HoverAds is a contextual advertising platform that allows advertisements to be displayed when users hover over keywords in articles on websites. It has two products - HoverLeads allows marketers to generate leads, while HoverAds shows regular cost-per-thousand-impressions (CPM) ad units. HoverAds captures users' intent as they read content online and ties brand advertisements to related keywords, helping drive recall of the brand. It has run successful campaigns for education brands, generating hundreds of leads daily and increasing brand awareness.

1. HoverAds
turn keywords into brand ambassadors
HoverAds
Contextual browsing Contextual advertising
for websites for marketers
hover.in allows portals & blogs to show contextual content when
readers hover over keywords and phrases within the article
HoverLeads allows marketers to drive lead-generation
HoverAds allows custom-shaped & regular CPM ad-units
As seen circa August 2010 in

2. Why in-text makes sense
At the confluence of contextual browsing & advertising
while users are reading & engaged with content
contextual browsing
Capturing intent in the TG ads
'Kw to Brand' recall

3. Hover over targeted kws
Brand: Sikkim Manipal, 2 Million hovers tied to edu words
while users are reading & engaged with content

4. Seamless Call-to-action
Brand: Symbiosis, 100+ leads per day + facebook likes
Results in “kw” to brand recall eg: Education = Your Brand

5. CPM or CPL campaigns
Over 30-40 edu/career + news portals, TG: 18-25 yrs
Eg: when any City is mentioned, show a local deal

6. CPM or CPL campaigns
Over 30-40 edu/career + news portals, TG: 18-25 yrs

7. Custom Shaped Hoverads
CPM ad-units showcasing brands like never before

8. TG : 18-25 yrs Indians
Educational-Career Portals + Others based on campaign
http://indiaeducation.net Edu-career contd.
http://maharashtraeducation.net http://freshersworld.com
http://puneeducation.net http://jntuworldportal.blogspot.com/
http://delhieducation.net http://admissionnews.com
http://tamileducation.net http://globalshiksha.com
http://mumbaieducation.net http://managementparadise.com
http://upeducation.net http://indicareer.com
http://rajasthaneducation.net
http://keralaeducation.net News
http://adhraeducation.net http://oneindia.in
http://haryanaeducation.net http://expressindia.com
http://westbengaleducation.net http://dinamalar.com
http://andamaneducation.net Business
http://hyderabadeducation.net http://businessworld.in
http://pondicherryeducation.net http://financialexpress.com
http://bangaloreeducation.net
http://chandigargheducation.net Our Focus
http://uttaranchaleducation.net Until march 2011 → edu-career portals
http://meghalayaeducation.net March – August → finance & auto
Aug – Dec 2011 → others

9. Running a campaign
Dashboard to add kws & creative, pause/edit, see reports
Or ask your media planner to get in touch

10. FAQ's
for marketers,media planners to run a campaign on Hover
➔ What kind of campaigns can Hover run ?
CPM and CPL starting at Rs. 100/- .
➔ What kind of ad-units does Hover serve ?
Form-based banners, Custom-shaped ads ( 200x200)
Display banners ( 100x80 img & text, as on Facebook )
➔ How many impressions,leads can I expect?
Typically a million impressions or 1000's of leads / campaign
➔ On what portals ? What audiences ?
We currently run on 30-40 edu-career portals with TG of 18-25

11. HoverAds
turn keywords into brand ambassadors
Thanks.
Contact Bosky (+91 9767644631) or Arun ( +91 9822575676)
Bhasker Kode aka Bosky Arun Prabhudesai
CEO, kode@hover.in arun@hover.in
Hover Technologies Pvt. Ltd
Pune | Mumbai | Delhi | Bangalore http://hover.in