How Banks are Closing the Sales and Marketing Gap
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Bridging Sales and Marketing to Drive Maximum Sales is a webinar for bank executives on aligning marketing and sales to drive revenue growth. The webinar will discuss how leading financial institutions like J.P. Morgan Chase, Northern Trust, and Citi have aligned their marketing and sales teams to push the right content to sales at the right time. Attendees will learn strategies and technologies used to deepen existing accounts and win new business.
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How Banks are Closing the Sales and Marketing Gap
- 1. Bridging Sales and Marketing to Drive Maximum Sales Complimentary Bank Webinar
- 2. When: Thursday February 17th at 1 pm EST Who Should Attend: Bank Executives Accountable for a Healthier Bottom Line Can’t Make the Date? No worries, all who register will get the webinar on-demand Save Your Seat: https://www1.gotomeeting.com/register/668323065 What You’ll Learn
- 3. What You’ll Learn Today’s selling environment is tougher than it’s ever been. Every day, your customer-facing teams are charged with deepening the account portfolio, by delivering the right message to the right clients and prospects at the right time. How do you prepare them? In this webinar, you’ll hear from FPS and SAVO, how many of today’s leading financial institutions – including J.P. Morgan Chase, Northern Trust, Morgan Stanley, Citi and William Blair have aligned marketing and sales to drive success in the field, ensure an engaging and compliant message, and drive revenue growth. What strategies and technologies are these organizations using to push the right information, resources and content to Sales when and how they need it? How does this approach help to deepen existing account portfolios and win new business? Join us to learn how marketing and sales can work in tandem to achieve measurable, optimal success in the field.
- 4. Presenters Christine durkin Director of Marketing Financial Publishing Svcs. Jeff summers Chief Innovation Officer SAVO
- 5. Results You Can Expect
- 6. Decreasethe sales cycle from months to weeks Increase your qualified lead pool 78% Improve conversion rate speed 150% to 300% Increase transaction size BearingPoint, Management and Technology Consultants
- 7. learn more See How Banks are Winning through Content Marketing chris@fpsc.com SAVO Customers in Their Own Words jeff.summers@savogroup.com
Editor's Notes
- Thank you for joining us today for
- I’m Christine, Director of content marketing at financial publishing services. I’ll be giving a brief overview of the two disconnects today, that are making the alignment of sales and marketing a critical initiative. Then we’ll turn today’s presentation over to our featured speaker, Jeff Summers, Chief Innovation Officer at SAVO.
- With Sales and Marketing collaborating as a team in this way, impressive outcomes are possible, such as: