See video here: https://www.youtube.com/watch?v=Jt9PV7j899I
Dig Insights co-hosted a career panel with Chinese Market Research and Analytics Association of Canada in June 2017. This panel was to discuss how recent Market Research graduates can navigate their way to launch a job in the area. Cindy gave a presentation to share her experience of job hunting.
6. 6
Job Searching Journey
Nov, 15
• Found out
about MRIA
through Prof.
Jan, 16:
• Volunteered at
QRC
• Learnt about MRIA
Student Job Fair
Feb, 16:
• Attend MRIA
Student Job
Fair
Mar, 16:
• 1st interview
with DIG
• Rejected
May, 16:
• Apply to
volunteer to MRIA
National
Conference in QC
June, 16:
• Volunteer at MRIA
National
Conference
• Introduce myself to
a DIG confounder
at the conference
June, 16:
• Follow up
• 2nd interview
• ACCEPTED!
7. 7
What Happened Between the 2 Interviews?
• Gained better understanding of
the industry
• Talked to more industry
professionals
• Learnt job responsibilities of
Market Research Analyst
through my first interview
• Organized profile to better
present myself
• Dig has been
expanding
• Hired new
management, needed
extra support
8. 8
Key Factors for Me to be Accepted
Follow-Ups
SECTION 2
Profile
SECTION 3
Networking
SECTION 1
9. 9
Networking
SECTION 1
1. Have a wingman/lady! This could be your friend, peers, etc.
2. Volunteering: One step ahead
• Very likely to know the attendance list (research)
• You are an insider
• Conversation starter given your role
3. Elevator pitch (be straightforward)
4. Start with people you already know: professor, career
counselors…
Hi, my name is Cindy. I am a
market research student
looking for an internship in the
area. That’s why I am
volunteering here to get to
know more about the industry.
What brought you here?
10. 10
Language
• How well am I mastering the language?
• How important is language in this position
1. Do I need to write a lot?
2. Do I need to speak a lot?
3. Do I have other strength to offset this challenge (software skills..)
• My knowledge of Chinese is also a strength
12. 12
Purpose Example
Follow-Ups
SECTION 2
General
Networking
Post-Interview
Reminders
Target your follow-
up towards your
recipient
“We talked about XXX during our
conversation and I referred to an
article. I thought you would be
interested in reading it. Here is the
link…”
Thank-You letter
1. Appreciate employers’ time
2. Emphasize how you fit the job
3. Add anything you think important
that contribute to your profile
*** Double check spelling, name of
hiring manager.
Remind HR about
you & Know what’s
happening inside
of the organization
1. Appreciate that HR spent time with
you
2. Share what’s going on in your life
13. 13
Profile
SECTION 3
1. Story-telling
2. A list of things you have done
• Past work experience
• Past volunteering experience
• 1-2 projects you have done that make you feel proud
3. LinkedIn
4. Don’t overdo “soft skills”. Use example to show them instead
14. 14
Resources We Could Utilize
Alumni, Career
Center, Professors
School Resources
MRIA events Meetup.com
Coursera.com
Start with letting you know
These are the actions I have taken in my journey of job-hunting
Not that there is anything wrong with inspirational quotes
If you found out about this event
In the sea of accounting, finance, and CS, you studies the “non-mainstream” MR. lack of resources
Difficult to explain
The day after convocation
When are you going to have a boyfriend
After 4-year
So you might be wondering, what happened between the two interview?
We might be a bit overwhelmed by the idea of networking. Going out to talk
But actually, we have ways to do networking more strategically.
Example of Schulich admission officer
It would b the best if your experience is career-related.
Being in the industry, you must have heart of the word “story-telling”
Side job: consulting session for HS student to
A lot of us have done amazing thing and had great achievements in our lives, but we might be lack of the skill to delivery the story
Not overdo your softskills; put forward practical skills forward, those should be shown through your actions. STAR.
MRIA event example: my experience
Meetup: group example, Women in Data Analytics, internal postings
Coursera: free courses, gain certificates online (Maria’s example); show the website
School Resources: my example (Gail)
Handy too
This is a funny and resourceful guide book. As a field guide, the author maps out steps we could take to strategically plan our networking. Advices in this book also break the stereotypes of networking and the so-called “golden-rules” that scares many of us away.
So if you are interested in it, you could pick one up for yourself.
l.