Deck to show different statistics and trends to show how consumers use technology and how it affects their lives

1. 1
How Consumers
Use Technology
And Its Impact On
Their Lives

2. Access to The Internet
Introduction
Digital Devices used by Audiences
How Customers Search for
Information
What Consumers Buy Online
Online Video Consumption
Consumer Trends
Summary

3. 3
Advances in technology has given consumers unlimited
access to information, demand products, and services
when they want. Customers and consumers can now
interact and communicate with brands and other
consumers using social media platforms. Technology
has changed how we connect. We have multiple digital
devices, including mobile and wearables that keeps us
connected 24/7. With increases in internet speed,
product variety and services, consumers expectations
are at an all time high (The Keenfolks, n.d).

4. 4
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF
INTERNET USERS
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE PHONES
5.03
BILLION 63.1%
+3.7%
+178
MILLION
92.1%
The number of internet users around the world has grew by 178 million over the last year (Datareportal,
2022). However, a report by World Economic Forum (2020) reveals less that 1 in 5 people in least developed
countries are connected.

5. 5
THE EVOLUTION OF 5G
Sketchbubble (n.d) The Evolution Of 5G
5G is designed to deliver peak data rates up to 20 Gbps based on IMT-2020 requirements. Qualcomm
Technologies’ flagship 5G solutions, the Qualcomm Snapdrago X65 is designed to achieve up to 10
Gbps in downlink peak data rates (Qualcomm, n.d).

6. a
6
59.72%
Mobile
Phones
+7.9%
Year-on-Year
change
37.98%
Laptop and
Desktop
-9.4%
Year-on-Year
change
2.27%
Tablet
Devices
-14.0%
Year-on-Year
change
0.03%
Other
Devices
-62.5%
Year-on-Year
change
Stats from Datareportal (2022) shows mobile phones are the most used digital device globally. A report by
Broadband Search (2022) says 55.9% of the time spent on websites is with a desktop. Many websites are
designed with desktops in mind, and users want the better internet speed.

7. 7
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Search Engines Social Media
Brand and Product Websites Online Retail Websites
Consumer Review Sites Ads on Apps
Comparison Websites Online videos
The global overview of how internet users
discover products and services via online
channels. The most popular methods are
search engines and social media platforms
(Datareportal, 2022) . Although not a
traditional search engine; Amazon is
revealed to have the highest market share of
page one search results in four categories
(Apparel, Beauty, Health and Sporting
Goods). In the three other sectors (DIY,
Furniture, Electronics) Amazon comes
second (Realwire, 2021).

8. 8
68%
Clothes,
shoes and accessories
29%
Furniture, home and
gardening products
27%
Cosmetic beauty, or
wellness products
25%
Books, magazines and
newspapers
The most popular online purchases in Europe from a 2021 report by Eurostat (2022). The fashion industry is
leading online sales. Among one of the reasons is personalised email marketing strategies, and sales or
discount offerings. Also, mobile technology in fashion ecommerce, allows apps to send notifications to the
user i.e. for incomplete shopping carts (SaleCycle, 2022).

9. 9
India
South
America
South-East
Asia
UK
Europe
USA
China
Food Delivery Revenue by Country 2021
($bn)
22.4
9.2
27.3
6.7
3.3
2.8
1.3
Another huge online business market is food
Delivery Apps. This is a 2021 report of the
revenue by country (Curry, 2022). Digital orders,
via a mobile app or Internet have grown 23%
over the past 4 years. What is concerning is
overweight and obesity is a persisting epidemic
in both paediatrics and adults in the US. The
convenience of these food ordering
applications may present a greater risk to
health, especially among the overweight or
obese individuals (NCBI, 2020).

10. 10
75.7%
79.2%
81.1%
82.6%
83.8%
79.2%
More than 80% of traffic online is video traffic,
as the content people want has changed from
text to images to videos and now livestreams.
More than 3 billion people are online today
compared to 1 billion in 2005. Today is the age
of video. Viewers want content that’s visual and
storytelling.
Torricke-Barton, D. (N,D)

11. 11
59%
of consumers watch
video content to
relax and be
entertained
66%
of consumers watch
video content to
learn about a brand
or product
13.3%
of consumers watch
video content to
explore an interest
or passion
11.5%
of consumers watch
video content to
learn something
new
Research on how video consumption is changing. Bump, P. (2022).

