Selfzoom Auto is an autonomous vehicle software startup seeking to expand by hiring 100 employees within 180 days. Their four-part solution includes rolling out a pilot program in Atlanta, partnering with Bowerton's Trucks, focusing on use cases like autonomous deliveries, and restructuring their human capital. They plan to start with 22 trucks and expand to 40 trucks to benchmark performance before a full rollout. The proposal addresses risks like partner issues and outlines financial projections showing potential profit from human capital investments.

1. Team Blue Fountain
Gunnar Litz | Allie Mollo | Sydney Wehn | Elizabeth Weiland

2. Agenda
Situational Analysis
Roll-Out Plan
Partnership
Go-To-Market Strategy
Risks and Conclusion
Human Capital
Use Cases

3. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Situational Analysis
Selfzoom Auto is an autonomous vehicle software startup looking to expand their business.
Adding 100 employees in 180
days for R&D
Project Ranger has potential
to “change the game” of
autonomous cars
$5 million in funding
Partner with a hardware
company
Chart roadmap for the next
30, 90, and 180 days to
position company in market
Goal of 10% year end return
for investors
Current State Goals

4. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Four-Part Solution
Roll-Out
Partnership
Human Capital
Go-To-Market
Strategy
Selfzoom Auto is an autonomous vehicle software startup looking to expand their business.

5. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Four-Part Solution
Roll-Out
Partnership
Human Capital
Go-To-Market
Strategy
Selfzoom Auto is an autonomous vehicle software startup looking to expand their business.

6. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Competitive Environment: Local Deliveries
External Demand
Autonomous vehicles
will deliver 80% of
last-mile B2C
deliveries by 2025
80% 50%
Last-mile costs reach
and exceed 50% of
total parcel delivery cost
for businesses
Last-mile deliveries provide an opportunity for Selfzoom Auto to differentiate themselves in a growing market.
Internal
Accidents caused by
human error, leading to
competitive advantage
opportunity in safety
94%

7. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Four-Part Solution
Roll-Out
Partnership
Human Capital
Go-To-Market
Strategy
Selfzoom Auto is an autonomous vehicle software startup looking to expand their business.

8. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Bowerton’s Trucks Partnership
Emphasizing our value proposition to create the highest-valued, long-term relationships with customers.
Selfzoom Auto Bowerton’s Trucks
Competitors
Local Delivery Known for Safety
Hillinex
RobotoDrive
IntelliAuto
Known for Safety
Local Delivery
Ability for Truck Specialization
Reasonable Cost

9. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Four-Part Solution
Roll-Out
Partnership
Human Capital
Go-To-Market
Strategy
Selfzoom Auto is an autonomous vehicle software startup looking to expand their business.

10. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Roll-Out Plan
Choosing the Pilot Roll-Out approach, starting with Atlanta, Georgia to ensure safety and tangible measures
for future testing.
Why the Pilot Approach?
47+ cities worldwide are currently using the
pilot approach to self-driving vehicles
Allows Selfzoom Auto to maintain its value
proposition of adhering to safety standards
Creates tangible measures in real environments
for benchmarking before completely rolling out
Where?
• Mid-sized U.S. city with a sizeable suburb
• The city has already accepted
autonomous vehicles
Benchmarked off
Waymo, a subsidiary
of Google

11. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Timeline
Pilot
Human Capital
R&D
Day 30 Day 90 Day 180
22 Trucks 40 Trucks
Phase 1 Phase 2 Phase 3

12. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Four-Part Solution
Roll-Out
Partnership
Human Capital
Go-To-Market
Strategy
Selfzoom Auto is an autonomous vehicle software startup looking to expand their business.

13. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Human Capital
CEO
Head of
Hardware
Integrations
Head of
Quality
Assurance
Lead Hardware
Integrations
Engineer
Head of
Software
Development
Lead Quality
Assurance
Engineer
Lead Software
Engineer
Software
Engineer (7)
Integrations
Engineer (7)
Quality
Assurance
Engineer (4)
With the addition of 100 new employees, an organizational restructure is crucial for strategic outlook.

14. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Human Capital
CEO
Head of
Hardware
Integrations
Head of
Quality
Assurance
Lead Hardware
Integrations
Engineer
Head of
Software
Development
Lead Quality
Assurance
Engineer
Lead Software
Engineer
Software
Engineer (7)
Integrations
Engineer (7)
Quality
Assurance
Engineer (4)
CTO
Ethics
Officers
With the addition of 100 new employees, an organizational restructure is crucial for strategic outlook.

15. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Human Capital
CEO
Head of
Hardware
Integrations
Head of Quality
Assurance
Lead Hardware
Integrations
Engineer
Head of
Software
Development
Lead Quality
Assurance
Engineer
Lead Software
Engineer
Software
Engineer (7)
Integrations
Engineer (7)
Quality
Assurance
Engineer (4)
CTO
Ethics
Officers
CFO
Administrative
Chair
Marketing
Human
Resources
With the addition of 100 new employees, an organizational restructure is crucial for strategic outlook.

16. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Four-Part Solution
Roll-Out
Partnership
Human Capital
Go-To-Market
Strategy
Selfzoom Auto is an autonomous vehicle software startup looking to expand their business.

17. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Use Cases: Autonomous Deliveries
• Driverless box trucks fitted
with lockers
• Scheduled deliveries that
have 5 minutes wait time for
customer pick-up
What?
• Eliminates theft
• Removes driver wages and
driver error in delivery
• “Automating the delivery of
packages would slash
shipping costs in half ”
Why?

18. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Selfzoom Auto Bowerton Trucks
Autonomous
Delivery Truck
UPS FedEx
Use Cases: Autonomous Deliveries
50%
18%
60%

19. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Risks and Mitigations
Bowerton’s Trucks does not
become available for
partnership following R&D
Partner with second-best
option less-affordable
Volmodo

20. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Risks and Mitigations
Large cultural shift due to
hiring of large amounts of
employees
HR focused on high levels
of continuous training and
cultural development
Bowerton’s Trucks does not
become available for
partnership following R&D
Partner with second-best
option less-affordable
Volmodo

21. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Risks and Mitigations
Customers do not meet five
minute pickup time
Charge rescheduling fee and
offer free overnight pickup
Large cultural shift due to
hiring of large amounts of
employees
HR focused on high levels
of continuous training and
cultural development
Bowerton’s Trucks does not
become available for
partnership following R&D
Partner with second-best
option less-affordable
Volmodo

22. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Four-Part Solution
Roll-Out
Partnership
Human Capital
Go-To-Market
Strategy
Selfzoom Auto is an autonomous vehicle software startup looking to expand their business.

23. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Four-Part Solution
Roll-Out
Partnership
Human Capital
Go-To-Market
Strategy
Selfzoom Auto is an autonomous vehicle software startup looking to expand their business.
18.7%

24. Thank you.

25. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Appendix: Financials

26. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Appendix: Human Capital Phases
Phase 1: CTO, CFO, Ethics Officers, Administrative Chair,
HR Employees
Phase 2: 10 Software Engineers, 10 Integrations Engineers,
8 Quality Assurance Engineers, 19 Marketing Employees
Phase 3: 11 Software Engineers, 11 Integrations Engineers,
4 Quality Assurance Engineers

27. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Appendix: Human Capital
180 Day Human Capital Financial Analysis
Role Previous Number Added Number Total Cost/Person Total Cost Total Revenue Profit
CEO 1 0 1 250,000 125,000 400,000 150,000
CFO 0 1 1 180,000 90,000 350,000 150,000.00
CTO 0 1 1 180,000 90,000 280,000 100,000
Software Eng 7 21 28 75,000 1,050,000 5,600,000 5,525,000.00
Integrations Eng 7 21 28 70,000 980,000 2,520,000 2,450,000.00
Quality Assurance Eng 4 12 16 75,000 600,000 1,200,000 1,125,000.00
Head of Software Dev 1 0 1 96,000 48,000 110,000 14,000.00
Head of Hardware Int 1 0 1 90,000 45,000 125,000 35,000.00
Head of Quality Assurance 1 0 1 90,000 45,000 100,000 10,000.00
Lead of Software Eng 1 0 1 87,000 43,500 185,000 98,000.00
Lead of Hardware Int 1 0 1 82,000 41,000 95,000 13,000.00
Lead of Quality Assurance 1 0 1 82,000 41,000 180,000 139,000.00
Ethics Officer 0 3 3 80,000 120,000 330,000 98,000.00
Admin Chair 0 3 3 77,000 115,500 375,000 259,500.00
Marketing 0 19 19 60,000 570,000 1,520,000 298,000.00
HR 0 19 19 65,000 617,500 1,520,000 1,460,000.00
25 100 125 4,621,500 14,890,000 10,268,500.00

28. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Appendix: Sources
http://www.costowl.com/automotive/auto-box-truck-new-cost.html
Cost for delivery truck
https://www.mckinsey.com/~/media/mckinsey/industries/travel%20transport%20and%20logistics
/our%20insights/how%20customer%20demands%20are%20reshaping%20last%20mile%20deliver
y/parcel_delivery_the_future_of_last_mile.ashx
Industry and market information (statistics on cost savings)
https://www.supplychaindive.com/news/last-mile-spotlight-inefficient-perfect-delivery/443089/
Last mile inefficiencies
https://www.zdnet.com/article/how-autonomous-vehicles-could-save-over-350k-lives-in-the-us-
and-millions-worldwide/
Statistic on human error accidents
https://www.vtpi.org/avip.pdf
Statistic on insurance savings
https://www.forbes.com/sites/jeffmcmahon/2017/04/17/big-fuel-savings-from-autonomous-
vehicles/#3979fcd44390
Statistic on fuel savings

29. Strategy
Partnership
Human Capital
Use Case
Conclusion
Roll-Out
Analysis
Appendix: Sources
https://www.barrons.com/articles/how-software-companies-revenues-per-employee-
stack-up-1506957540
https://smallbusiness.chron.com/ethics-affect-financial-results-company-51280.html
https://www.workforce.com/2002/01/08/measuring-the-roi-of-hr/
https://www.academicbriefing.com/human-resources/department-chair/
http://www.governing.com/columns/public-money/gov-driverless-car-state-local-
revenue.html
https://www.mckinsey.com/industries/travel-transport-and-logistics/our-insights/how-
customer-demands-are-reshaping-last-mile-delivery