[SINGAPORE: 1 vs. CORONAVIRUS: 0] As a marketer by heart, I can't express enough my admiration for Singapore who is doing a magnificent job in educating its people on how to cope with the coronavirus. My team and I decided to create a short presentation that explores what Singapore did in less than a month to mitigate the communication risks between its people and the government (websites, web apps, dashboards, infographics, educational videos, and others). Transparent. Insightful. Trustworthy.  What are your thoughts on this? Is this level of care and transparency shown in your country in these types of situations? Thank you Mirna, Ana, Ivor, and Mladena for helping out with the presentation. 

1. Domagoj Hruškar
Mirna Balen
Ana Behtan Kampić
Ivor Anić
Mladena Lončar
TDAREPORTS
How is Singapore Facing
the Outbreak of
Coronavirus?
Their marketing strategy based on content marketing
seems to be the most efficient in the world.

2. THE CHALLENGE
WAS NAMED
COVID-19.
02

3. In these situations, authorities need
to talk, listen, and manage rumors.
SOMEONE SMART
03

4. WHAT MEANS TO TALK?
Quickly relay information on the nature of the event and the protective measures that people can take.
WHAT MEANS TO LISTEN?
Quickly asses and understand the fears, concerns, perceptions and views of those affected, and tailor their
message to address such concerns.
WHAT MEANS TO MANAGE RUMORS?
Listen to such misinformation and correct examples of it in appropriate ways without delay.
04

5. Singapore's Ministry of Health
decided to use their website as their
main communication channel.
05

6. Here are the results.
Transparent. Insightful. Trustworthy.
05

7. 06
EXAMPLE 1
Hourly Updates on the Situation with Chat Support

8. 07
EXAMPLE 2
General Summary of Cases

9. 07
EXAMPLE 3
Individual Case Summary

10. 08
EXAMPLE 4
Simplified Guide to Alert Levels

11. 09
EXAMPLE 5
In-Depth Dashboard on the Cases

12. 10
EXAMPLE 6
Location Search For Masks and Flu Checkups

13. 11
EXAMPLE 7
Educational Videos

14. 12
EXAMPLE 8
Infographics and Posters

15. OUR
TEAM
Senior
Consutant
DOMAGOJ
HRUSKAR
Consultant
MIRNA
BALEN
Consultant
ANA BEHTAN
KAMPIC
13
Consultant
IVOR ANIC
Junior
Consultant
MLADENA
LONCAR

16. LOOKING TO OUTSOURCE
MARKETING, DESIGN,
OR DEVELOPMENT?
GET IN TOUCH
WITH US.
EMAIL ADDRESS
connect@topdigitalagencies.co
WEBSITE
topdigitalagencies.co
MAILING ADDRESS
8-9 Marino Mart, Dublin 3, Ireland
14