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Fast: How Purpose Helps You Maintain Your Brand Identity in a Disruptive World
- 1. huckfinch.com @wearehuckfinch FASTFASTUse Purpose To Maintain YourPurpose Brand Identity
- 6. huckfinch.com @wearehuckfinch OF LEADERS AGREE PURPOSE IS CENTRAL TO BUSINESS SUCCESS79%
- 8. huckfinch.com @wearehuckfinch “There is always this balance between hard and soft strategies, investment and intuition, but if you have a greater purpose, it becomes relatively easy to make those choices.” - ANGEL A AHREN DTS
- 9. huckfinch.com @wearehuckfinch OF COMPANIES HAVE A DEFINED PURPOSE33%
- 11. huckfinch.com @wearehuckfinch SEDUCE CUSTOMERS. ATTRACT EMPLOYEES. FUEL GROWTH. CREATE IMPACT.
- 15. huckfinch.com @wearehuckfinch Through a collaborative approach that combines strategy, storytelling, and experience design, we create purpose-driven brands that pass the B.S. test. 01 Introduction Power of Purpose02 Wrap It Up04Exercise Time03
- 17. huckfinch.com @wearehuckfinch PURPOSE 01 Introduction Power of Purpose02 Wrap It Up04Exercise Time03
- 18. huckfinch.com @wearehuckfinch Scout’s Honor 01 Introduction Power of Purpose02 Wrap It Up04Exercise Time03
- 19. huckfinch.com @wearehuckfinch WE HAVE A PODCAST! BIT.LY/LOBPODCAST 01 Introduction Power of Purpose02 Wrap It Up04Exercise Time03
- 20. huckfinch.com @wearehuckfinch POWER OF PURPOSE POWER OF PURPOSE POWER OF PURPOSE POWER OF PURPOSE02 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 23. huckfinch.com @wearehuckfinch PERCEPTION RETENTION INFLUENCE 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 24. 74% @wearehuckfinch OF COMPANIES COULD SIMPLY STOP EXISTING
- 25. huckfinch.com @wearehuckfinch 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 27. huckfinch.com @wearehuckfinch OF EMPLOYEES ACTIVELY SABOTAGE THEIR COMPANIES 20%
- 29. huckfinch.com @wearehuckfinch BETTER PERFORMANCE THAN THE STOCK MARKET OVER 10 YEARS 206% 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 30. huckfinch.com @wearehuckfinch 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 31. huckfinch.com @wearehuckfinch REDUCED STAFF TURNOVER BY 40% IMPROVED PROFITABILITY FROM -$120M TO $69M 3X VALUE ON NORWAY’S STOCK EXCHANGE FROM $50M TO $125M RANKED ONE OF TOP COMPANIES TO WORK FOR IN NORWAY
- 33. LET’S TURN THINGS UP TO ELEVEN!
- 34. huckfinch.com @wearehuckfinch YOU’LL CRAFT A BRAND ANTHEM THAT CAPTURES YOUR PURPOSE
- 36. huckfinch.com @wearehuckfinch EXERCISE TIME EXERCISE TIME EXERCISE TIME EXERCISE TIME03 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 37. huckfinch.com @wearehuckfinch A BRAND ANTHEM DECLARES WHO YOU ARE AND WHY YOU ARE HERE. 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 38. huckfinch.com @wearehuckfinch Market Uniqueness Audience Outcomes Actions Value Creation Passion 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 39. www.huckfinch.com IKEA is the only home furnishing company that offers a wide range of products that are affordable for everyone. We help the average person create beautiful homes by keeping costs down on self- assembly furniture that doesn’t compromise quality and style. We are here to make it fun for everyone to design the home of their dreams. We believe in making life better for everyone. 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03 IKEA
- 40. www.huckfinch.com IKEA is the only home furnishing company that offers a wide range of products that are affordable for everyone. We help the average person create beautiful homes by keeping costs down on self- assembly furniture that doesn’t compromise quality and style. We are here to make it fun for everyone to design the home of their dreams. We believe in making life better for everyone. 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03 IKEA
- 41. www.huckfinch.com IKEA is the only home furnishing company that offers a wide range of products that are affordable for everyone. We help the average person create beautiful homes by keeping costs down on self- assembly furniture that doesn’t compromise quality and style. We are here to make it fun for everyone to design the home of their dreams. We believe in making life better for everyone. IKEA 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 42. www.huckfinch.com IKEA is the only home furnishing company that offers a wide range of products that are affordable for everyone. We help the average person create beautiful homes by keeping costs down on self- assembly furniture that doesn’t compromise quality and style. We are here to make it fun for everyone to design the home of their dreams. We believe in making life better for everyone. IKEA 