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How AI is Changing Day-to-Day Work of a Product Manager
The slide deck by Francesco Corti discusses the evolving role of product managers due to the impact of AI, emphasizing the need for PMs to justify their contributions in terms of organization and revenue growth. It highlights AI tools like ChatGPT and Arro as beneficial for speeding up simple tasks and facilitating user research, though their impact on productivity remains limited currently. Looking to the future, the presentation reassures PMs that their jobs are not at risk from AI, and urges them to learn how to effectively leverage these tools to enhance their roles.
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How AI is Changing Day-to-Day Work of a Product Manager
- 1. How GenAI ischanging day-to-day work of a Product Manager Speaker Francesco Corti Principal Product Manager, Docker
- 2. This slide deck is developed by DataCouch About Speaker Speaker Francesco Corti PrincipalProduct Manager, Docker Principal Product Manager @ Open Source enthusiast Developer at heart (ex-DevRel) Speaker & Author
- 3. This slide deck is developed by DataCouch What you shouldexpect How the role of a Product Manager is evolving The impact of AI for PMs and in action A look to the future Is your job at risk? Questions & Answers PM DISCLAIMER: I’m not here to sell anything!
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- 8. This slide deck is developed by DataCouch Product Management awareness ●Until late 2010, product management wasn’t broadly understood (and adopted) ● What a PM does was not widely agreed ● PMs in organizations where few (but growing) 2018
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- 10. This slide deck is developed by DataCouch The recent history(since 2020) AI for Product Managers - 24th of July 2024 2021 2022 2023 2024
- 11. This slide deck is developed by DataCouch Where we aretoday ● Product Managers are (often) part of the asset of a successful business and company* ● In the past few years of layoffs, Product Managers are required to “justify their craft” by impacting more: organization, product mindset, revenue growth ○ It is estimated that 3% of 263,180 tech workers laid off in 2023, were Product Managers (source: Layoffs FYI) ○ Edge cases are discussing about the need of Product Managers
- 12. This slide deck is developed by DataCouch Where we aretoday In practice Product Managers are required to “impact more” (with less) 1 Delegating product tasks to other roles Impact more on the revenue 2 Learn fast 3 Designers, User Research, etc. And not only user satisfaction Fail fast with less iterations This is where AI comes to play!
- 13. This slide deck is developed by DataCouch Learning fast leveragingAI* (*) Francesco’s experience ● It is a continuous learning process ○ Because best practices are not defined (yet) ○ Because many tools are appearing/evolving rapidly ● Benefit for you: ○ save your time ○ learn something new
- 14. This slide deck is developed by DataCouch Learning fast leveragingAI* (*) Francesco’s experience
- 15. This slide deck is developed by DataCouch How to leverageChatGPT for the benefit of a PM* (*) Francesco’s experience ● ChatGPT is one of the most famous (and clever) AI-based chatbots ● ChatGPT is a multi-purpose tool ● I use it to speed the completion of (simple) tasks* (*) Demo later on
- 16. This slide deck is developed by DataCouch ● Arro isan AI-Assistant driving user researches ● DEMO time! ○ User interview ○ Outcomes for a PM ○ How to create an interview How to leverage Arro for the benefit of a PM* (*) Francesco’s experience
- 17. This slide deck is developed by DataCouch How to leverageChatGPT for the benefit of a PM* (*) Francesco’s experience ● I use it to do speed the completion of (simple) tasks ○ Review content (basic) ○ Summarise content (basic) ○ Analysing a “big” amount of data ○ Define assumptions ● DEMO time ○ Review content ○ Summarise content
- 18. This slide deck is developed by DataCouch How to leverageChatGPT for the benefit of a PM* (*) Francesco’s experience ● For less basic use cases I learnt that it is better to use an iterative approach (rather than a one-question-only approach) ● DEMO time ○ Analysing a “big” amount of data ○ Define assumptions
- 19. This slide deck is developed by DataCouch Lessons learned AI Assistants represents avery common solution for specific use cases can help in completing faster simple tasks “General-Purpose” AI tools
- 20. This slide deck is developed by DataCouch Does it speedthe PMs in doing their job? How much?
- 21. This slide deck is developed by DataCouch Does it speedthe PMs in doing their job? How much? ● I’m not aware about any specific study sharing any data ● Based on my experience: not too much (yet)! DISCLAIMER: I’m not saying it is useless, Instead it is saving me from “boring” tasks.
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- 25. This slide deck is developed by DataCouch What about thefuture? What should we expect? … Is my job at risk because of AI? Now In two years After
- 26. This slide deck is developed by DataCouch Now In two years After ●There aren’t “patterns” in using AI for PMs (and not only PMs) ● Solutions in the market are growing in number and specialization ● Layoffs are NOT because of AI (your job is NOT at risk) ● You should start learning how to leverage AI to go faster in your decisions ● Call to Action: No bias!
- 27. This slide deck is developed by DataCouch Now In two years After ●AI will evolve and be better ● Still far to be able to replace a human (including PMs) ● A PM able to leverage AI will be more appealing in the market ● The paradox is that PM with AI skills will be more requested ● Call to Action: Find your way to use AI
- 28. This slide deck is developed by DataCouch Now In two years After ●We have to wait for the Artificial General Intelligence (AGI) to match or surpass human capabilities across a wide range of cognitive tasks ● Only at that time we can discuss the “human replacement” (including PMs)
- 29. This slide deck is developed by DataCouch Now In two years After ●We have to wait for the Artificial General Intelligence (AGI) to match or surpass human capabilities across a wide range of cognitive tasks ● Only at that time we can discuss the “human replacement” (including PMs) ● On 352 AI experts: ○ 50% believes it will be possible within 2060* ○ 90% believes it will be within the next 100 years* (*) Since the ‘60s we are expecting AGI to happen
- 30. This slide deck is developed by DataCouch In brief… AI isa booster for PMs! (no bias)
- 31. This slide deck is developed by DataCouch How the roleof a Product Manager is evolving The impact of AI for PMs and in action A look to the future Is your job at risk? Questions & Answers
- 32. This slide deck is developed by DataCouch One machine cando the work of fifty ordinary men. No machine can do the work of one extraordinary man. Elbert Hubbard Francesco Corti Principal Product Manager at Docker Inc. https://www.linkedin.com/in/fcorti/
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