It appears it does – according to the results of Redspire’s CRM survey, the older you are, the better you believe you are at using CRM, exploiting its benefits on multiple fronts including relevancy and functionality. Indeed, while some may cling to the stereotype that the young are more technically astute and keener to embrace tech than their seniors, the survey suggests that, when it comes to using CRM, it’s actually pretty close, or in some cases, the other way round.

1. How do different age groups
use CRM? Survey results...
“Roughly what percentage of the CRM system functionality
do you thinkyou know/understand?”
“On a scale of 1-10 (1 being low, 10 being high), how would
you rate the relevance of information presented to you in
your CRM system?”
“Do you feel you would get more value from your CRM if
more departments in your business used it?”
“Why was the CRM system implemented in your business?”
And The Biggest CRM ‘Grumblers’?
And the age groups who grumble the least?
Takeaways:
Remember:
·· Ensure your CRM system has been optimised whatever the age group using it.
·· Avoid ‘grumbles’ mounting about your CRM by asking for feedback from staff.
·· Improve CRM effectiveness by offering training across your company.
·· Askyourself if more departments could be reaping the benefits of your CRM system.
‘a better
experience for
the customer’
The 45-54 And the 55+
8.24 7.35
It appears it does – according to the results of Redspire’s CRM survey, the olderyou are, the betteryou believe you
are at using CRM, exploiting its benefits on multiple fronts including relevancy and functionality.
Indeed, while some may cling to the stereotype that the young are more technically astute and keener to
embrace tech than their seniors, the survey suggests that, when it comes to using CRM, it’s actually pretty close,
or in some cases, the otherway round:
53%
On average those aged 55+
said they know/understand
5.8
relevancy rating by
those aged 55+.
64%of those aged 55+
believed that they would.
than any other age group (or any other reason given) with
56% of the vote.
The 18-24s… who say they spend an average of…
4.48hrs
The 25-34s… who weigh in with
6.04hrs
… hours a week gathering data for reports that they
believe their CRM could produce for them.
… age groups thus proving once and for all that if you’re middle-aged or older,
you’re not turning into a ‘grumpy old person’. Fact.
That’ll be the…
The 55+ age group attached more importance to providing…
40.54%of those aged 18-24 felt
the same.
But the 55+ age group is also the most demanding of their company’s use of the platform,
believing that there is room for improvement when using CRM. When asked:
Finally, the 55+ group is the age group that most understands what using CRM is
actually for. When asked:
compared to a:
50.84%
while those aged 18-24
said they understood
4.91relevancy rating by those
aged 25-34.
4.95relevancy rating by those
aged 18-24.
Learn more
To uncover more insights into how
business is deploying CRM, download
Redspire’s free in-depth survey:
Report: How people really use CRM
systems