Unless you’ve been living under a rock, you’ve probably heard that if you want a successful brand you have to have a clear brand message that will compel your audience to take action. However, you’re probably struggling to clarify your message to ensure your audience hangs on to every word you have to say. In this talk, you’ll learn to do exactly that. Through an in-depth analysis of what made John Wick a hit movie, you’ll learn the formula you need to transform the way you talk about who your brand is, what your brand does, and your brand’s unique value proposition. (At the very least, you’ll hear a lot of John Wick references.)

1. BRAND
MESSANGINGHow John Wick Can Help You Create a Blockbuster
Brand

2. “Peopl e do n ’t b u y
what you do, but why
y o u d o i t . ”
- SI MON SINEK

3. B u t H O W d o y o u
e x p r e s s y o u r W H Y ?

4. NOTHING EFFS
UP A BRAND
FASTER THAN
CONFUSING
MESSAGING.

5. EXPRESS
YOUR WHY
WITH A
KICKASS
STORY.

6. S o m i n d - b l o w i n g
i t h u r t s

7. J o h n W i c k h a s
a n a p p r o a c h t o
t e l l y o u r s t o r y .

8. WHO IS THIS
CLOWN?

9. HIEN LAM
BAD
MOTHERF*CKER
BRAND
STRATEGIST
PODCASTER
BURRITO
LOVER

10. MAJOR
SPOILER
ALERT!!!

11. E l e m e n t I I
T H E
H E R O

12. E l e m e n t I I
T H E
V I L L A I N

13. E l e m e n t I I I
T H E
T R I G G E R

14. E l e m e n t I V
T H E
C A L L T O A C T I O N

15. E l e m e n t V
T H E
I N N E R - S T R U G G L E

16. E l e m e n t V I
T H E
G U I D E

17. E l e m e n t V I I
T H E
P L A N O F A C T I O N

18. E l e m e n t V I I I
T H E
D A N G E R S

19. E l e m e n t I X
T H E
S H O W D O W N

20. E l e m e n t X
T H E H A P P I L Y
E V E R A F T E R

21. Y o u r M e s s a g e i s a
B a t t l e f i e l d

22. B e f o r e y o u t h i n k
y o u r b r a n d i s
w o r k i n g a g a i n …

23. YOU’RE NOT
JOHN WICK;
YOU’RE
WINSTON.

24. Put your brand on an
excellent adventure by
clarifying your message.

25. The point (break) is that your
story doesn’t matter…your
customer is the hero.

26. You have to choose between
the blue or red pill if you want
customers to understand
your value (and learn kung
fun) or not.

27. A powerful brand
empowers customers
to jump a bus across a
50 foot gap!

28. GET IN TOUCH
A company is an association or collection of individuals, whether
natural persons, legal persons, or a mixture of both. Company
members share a common purpose.
EMPIRES BUILDING
7788 NEW YORK CITY, US
1 - 8 0 0 - V O LT
Entrepreneurial activities differ
substantially depending on the
W E A R E V O LT
Entrepreneurial activities differ
substantially depending on the
V O LT
Entrepreneurial activities differ
substantially depending on the

29. Confusing value proposition?
Can’t put your story into words?
Then holla at your boy!
@ hien@huckfinch.com

30. FORTIS
FORTUNA
ADIUVAT…BITCHES