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 43. www.huckfinch.com IKEA is the only home furnishing company that offers a wide range of products that are affordable for everyone. We help the average person create beautiful homes by keeping costs down on self- assembly furniture that doesn’t compromise quality and style. We are here to make it fun for everyone to design the home of their dreams. We believe in making life better for everyone. IKEA 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 44. www.huckfinch.com IKEA is the only home furnishing company that offers a wide range of products that are affordable for everyone. We help the average person create beautiful homes by keeping costs down on self- assembly furniture without compromising quality and style. We are here to make it fun for everyone to design the home of their dreams. We believe in making life better for everyone. IKEA 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 45. www.huckfinch.com IKEA is the only home furnishing company that offers a wide range of products that are affordable for everyone. We help the average person create beautiful homes by keeping costs down on self- assembly furniture that doesn’t compromise quality and style. We are here to make it fun for everyone to design the home of their dreams. We believe in making life better for everyone. IKEA 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 46. www.huckfinch.com IKEA is the only home furnishing company that offers a wide range of products that are affordable for everyone. We help the average person create beautiful homes by keeping costs down on self- assembly furniture that doesn’t compromise quality and style. We are here to make it fun for everyone to design the home of their dreams. We believe in making life better for everyone. 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03 IKEA
- 47. huckfinch.com @wearehuckfinch PURPOSE STATEMENT SPEAKS TO THE HEART & SOUL OF WHY YOU EXIST
- 48. huckfinch.com @wearehuckfinch IKEA We believe in making life better for everyone. 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 49. Market Uniqueness Audience Outcomes Actions Value Creation Passion 3 mins 3 mins 3 mins 3 mins 3 mins 3 mins 3 mins 03Introduction Power of Purpose01 Wrap It Up04Exercise Time02 GROUND RULES
- 50. huckfinch.com @wearehuckfinch Market What market does your brand belong to?
- 51. huckfinch.com @wearehuckfinch Uniqueness What makes your brand unique compared to others your market?
- 52. huckfinch.com @wearehuckfinch Audience What audience does your brand serve? What audience doesn’t your brand serve?
- 53. huckfinch.com @wearehuckfinch Outcomes What outcomes does your audience want to achieve?
- 54. huckfinch.com @wearehuckfinch Actions What actions do you have to take to create the desired outcomes?
- 55. huckfinch.com @wearehuckfinch Value Creation What unique value do you create for your audience?
- 58. huckfinch.com @wearehuckfinch We are the only (MARKET) that is (UNIQUENESS). 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 60. huckfinch.com @wearehuckfinch We help (AUDIENCE) to (OUTCOME) by (ACTION). 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 62. huckfinch.com @wearehuckfinch We are here to (Value Creation). 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 64. huckfinch.com @wearehuckfinch We believe in (Passion). 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 67. huckfinch.com @wearehuckfinch WRAP UP WRAP UP WRAP UP WRAP UP04 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 69. huckfinch.com @wearehuckfinch FIND A SHELF… 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 71. huckfinch.com @wearehuckfinch PUT YOUR WORK ON THE SHELF… 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 73. huckfinch.com @wearehuckfinch LET YOUR WORK COLLECT DUST ON THE SHELF… 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 75. huckfinch.com @wearehuckfinch SHARE IT INTERNALLY. 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 76. huckfinch.com @wearehuckfinch 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03 SHARE IT EXTERNALLY.
- 77. huckfinch.com @wearehuckfinch 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03 IDENTIFY WITH IT
- 78. huckfinch.com @wearehuckfinch “People don’t buy what you do, but why you do it.” - SIMON SI NE K
- 79. huckfinch.com @wearehuckfinch Be Bold. But Never, Ever Regular. Or Even Condensed. 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 80. huckfinch.com @wearehuckfinch ORDINARY ISN’T ENOUGH 02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
- 83. huckfinch.com @wearehuckfinch social: @huckfinch email: info@huckfinch.com twitter: @wearehuckfinch Thank you!