12. 12
75.7%
79.2%
81.1%
82.6%
83.8%
79.2%
The number of consumers shopping and banking online is
increasing every year. In 2021 a total of 17, 219 stores in Great
Britain closed; compared to 15, 304 in 2018 (PWC, 2022).
Banks and building societies have closed (or scheduled the
closure) of 5,182 branches since January 2015 (Which, 2022).
Customers like to shop online as there are a huge range of
products online that they can select from 24/7 (Prajapati, V.
2021). Many of these products can be found on one platform
such as Amazon, which also offers cheaper used products.
However, nearly 80% of consumers prefer omnichannel
strategies (Scovhoj, F. 2022).

13. 13
Social commerce buyers are
increasing year by year. Chen
(2022) reports, in 2019 there
were 60.6m US buyers, this
has now increased to 97.2m
in 2022.
The creator economy is
continuing to mature, with 50
million or more people world
wide who consider themselves
creators (Chen, 2022).
Consumers are more likely to watch a
video until the end if it’s <2 mins.
Due to the rise in popularity of Tik
Tok and Instagram, short-form video
is a social media trend in 2022 (Chen,
2022).
Live streaming is available on all major
social media apps. 1 in 5 videos on
Facebook is being broadcast live. This
allows marketers to hold webinars, host
tutorials, and collaborations (Dimovski,
2022).
SOCIAL
MEDIA
TRENDS

14. 14
Consumers now rely on technology to carry out a variety of different processes and functions. Mobile phones have evolved
into smart phones that consumers now use for shopping, and many other activities. With this and 5G’s extremely fast
processing speeds, consumers are in demand. When we purchase we want quality, simplicity, and speed. With so many
products to choose from, it’s never been more important for marketers to build a strong brand, find a niche, and have
products with a compelling USP. Video is king of the internet, as it’s consumers favourite way shop, learn, and entertain
themselves. Creators are using video to teach and engage with their consumer audience on social media. Mass video
consumption keeps us connected to people globally, but can disconnect us from the people right in front of us. Consumers
are in control like never before, we just need to use technology responsibly.

15. 15
References
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usage-statistics [accessed on 12 September 2022]
Bump, P. (2022) ‘How Video Consumption is Changing in 2022 [New Research]’ hubspot.com [Online]. Available at: https://blog.hubspot.com/marketing/how-video-
consumption-is-changing [accessed on 5 September 2022]
Chen, J. (2022) ‘8 Social media trends to watch in 2022’ sproutsocial.com [Online]. Available at: https://sproutsocial.com/insights/social-media-trends/ [accessed on 11
September 2022]
Curry, D. (2022) ‘Food Delivery App Revenue and Usage Statistics (2022)’ businessofapps.com [Online]. Available at: https://www.businessofapps.com/data/food-
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16. 16
NCBI (2020) ‘Food Delivery Apps and the Negative Health Impacts for Americans’ ncbi.nlm.nih.gov [Online]. Available at:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7044187/ [accessed 31 August 2022]
Prajapati, V. (2021) ‘Why Do People Shop Online? – Top 10 Reasons You Can’t Ignore’ techprevue.com [Online]. Available at: https://www.techprevue.com/reasons-prefer-online-
shopping/ [accessed on 7 September 2022]
PWC (2022) ‘Rate of store closures slowing, but chain operators not replacing vacant units’ pwc.co.uk [Online]. Available at: https://www.pwc.co.uk/press-room/press-
releases/store-openings-and-closures.html [accessed on 7 September 2022]
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fashion-retail-11-essential-statistics/ [accessed 30 August 2022]
Scovhoj, F. (2022) ‘Top 15 Mind-Blowing Omnichannel Statistics You Should Know for 2022’ clerk.io [Online]. Available at: https://blog.clerk.io/omnichannel-stats-
2021#:~:text=Omnichannel%20E%2Dcommerce%20Statistics,-
As%20the%20figure&text=Nearly%2080%25%20of%20customers%20prefer,to%20the%20seamless%20communication%20experience. [accessed on 21 September 2022]
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17. 17
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September 2022]
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