How AI Enables Modular Content Strategy in Pharma

© phamax AG, 2024 - All Rights Reserved
Pharma marketing is a whirlwind – a constant race to deliver impactful messages
on a global scale, all while navigating the ever-present labyrinth of regulations.
Recent digital trends are screaming for a change. There is a need to move
beyond traditional, siloed content creation, and enter the age of
"shoot-once-use-many-times."
The struggle? The sheer volume of content needed, coupled with the
time-consuming regulatory hurdles that threaten to strangle your content
calendar in its crib.
The solution? A powerful strategy that utilizes pre-approved materials
and elements. This ingenious approach acts as your escape pod from the content
creation black hole. By leveraging pre-approved building blocks, you can bypass
the repetitive regulatory gauntlet, saving precious time and resources.
The result? Modular content strategy leverages the power of artificial intelligence
(AI) to enhance efficiency, personalization, and compliance. A content creation
process that's efficient, compliant, and lets you conquer the global market
with a consistent brand voice.
This whitepaper explores how AI is revolutionizing modular content strategy
in pharma, providing a detailed look at its benefits, implementation,
and future prospects.
1

Modular content strategy involves breaking down content into smaller, reusable
modules or components. These modules can be independently created, managed,
and distributed across various channels and platforms, allowing for greater
flexibility and consistency in messaging.
Modular content offers a solution by breaking information into smaller, reusable
pieces. This approach brings flexibility and efficiency, allowing companies to
quickly update and repurpose content across various platforms.
Modular content ensures all information meets regulatory standards, reducing
the risk of errors and inconsistencies. With modular content, tailored messages can
be created to address the unique needs of different audience segments, enhancing
engagement and relevance.
Ultimately, modular content helps pharma companies provide timely, accurate,
and consistent information to healthcare professionals, patients, and other
stakeholders, leading to better outcomes and stronger relationships.
UNDERSTANDING MODULAR CONTENT
HOW CAN PHARMA MARKETERS LEVERAGE MODULAR CONTENT
2

Start is the most difficult part, don’t get stuck:
Get your content faster to the market:
Achieve consistency across channels:
Modular content lets you focus on crafting approved content that can be easily
adapted and reused across various channels. Think of it as a content buffet – you
create the core dishes, and the modular system allows you to serve them up in
different ways for different audiences. This approach not only saves time but also
ensures consistency and compliance in all your communications.
With modular content, you can streamline your content creation process, reduce
redundancies, and focus on delivering impactful messages tailored to each
audience segment. So, don't get stuck at the starting line – let modular content
pave the way for efficient and effective communication.
With AI-powered modular content, you can accelerate your content creation
process dramatically. Imagine generating content tailored to your target
audience and communication goals in a fraction of the time it used to take.
This reduces the heavy reliance on writers to produce detailed pharma and
scientific content. Gen AI leverages your existing, pre-approved content library,
(content, text, icons) allowing you to create high-quality materials in record time,
keeping your content creation entirely in-house.
Say goodbye to those painfully slow content creation cycles that are bogged
down by creative approvals and MLR review delays. Modular content eliminates
these roadblocks. AI can swiftly generate promotional content modules, which
can be assembled into marketing materials at lightning speed. This ensures your
message reaches the market faster, giving you a competitive edge. By leveraging
AI, you can get your content out there before your competitors even begin their
review cycles.
Modular content ensures consistent messaging across all your marketing
touchpoints – website, social media, email campaigns, the whole shebang. Your
brand voice will resonate like a perfectly tuned orchestra, no matter where your
target audience encounters it. Because the suggested content is pre-approved,
you can rest assured it adheres to your brand guidelines. AI can even act
as a brand guardian, highlighting potential deviations from your brand voice,
ensuring your messaging stays on point.
WHY SHOULD YOU CARE ABOUT THIS MODULAR MARVEL?
LET'S BREAK IT DOWN:
3

Building trust with healthcare professionals (HCPs) and patients requires
a unified brand image. Modular content eliminates the risk of mixed messaging,
ensuring your brand speaks with one clear, consistent voice.
Navigate the regulatory maze:
Pre-approved content acts as a guardrail for your AI, keeping its creative spark
focused on delivering impactful messaging within the boundaries of regulatory
compliance. This translates to less time spent cleaning up AI misfires and more
time getting your high-quality, compliant content out to the world.
Assessing needs and objectives:
Choosing the right AI tools:
Training and integration:
Monitoring and optimization:
Before implementing an AI-enabled modular content strategy, it is crucial to
assess the specific needs and objectives of your organization. Identify key areas
where AI can add value and set clear goals for the initiative.
Select AI tools that align with your content strategy goals. This may include
AI-powered content creation platforms, CMS with AI capabilities, and analytics
tools that provide insights into content performance and audience engagement.
Ensure that your team is well-versed in using AI tools and integrating them into
existing workflows. Provide training and support to help them understand the
benefits and functionalities of these tools.
Continuously monitor the performance of your AI-enabled modular content
strategy. Use analytics to track key metrics and identify areas for improvement.
Regularly update and optimize your strategy to ensure it remains effective and
aligned with your objectives.
IMPLEMENTING AI-ENABLED MODULAR CONTENT STRATEGY
4

