What You Will Learn – Understand the current landscape of AI in business and why now is the opportune moment to integrate AI into your organization. Delve into the pros and cons of generative AI, exploring its potential benefits and drawbacks in various business applications. Gain insights into real-life examples and case studies of businesses that have successfully integrated AI into their strategies, and learn from their experiences and outcomes. Acquire the knowledge and tools necessary to analyze your company's readiness and potential for AI integration, taking into account your unique business context and objectives. Explore future trends and developments in AI technology.

1. AI and Business Strategy
Insights Live
20 April 2023

2. - Expert Advisor and Industry Mentor at Columbia Business School.
- Visiting faculty at INSEAD
- Founder and CEO at Novela, an EdTech startup
- Worked as digital strategy lead for American Express, adidas, and General Motors.
- Interviewed by the BBC, San Francisco Chronicle, Think With Google, WARC, CBC
Radio as technology expert.
- Author of ‘The Digital Skills Guide’ and ‘The State of Marketing Technology’
- Sign up for my newsletter, if you like:
https://hitech.substack.com/ Clarkboyd15@gmail.com
www.linkedin.com/in/clark-boyd-digital/

3. Today’s Agenda
- The state of play today
- What is generative AI?
- Early use cases
- Key questions to ask
- AI and business
- The customer-centric perspective
- What about employees?
- Tips to get started

4. Major Shifts in Technology & Work

6. What is generative AI?

8. What is generative AI?

11. How would you build your
business today, from scratch,
using this technology?

13. Bigger Than Fidget Spinners

17. The state of play

19. The world will never
be the same again!
Every industry is
already disrupted!
And if we’re not
careful, AI could even
hurt us…
“AI Will Change Everything!”

20. We have seen trends
like this before and
after all, AI requires
people to implement it.
ChatGPT makes loads
of mistakes, anyway!
“Or maybe not…”

22. “The web is about to be
overrun with AI-generated
content explicitly designed
to game the algorithms.”
- Nilay Patel, The Verge

23. The Ultimate
‘Groupthink’
Experiment

24. ChatGPT Tells
Us Whatever
We Want to
Hear

25. Which side are you on?
1. AI will change everything
2. It’s overhyped
(Decimals are permitted)
Let me know in the chat!

27. InWorld AI Characters

28. The Risks of Generative AI

30. There is a Third Way

31. Curious
Critical
Clear-sighted
Leaders should be:

32. Understanding Generative AI for
Business

37. ChatGPT Gets an MBA
and Passes the Bar

43. If your strategy is to add a chatbot to your
existing business, think again.
This experience is already becoming
commoditized.

44. Use cases:
How to create and capture new
value

46. Marketing Sales
Data
management
Customer
service

49. Does *Anyone* Want to Read This Content?

50. Marketing Personalization

51. Marketing Personalization

52. Sales Training
Generative AI can be used to train staff, to automate processes, respond
to emails, and manage sales documents.
But might we also ask: if AI can replace these tasks and no-one notices
the difference, are they even the right tasks to complete?

53. Sales Prospecting
https://agentgpt.reworkd.ai/

54. Generative Agents

55. AI and Synthetic Data
AI can generate realistic data sets to help businesses model – and then
manage – cyber threats.

57. Microsoft and Epic partner to bring GPT-4
and generative AI to healthcare providers
“Epic said generative AI will
be used to add natural
language queries and
interactive data analysis
capabilities to SlicerDicer, a
self-service reporting tool
that helps physicians explore
their hunches about medical
problems. With it, physicians
will be able to explore data in
a more intuitive,
conversational way.”

58. Customer Service

59. What about employees?
Will AI finally liberate them to “focus on
creative tasks and strategy”?
Speed

60. Not According to Goldman Sachs

62. Reframing the Problems

64. People Using AI > People Not Using AI

70. Weighing up use cases
Speed

71. Harvard Business Review

72. Q&A