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1
How I Found My Job
Cindy Wenfu @ Dig Insights
cindy@diginsights.com
2
What is this presentation?
Practical Tools.Inspirational Quotes.
3
Non-mainstream?
Difficult to explain to
people around us?
Lack of resources?
4
Schedule
• Brief Intro of Myself
• Case Analysis: My Journey to Look for a Job
• Resources We Could Utilize
5
Market Research
Analyst
BBA in
Marketing
About Myself
6
Job Searching Journey
Nov, 15
• Found out
about MRIA
through Prof.
Jan, 16:
• Volunteered at
QRC
• Learnt about MRIA
Student Job Fair
Feb, 16:
• Attend MRIA
Student Job
Fair
Mar, 16:
• 1st interview
with DIG
• Rejected
May, 16:
• Apply to
volunteer to MRIA
National
Conference in QC
June, 16:
• Volunteer at MRIA
National
Conference
• Introduce myself to
a DIG confounder
at the conference
June, 16:
• Follow up
• 2nd interview
• ACCEPTED!
7
What Happened Between the 2 Interviews?
• Gained better understanding of
the industry
• Talked to more industry
professionals
• Learnt job responsibilities of
Market Research Analyst
through my first interview
• Organized profile to better
present myself
• Dig has been
expanding
• Hired new
management, needed
extra support
8
Key Factors for Me to be Accepted
Follow-Ups
SECTION 2
Profile
SECTION 3
Networking
SECTION 1
9
Networking
SECTION 1
1. Have a wingman/lady! This could be your friend, peers, etc.
2. Volunteering: One step ahead
• Very likely to know the attendance list (research)
• You are an insider
• Conversation starter given your role
3. Elevator pitch (be straightforward)
4. Start with people you already know: professor, career
counselors…
Hi, my name is Cindy. I am a
market research student
looking for an internship in the
area. That’s why I am
volunteering here to get to
know more about the industry.
What brought you here?
10
Language
• How well am I mastering the language?
• How important is language in this position
1. Do I need to write a lot?
2. Do I need to speak a lot?
3. Do I have other strength to offset this challenge (software skills..)
• My knowledge of Chinese is also a strength
11
Follow-Ups
SECTION 2
12
Purpose Example
Follow-Ups
SECTION 2
General
Networking
Post-Interview
Reminders
Target your follow-
up towards your
recipient
“We talked about XXX during our
conversation and I referred to an
article. I thought you would be
interested in reading it. Here is the
link…”
Thank-You letter
1. Appreciate employers’ time
2. Emphasize how you fit the job
3. Add anything you think important
that contribute to your profile
*** Double check spelling, name of
hiring manager.
Remind HR about
you & Know what’s
happening inside
of the organization
1. Appreciate that HR spent time with
you
2. Share what’s going on in your life
13
Profile
SECTION 3
1. Story-telling
2. A list of things you have done
• Past work experience
• Past volunteering experience
• 1-2 projects you have done that make you feel proud
3. LinkedIn
4. Don’t overdo “soft skills”. Use example to show them instead
14
Resources We Could Utilize
Alumni, Career
Center, Professors
School Resources
MRIA events Meetup.com
Coursera.com
15
Book Recommendation
16
Special Thanks to Robin and Georgia!
17
Thanks!
&
Question?

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How I Found My Job (How Recent Graduate Look for a Job in Market Research)

  • 1. 1 How I Found My Job Cindy Wenfu @ Dig Insights cindy@diginsights.com
  • 2. 2 What is this presentation? Practical Tools.Inspirational Quotes.
  • 3. 3 Non-mainstream? Difficult to explain to people around us? Lack of resources?
  • 4. 4 Schedule • Brief Intro of Myself • Case Analysis: My Journey to Look for a Job • Resources We Could Utilize
  • 6. 6 Job Searching Journey Nov, 15 • Found out about MRIA through Prof. Jan, 16: • Volunteered at QRC • Learnt about MRIA Student Job Fair Feb, 16: • Attend MRIA Student Job Fair Mar, 16: • 1st interview with DIG • Rejected May, 16: • Apply to volunteer to MRIA National Conference in QC June, 16: • Volunteer at MRIA National Conference • Introduce myself to a DIG confounder at the conference June, 16: • Follow up • 2nd interview • ACCEPTED!
  • 7. 7 What Happened Between the 2 Interviews? • Gained better understanding of the industry • Talked to more industry professionals • Learnt job responsibilities of Market Research Analyst through my first interview • Organized profile to better present myself • Dig has been expanding • Hired new management, needed extra support
  • 8. 8 Key Factors for Me to be Accepted Follow-Ups SECTION 2 Profile SECTION 3 Networking SECTION 1
  • 9. 9 Networking SECTION 1 1. Have a wingman/lady! This could be your friend, peers, etc. 2. Volunteering: One step ahead • Very likely to know the attendance list (research) • You are an insider • Conversation starter given your role 3. Elevator pitch (be straightforward) 4. Start with people you already know: professor, career counselors… Hi, my name is Cindy. I am a market research student looking for an internship in the area. That’s why I am volunteering here to get to know more about the industry. What brought you here?
  • 10. 10 Language • How well am I mastering the language? • How important is language in this position 1. Do I need to write a lot? 2. Do I need to speak a lot? 3. Do I have other strength to offset this challenge (software skills..) • My knowledge of Chinese is also a strength
  • 12. 12 Purpose Example Follow-Ups SECTION 2 General Networking Post-Interview Reminders Target your follow- up towards your recipient “We talked about XXX during our conversation and I referred to an article. I thought you would be interested in reading it. Here is the link…” Thank-You letter 1. Appreciate employers’ time 2. Emphasize how you fit the job 3. Add anything you think important that contribute to your profile *** Double check spelling, name of hiring manager. Remind HR about you & Know what’s happening inside of the organization 1. Appreciate that HR spent time with you 2. Share what’s going on in your life
  • 13. 13 Profile SECTION 3 1. Story-telling 2. A list of things you have done • Past work experience • Past volunteering experience • 1-2 projects you have done that make you feel proud 3. LinkedIn 4. Don’t overdo “soft skills”. Use example to show them instead
  • 14. 14 Resources We Could Utilize Alumni, Career Center, Professors School Resources MRIA events Meetup.com Coursera.com
  • 16. 16 Special Thanks to Robin and Georgia!

Editor's Notes

  1. Start with letting you know These are the actions I have taken in my journey of job-hunting Not that there is anything wrong with inspirational quotes
  2. If you found out about this event In the sea of accounting, finance, and CS, you studies the “non-mainstream” MR. lack of resources Difficult to explain The day after convocation When are you going to have a boyfriend
  3. After 4-year
  4. So you might be wondering, what happened between the two interview?
  5. We might be a bit overwhelmed by the idea of networking. Going out to talk But actually, we have ways to do networking more strategically.
  6. Example of Schulich admission officer It would b the best if your experience is career-related.
  7. Being in the industry, you must have heart of the word “story-telling” Side job: consulting session for HS student to A lot of us have done amazing thing and had great achievements in our lives, but we might be lack of the skill to delivery the story Not overdo your softskills; put forward practical skills forward, those should be shown through your actions. STAR.
  8. MRIA event example: my experience Meetup: group example, Women in Data Analytics, internal postings Coursera: free courses, gain certificates online (Maria’s example); show the website School Resources: my example (Gail)
  9. Handy too This is a funny and resourceful guide book. As a field guide, the author maps out steps we could take to strategically plan our networking. Advices in this book also break the stereotypes of networking and the so-called “golden-rules” that scares many of us away. So if you are interested in it, you could pick one up for yourself. l.