Build content fragments to your repository:
Imagine you’re managing content for a pharmaceutical company. With modular
content, you can maintain a dynamic library of content modules sourced from
an approved knowledge base. This means you won't have to rely so heavily on
external agencies to repurpose content. These pre-approved modules can be
easily assembled and customized into various promotional materials, like
brochures, flyers, and educational materials for both patients and healthcare
professionals (HCPs).
By integrating AI into this process, you can streamline the review cycle, ensuring
that your content is always compliant and accurate without the need for
extensive back-and-forth with agencies. This not only speeds up production but
also saves costs associated with multiple iterations. Essentially, you’re making
your content management more efficient and cost-effective, freeing up resources
to focus on other critical areas of your marketing strategy.
PHARMA SPECIFIC USE CASE EXAMPLES
Air pollution harms lungs,
accelerates aging, and increases
infection susceptibility. It causes
respiratory diseases, cardiovascular
issues, heart attacks, and strokes.
Children, elderly, and those with
health conditions are at higher risk.
Mitigation efforts include stricter
regulations on emissions, clean
energy use, public transport
promotion, and public education on
air quality importance and green
spaces.
Information
Air pollution harms lungs, accelerates aging, and increases
infection susceptibility. It causes respiratory diseases,
cardiovascular issues, heart attacks, and strokes. Children,
elderly, and those with health conditions are at higher risk.
Mitigation efforts include stricter regulations on emissions,
clean energy use, public transport promotion, and public
education on air quality importance and green spaces.
Information
5

Perfect content puzzle kit for Rep Triggered Email:
Think about how often your sales reps need to send personalized emails to
healthcare professionals (HCPs). With modular content, this process becomes
a lot easier and more efficient. Instead of crafting each email from scratch, reps
can pull from a library of pre-approved content modules. These modules can be
quickly assembled and customized to fit the specific needs of each recipient.
This not only ensures that every email is accurate and compliant with regulatory
standards but also reduces the risk of mistakes. Plus, if we integrate AI into
managing this content library, reps always have the latest information at their
fingertips, enabling them to provide the most timely and relevant responses.
Using modular content streamlines the whole process. It saves time and effort,
meaning your reps can send out these emails much faster. This efficiency not
only boosts the speed and effectiveness of communication but also frees up
your marketing or content creation teams from constantly having to create
new materials. As a result, your reps can spend more time building relationships
and providing real value to HCPs.
6

Ariya Content Wizard by phamax, an AI-powered platform exemplifies the magic
of modular content creation. The system is built to customize your content with
your pre-approved brand assets, approved content and information which are
compliant and not possible with off the selves solutions.
Traditional content workflow
Content workflow with Ariya Content Wizard
ARIYA, AN AI TOOL TO SUPPORT PHARMA IN THEIR CONTENT
LIFECYCLE MANAGEMENT
7

Ariya's AI engine then gets to work, analyzing this wealth of information
and automatically generating modular content snippets perfectly tailored for
various marketing needs. These snippets can then be stitched together to generate
the final output. The true strength of Ariya's AI engine lies in its flexibility. Marketers
can easily select and stitch together these modular snippets to create a cohesive
final output. This modular approach not only saves time but also allows for high
customization. Marketers can quickly adapt the content for different audiences,
channels, and formats, ensuring that each piece of communication is perfectly
tailored to its intended purpose.
Need a brochure on a specific therapy area? Ariya can scan your library and
suggest the most relevant pre-approved content fragments to build it. Struggling
with crafting a rep email? Simply tell Ariya your target audience and the message
you want to convey, and the system can recommend suitable pre-approved
modules to craft a compliant and impactful message.
8

Write to us marketing@phamax.ch
Visit our website for more information: www.ariya.ai
Follow our LinkedIn page for updates
Contact us to know more
Behsad Zomorodi
CEO and Founder
Behsad.zomorodi@phamax.ch
Phone +41 78 73 79 187
The benefits are clear:
By leveraging Ariya (or a similar AI system), you can:
Reduce time to market:
Reduce reliance on external agencies:
Streamline the approval process:
No more waiting weeks for approvals. Ariya helps you assemble compliant
content at lightning speed, getting your message out to healthcare professionals
and patients faster than ever.
Bring content creation back in-house. Ariya empowers your team to create
high-quality materials without relying on external agencies.
Pre-approved content modules act as pre-vetted building blocks, minimizing
the need for lengthy MLR review cycles.
The pharmaceutical marketing landscape is evolving, and modular content
is the future. By leveraging AI, you can streamline and personalize your content
creation process, ensuring your brand stays ahead. The right message will reach
the right audience at the right time.
Embrace the modular revolution and leave your competitors behind. With AI,
you'll quickly become a modular content expert. However, remember that creative
storytelling and human expertise remain crucial. Modular content is the foundation,
but the human touch transforms it into something truly impactful and resonant.
LET'S EMBRACE THE CHANGE WITH AI FOR FASTER
AND CONVENIENT CONTENT MANAGEMENT
9

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