12
Direct To
Consumer
Funnels
Amazon
Affiliate
Marketing
Influencer
Collaborations
Market Adoption Strategy
Currently driving users to
ClickFunnels for sales
funnels and Shopify for our
general e-commerce site.
We will push subscriptions
and bundle sales to
increase AOV and LTV.
We are really beginning to
focus in on this channel and
have an expert consultant
dedicated to growing
revenue. We expect to be
generating $50K/mo in
revenue by 2019.
Using our 18 years of SEO
experience and 8 years of
CPA marketing expertise,
we will be creating valuable
partnerships with various
niche sites to drive
targeted search traffic and
affiliate sales.
We believe influencer
collaborations and
partnerships will provide
immense value in terms of
brand awareness and
bottom-line profits. We have
access to 50K micro-
influencers via partnerships.
13. 13
Product Margins
With solid product margins, we have the ability to test various promotions and pricing strategies.
C Bottle C Box/Packets D3 / B12 Curcumin Glutathione Kids D3
Retail Price $29.99 $39.99 $24.99 $24.99 $29.99 $19.99
CoGS $4.23 $9.38 $3.77 $3.98 $7.88 $3.32
Margin $ $25.76 $30.61 $21.22 $21.01 $22.11 $16.67
Margin % 86% 77% 85% 84% 74% 83%
16. 16
Case Studies
“
”
I have to say the products made by VitaBetter are THE BEST QUALITY hands down. They have such a
high bioavailability (your body can absorb them easily) and they don’t have any of the chemicals or
byproduct that you would find in almost all off the shelf vitamin companies. Let me stress. This vitamin
therapy has CHANGED MY LIFE! I have completely overcome my depression and haven’t had a single
negative thought in a month!! That has NEVER happened before. If you want the BEST quality in product,
VitaBetter has it. Hands down. Try it for yourself!!
-Richard
“
My hemoglobin had been somewhat low(I was slightly anemic) and wasn’t budging much with a
healthier diet but took a jump after using the Liposomal c for a month!!! I believe it has also
strengthened my immune system (along with the healthier food) as I haven’t been sick and has
given me more energy! I wasn’t expecting this kind of benefit! I was even happier when you sent me
the 30% off code and just ordered a bottle! I WILL be bragging about your supplement as being a
powerful weapon in my immune modulating arsonel! Thank you!
-Lisa Abbott