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How Gamification is
Benefiting Truck Drivers
and Trucking Companies
Stephen Day
Introduction
• An entrepreneur in the shipping and logistics industry,
Stephen Patrick Day is the CEO of Logistics Group
International (LGI). A Houston, Texas resident, Stephen
Day sources carriers that implement gamification
strategies to ultimatly help improve LGI’s operations.
Gamification in the trucking industry is a new way of
using technology to improve fleet efficiency and driver
safety. It is a technology-based performance
enhancement system that utilizes continuous tracking
tied to a rewards program to incentivize truckers to be
better drivers.
Trucking
• Gamification starts with the driver downloading the tracking
software on his or her smartphone or tablet. From there, the
software tracks the driver’s fuel use, braking and speeding, and
idling, awarding points to drivers who perform better on the pre-
approved metrics. Drivers with the highest points earn rewards.
The trucking company can add a leaderboard feature that ranks
drivers for their real-time performance, encouraging healthy
competition among them. The company can even group drivers
into teams, ranking each team’s performance against others.
Because the system feels like a game and features great
incentives, drivers are more inclined to participate and to earn
points through better driving. Driver retention is also improved.
The company, in turn, saves on lower fuel consumption, fewer
accident cases, and reduced driver turnover costs.

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How Gamification is Benefiting Truck Drivers and Trucking Companies

  • 1. How Gamification is Benefiting Truck Drivers and Trucking Companies Stephen Day
  • 2. Introduction • An entrepreneur in the shipping and logistics industry, Stephen Patrick Day is the CEO of Logistics Group International (LGI). A Houston, Texas resident, Stephen Day sources carriers that implement gamification strategies to ultimatly help improve LGI’s operations. Gamification in the trucking industry is a new way of using technology to improve fleet efficiency and driver safety. It is a technology-based performance enhancement system that utilizes continuous tracking tied to a rewards program to incentivize truckers to be better drivers.
  • 3. Trucking • Gamification starts with the driver downloading the tracking software on his or her smartphone or tablet. From there, the software tracks the driver’s fuel use, braking and speeding, and idling, awarding points to drivers who perform better on the pre- approved metrics. Drivers with the highest points earn rewards. The trucking company can add a leaderboard feature that ranks drivers for their real-time performance, encouraging healthy competition among them. The company can even group drivers into teams, ranking each team’s performance against others. Because the system feels like a game and features great incentives, drivers are more inclined to participate and to earn points through better driving. Driver retention is also improved. The company, in turn, saves on lower fuel consumption, fewer accident cases, and reduced driver turnover costs.